Websites and content systems
Led by: Luis Da Silva
The questionWhat should the website say, do and support over time?
The outputA website, content structure and publishing templates.
Partner experience / Brand and innovation
Praxis Beer
Luis Da Silva, marketing and e-commerce, Praxis Beer, March 2021 to August 2023.
Stage: Commerce operation and campaigns delivered
Luis Da Silva rebuilt the digital operation and online store of a Portuguese craft brewery, with performance campaigns, conversion work and a product launch.
The first work to commission.The project
A Portuguese craft brewery with a digital operation and online store rebuilt for commercial delivery.
The contribution
From March 2021 to August 2023, Luis Da Silva worked in marketing and e-commerce at Praxis Beer. He rebuilt the digital operation and online store, with performance campaigns, conversion work and a product launch. The campaigns used production footage.
The work, in three parts.
What this experience brings to your project.
The store, campaign and product launch need to work together. This partner experience informs the content system, launch campaign and film scope you can commission.
Start with this: Websites and content systems
Marketing plan and launch campaigns
Led by: Luis Da Silva
The questionWho should the launch reach, through which channels, with what content?
The outputA marketing plan, social media content and launch campaign assets.
Launch film and short video
Led by: Luis Da Silva
The questionHow should film introduce the offer at launch?
The outputA launch film and short video edits prepared for the agreed launch channels.
Led by
Luis Da Silva
Commercial planning and brand. Content and product. Marketing automation.
Meet the people: Luis Da Silva