Destination developers
Commission a destination concept and program that defines how clinical care, hospitality and residences fit together.
Start with this: Destination concept and programLongevity / People. Care. Operations.
The care model is the business model.
A longevity destination needs a defined care program, an operating model and a financial case before launch. Stephen Watson leads this work, drawing on his co-founding of the Miami Institute for Age Management and interim leadership of Founders Health.
For the people making it happen.
Investors assessing a project
Commission feasibility and a financial model to examine the operating assumptions, development phases and capital requirements.
Start with this: Feasibility studyClinic founders and operators
Commission an operating model, pre-opening plan or operations review, with staffing and the patient journey made explicit.
Start with this: Clinic or center operating modelHealth and hospitality founders
Commission positioning, a membership model and a go-to-market plan, with Luis Da Silva leading the commercial systems needed for launch.
Start with this: Go-to-market strategyThe questions behind the concept.
- Who is the destination for, and what care does that audience need?
- How should clinical care and hospitality work together day to day?
- What staffing, service mix and membership model underpin the operation?
- What do the development phases and operating assumptions mean for the financial case?
- Which operators, clinical providers and launch systems does the project need?
The operating experience behind the offer.
Partner experience
Blue Zones Center
Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter.
Stephen Watson led development of the planned Blue Zones Center at Miami Worldcenter, connecting its proposed clinical program with hospitality and residences.
Read the case: Blue Zones Center
Partner experience
Founders Health
Stephen Watson, Interim CEO, Founders Health, through December 2025. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.
Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems.
Read the case: Founders Health
Partner experience
Miami Institute for Age Management
Stephen Watson, co-founder, Miami Institute for Age Management, 2001 to 2014.
Stephen Watson co-founded an integrated age-management clinic inside the Four Seasons Miami, bringing medical specialties into one clinical operation.
Read the case: Miami Institute for Age ManagementCommission the concept, the operation or the launch.
Destination concept and program
Led by: Stephen Watson
The questionWhat is this place, who is it for, and how will it operate?
The outputA destination concept with positioning, guest and patient profiles, the guest journey, programming and revenue streams.
Clinical program design
Led by: Stephen Watson
The questionWhat care should be offered, and how should the program be organized?
The outputA clinical program specifying service lines, diagnostic and care pathways, modalities, and the relationship between medical care and wellness.
Hospitality integration plan
Led by: Stephen Watson
The questionHow should clinical care and hospitality function as one operation?
The outputAn integration plan covering the clinical and hospitality operating model, responsibilities and guest and patient journeys.
Business case and financial model
Led by: Stephen Watson
The questionWhat operating assumptions and capital requirements underpin this destination?
The outputA business case, financial model and capital narrative, with the program, revenue streams, costs and scenarios explained.
Operator and partner selection
Led by: Stephen Watson
The questionWhich operators and clinical providers fit the project, and on what basis?
The outputSelection criteria, sourcing and evaluation of prospective operators and providers, and a proposed partnership structure.
Clinic or center operating model
Led by: Stephen Watson
The questionHow should this clinic run day to day?
The outputAn operating model defining service lines, staffing, care pathways and the patient and member journey, with provider and supplier requirements.
Pre-opening plan
Led by: Stephen Watson
The questionWhat work must be completed before opening?
The outputA sequenced plan covering licensing considerations, build-out programming, recruitment, protocols, provider and equipment sourcing, and launch.
Expansion and multi-site playbook
Led by: Stephen Watson
The questionWhat must be specified to replicate the operation in another location?
The outputA playbook for expanding the operating model across sites, with service, staffing, process and location requirements defined.
Operations review
Led by: Stephen Watson
The questionWhere does the existing operation need to change?
The outputA review of throughput, service mix, unit economics and margin, with findings and priorities for operational decisions.
Revenue and membership model
Led by: Stephen Watson
The questionHow should services and membership support the clinic’s revenue model?
The outputA revenue and membership structure linking the services offered to the commercial and operating assumptions.
Feasibility study
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionShould this project proceed, change or stop, and on what evidence?
The outputA commercial, operational and high-level financial viability assessment, with assumptions, a risk map and a reasoned recommendation.
Go-to-market strategy
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWho is the business for, and how will it reach and serve those buyers?
The outputA target customer profile, positioning and channel plan, with a sequenced launch roadmap and membership strategy where relevant.
Licensed operators deliver clinical care; General Value plans the project, prepares the financial case and leads launch work.
The research we follow
Reports from other organizations that the partners track for this sector. Open any one to read, download or print it.
Swipe to browse the collection.
- Research · July 2026
Demographic transformation in the EU
The Commission's newest evidence on population change in the EU: longer lives, an older population and fewer births, projected to 2100, with the effects on work, pensions, health care, housing and regions.
Selected by Stephen Watson
Open the report: Demographic transformation in the EU (opens in a viewer or a new tab) - Research · 22 June 2026
Estimates of Resident Population, 2025
Immigration lifted Portugal to 11.4 million residents, which slows the country’s aging but does not stop it.
Selected by Stephen Watson
Open the report: Estimates of Resident Population, 2025 (opens in a new tab) - Research · 22 June 2026
Trusting Generative AI for Health Advice: Preregistered Survey Experiment
When health information comes through AI, credibility still depends on how people judge both the message and its source. In a preregistered experiment with 1,502 US adults, advice attributed to a human nurse was rated more credible than advice attributed to the two AI sources. For General Value, this supports an editorial question: how should a health organisation make its information understandable and accountable as discovery changes? Clear authorship, visible evidence and careful explanations are proposed applications, not outcomes tested here. The study measures responses to hypothetical scenarios, not search visibility, clinical safety or the commercial performance of a brand.
Selected by Luis Da Silva
Open the report: Trusting Generative AI for Health Advice: Preregistered Survey Experiment (opens in a new tab)
Define the operation before opening.
A longevity destination needs a defined care program, an operating model and a financial case before launch. Stephen Watson leads this work, drawing on his co-founding of the Miami Institute for Age Management and interim leadership of Founders Health.
Discuss a project