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Longevity, sustainability and forestry. Consulting, public affairs, brand and innovation.

VALUEGENERATES HEALTHGENERATES WEALTH.

We help turn longevity and forestry projects into ventures that can be funded, approved and run. Feasibility, operating models, financial cases, institutional strategy and launch, from partners who have run clinics, a public forestry company and market launches.

Discuss a projectSee the work

02 / We treat health as the asset.

Two sectors. One team.

Longevity and forestry serve different clients and answer to different rules. Each has a lead partner, and the whole team works across both. Start with yours.

SectorLongevityPeople. Care. Operations.

For developers, investors and clinic operators planning longevity destinations, clinics and health-led real estate.

We define the care program, the operating model and the financial case before a project opens, so it can be funded, staffed and run.

What we do here

The experience behind it

USD 90 million of project capital raised, approximately, for the planned Blue Zones Center, and 35,000+ patients in the Miami Institute for Age Management’s record. Both come from Stephen Watson’s earlier roles.

Blue Zones CenterMiami Institute for Age ManagementFounders Health

Led by Stephen Watson.

Explore longevityDiscuss a longevity project
Bright clinic reception with a marble floor, a potted palm, green armchairs and glass partitions.
Reception area of a longevity clinic. Illustrative image.
SectorSustainability and forestryLand. Management. Continuity.

For landholders, owners’ associations, municipalities and investors deciding what to do with forest land.

We assess the land, set out how it can be managed, and build the business case and funding route for a pilot, with the institutional work scoped around it.

What we do here

The experience behind it

13,800 hectares of forest land at FlorestGal in July 2020, when José Miguel Medeiros was President and CEO of Portugal’s first public forestry company.

FlorestGal

Led by José Miguel Medeiros.

Explore sustainability and forestryDiscuss a forestry project
Still lake between tall conifers, with a mountain in mist beyond.
Forest and mountain lake: the landscape that sustainable forestry and nature conservation look after. Illustrative image.

03 / Shared capabilities

What we bring to either sector.

A project usually needs some of this work, in roughly this order. Most commissions start with one step, and few need all five.

  1. Test whether it works.

    Consulting

    Feasibility, market and commercial viability.

    Stephen Watson and Luis Da Silva, with Amândio Costa on the numbers.

    Explore deliverables: Test whether it works.

  2. Build the operating and financial model.

    Consulting

    Operating model, business plan, financial model.

    Amândio Costa leads the financial modeling.

    Explore deliverables: Build the operating and financial model.

  3. Structure it and find the funding.

    Consulting · Public affairs

    Jurisdictions and incentives, funding eligibility, investor materials.

    José Miguel Medeiros and Stephen Watson.

    Explore deliverables: Structure it and find the funding.

  4. Take it through the institutions.

    Public affairs

    Stakeholder strategy, municipal and national coordination, grant applications.

    José Miguel Medeiros.

    Explore deliverables: Take it through the institutions.

  5. Position and launch it.

    Brand and innovation

    Brand and identity, content, web and campaigns, product and AI. Also commissioned on its own, outside the two sectors.

    Luis Da Silva.

    Explore deliverables: Position and launch it.
Hands gesturing across a meeting table, beside an open laptop, a notebook and a phone.
A strategy consulting session on a project in development. Illustrative image.
Two pairs of hands passing a plain application file and tabbed binders across a daylight registry counter.
Handing over a project dossier, the paperwork of public affairs and EU funding applications. Illustrative image.
Camera on a tripod and a single soft light aimed at unbranded bottles, jars, a folded textile and an aquamarine box on a paper sweep, while a hand adjusts a jar.
A product photo shoot for a product launch. Illustrative image.

The partners' record.

General Value has been registered in Portugal since 2013. Each figure here is credited to the partners and their earlier roles at other organizations, and none is a General Value result.

23

projects and organizations in the partners' record, each one named

Stephen Watson. José Miguel Medeiros. Luis Da Silva

USD 90 million

of project capital raised, approximately, for the planned Blue Zones Center in Miami. Stephen Watson led its development.

Stephen Watson

35,000+

patients in the Miami Institute for Age Management’s record, a cumulative total. Stephen Watson co-founded the institute.

Stephen Watson

13,800 hectares

of forest land at FlorestGal in July 2020, when José Miguel Medeiros was President and CEO.

José Miguel Medeiros

72 years

of building and running ventures and organizations, the three partners combined: 27, 36 and 9 years.

Stephen Watson. José Miguel Medeiros. Luis Da Silva

12 companies, 6 countries

in nine years of brand, product and marketing work. Luis Da Silva.

Luis Da Silva

See the named project record

04 / Work

Earlier projects, credited by name.

Clinic operations, public forestry, investment promotion and market launches. Most cases come from the partners’ earlier roles at other organizations; Cicoria is current concept work. Each one states the person, the role and the stage the project reached.

Exterior of the planned Blue Zones Center, a longevity center at Miami Worldcenter. Concept render of the planned center. Render: Cactus. Partner experience. Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter.
Exterior of the planned Blue Zones Center, a longevity center at Miami Worldcenter. Concept render of the planned center. Render: Cactus. Partner experience. Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter.

Partner experience

Blue Zones Center

Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter.

Stephen Watson led development of the planned Blue Zones Center at Miami Worldcenter, connecting its proposed clinical program with hospitality and residences.

Read the case: Blue Zones Center
Reception wall for the Founders Health longevity clinic in London. Reception wall concept. From the Founders Health brand guidelines, April 2025. Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.
Reception wall for the Founders Health longevity clinic in London. Reception wall concept. From the Founders Health brand guidelines, April 2025. Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.

Partner experience

Founders Health

Stephen Watson, Interim CEO, Founders Health, through December 2025. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.

Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems.

Read the case: Founders Health
FlorestGal homepage: a reservoir and forest seen from the air.
Public forest management in Portugal: FlorestGal, whose first President and CEO was José Miguel Medeiros. FlorestGal public site, captured 9 October 2026. Partner experience. José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021.

Partner experience

FlorestGal

José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021.

José Miguel Medeiros was the first President and CEO of FlorestGal, Portugal’s first public forestry company, and turned a scattered state estate into a managed forest business with a long-term plan.

Read the case: FlorestGal
See all eleven projects

05 / Five ways to work with us.

Five ways to work with us.

The first two suit a single decision or a defined piece of work. The other three put a partner inside the project for longer, and can tie part of our return to its results.

Take the capabilities card with you.

Ten service lines. Thirty-eight named deliverables, including brand and innovation. Download the PDF to review the scope and responsibilities with your team.

Download capabilities · PDF

Insights

Talks, posts and articles.

The latest from the team. Every piece is published here on the site, with a link to the original.

Talks and posts

Swipe to browse the collection.

Articles

Swipe to browse the collection.

Longevity research

Swipe to browse the collection.

Sustainability and forestry research

Swipe to browse the collection.

See all talks, posts and articles

How we use your address is in the privacy notice. Read the privacy notice

06 / People

Four people. They do the work.

José Miguel Medeiros, Partner & Chairman, on institutions and forestry. Stephen Watson, Partner & Chief Executive Officer, on longevity and operations. Luis Da Silva, Partner & Chief Marketing Officer, on brand and product, from market entry to launch. Amândio Costa, Chief Financial Officer, on finance.

07 / Discuss a project

Tell us what you are building.

Tell us the project, the place and the next decision. The person who leads that kind of work reviews your inquiry, and the first conversation is about that decision.

Your first piece of work

Your project question

Longevity

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No sector selectedNo commission selected
Special economic zones and incentives
Government relations and institutional strategy
Strategy, capital and commercial execution
Brand strategy and identity
Product photography and film
Web, content and campaigns
Product innovation and AI
LongevityNo commission selected
Longevity destinations
Real estate development projects
Medical practice operations
Special economic zones and incentives
Government relations and institutional strategy
Strategy, capital and commercial execution
Brand strategy and identity
Product photography and film
Web, content and campaigns
Product innovation and AI
Sustainability and forestryNo commission selected
Special economic zones and incentives
Government relations and institutional strategy
Strategy, capital and commercial execution
Brand strategy and identity
Product photography and film
Web, content and campaigns
Product innovation and AI
Sustainability and forestry
Another sectorNo commission selected
Special economic zones and incentives
Government relations and institutional strategy
Strategy, capital and commercial execution
Brand strategy and identity
Product photography and film
Web, content and campaigns
Product innovation and AI

General Value uses these details to respond to your inquiry and discuss the work you request. Read the privacy notice

Changing language does not transfer an unsent message.

From inquiry to a defined commission.

  1. The relevant lead reviews it.

    Your project question and selected service identify the person best placed to discuss the work.

  2. We discuss the first decision.

    Clarify the project, the information available and the output you need.

  3. We define the scope.

    Agree on the deliverables, responsible lead and milestones before the work starts.

How we use your address is in the privacy notice. Read the privacy notice