Partner experience / Consulting
Luis Da Silva, Product Marketing Manager, PLAATO, July 2023 to August 2025.
Stage: B2B positioning and launches delivered
Luis Da Silva repositioned fermentation technology for commercial buyers, launched the B2B site and product lines, and built the supporting content and business-development program.
The first work to commission.An Oslo fermentation-technology business repositioning its product and commercial systems for B2B buyers.
As Product Marketing Manager, Luis Da Silva repositioned the offer and launched the B2B site and product lines. He built content, technical search optimization and the Another Round podcast as part of the business-development program; the B2B customer base grew from 200 to 600.
200 to 600
PLAATO B2B customer base
18% to 52%
PLAATO trial conversion
500%
PLAATO web reach growth year over year
Positioning needs to appear in the product offer, site and commercial workflow. Luis’s delivery at PLAATO informs the go-to-market plan, brand system and commercial execution a General Value client can commission.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWho is the business for, and how will it reach and serve those buyers?
The outputA target customer profile, positioning and channel plan, with a sequenced launch roadmap and membership strategy where relevant.
Led by: Luis Da Silva
The questionHow should the brand appear and remain consistent?
The outputA logo, visual identity system and brand guidelines.
Commercial planning and brand. Content and product. Marketing automation.
Meet the people: Luis Da Silva
