Current concept work / Longevity
Concept work. Stephen Watson leads the concept. Cicoria, southern Umbria, Italy.
Stage: Concept and planning
Concept and planning work for the revival of a castle hamlet in southern Umbria, Italy, as a longevity and hospitality destination.
The first work to commission.A concept for a wellness hotel, longevity residences, restored farmhouses and a village core in a castle estate in Umbria.
Stephen Watson leads the concept and planning work for the revival of the castle hamlet as a longevity and hospitality destination.
A destination concept gives care, hospitality and residences a place in the same program. Start with the concept and examine how the proposed uses fit together.
Led by: Stephen Watson
The questionWhat is this place, who is it for, and how will it operate?
The outputA destination concept with positioning, guest and patient profiles, the guest journey, programming and revenue streams.
Led by: Stephen Watson
The questionHow should clinical care and hospitality function as one operation?
The outputAn integration plan covering the clinical and hospitality operating model, responsibilities and guest and patient journeys.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionHow should the development be phased, generate income and cover its costs?
The outputA driver-based development and operating model covering phasing, revenue, cost structure and financial scenarios.
Longevity destinations, clinical operating models, health real estate and zone planning.
Meet the people: Stephen Watson
