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Partner experience / Longevity

Founders Health

Stephen Watson, Interim CEO, Founders Health, through December 2025. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.

Stage: Flagship launched at Tempus Belgravia

Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems.

The first work to commission.
Reception wall for the Founders Health longevity clinic in London. Reception wall concept. From the Founders Health brand guidelines, April 2025. Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.

The project

A London longevity-medicine venture with a launched flagship clinic in Belgravia, combining a clinical program with patient technology and marketing systems. Founders Health launched its flagship at Tempus Belgravia, London.

The contribution

Stephen Watson served as interim CEO through December 2025, leading the Belgravia launch, clinical operating model and operational turnaround. During 2025, Luis Da Silva built the patient dashboard and internal portal and the HubSpot marketing architecture, including integrations and automation. Luis Da Silva wrote the Founders Health brand guidelines in 2025.

What this experience brings to your project.

The patient journey crosses clinical operations and digital systems. Stephen’s operating experience and Luis’s product and marketing delivery inform the operating model, pre-opening plan and commercial systems a General Value client can commission.

01

Clinic or center operating model

Led by: Stephen Watson

The questionHow should this clinic run day to day?

The outputAn operating model defining service lines, staffing, care pathways and the patient and member journey, with provider and supplier requirements.

Start with this: Clinic or center operating model
02

Pre-opening plan

Led by: Stephen Watson

The questionWhat work must be completed before opening?

The outputA sequenced plan covering licensing considerations, build-out programming, recruitment, protocols, provider and equipment sourcing, and launch.

Start with this: Pre-opening plan
03

Go-to-market strategy

Led by: Luis Da Silva, with Amândio Costa on financial modeling

The questionWho is the business for, and how will it reach and serve those buyers?

The outputA target customer profile, positioning and channel plan, with a sequenced launch roadmap and membership strategy where relevant.

Start with this: Go-to-market strategy
04

Brand and identity system

Led by: Luis Da Silva

The questionHow should the brand appear and remain consistent?

The outputA logo, visual identity system and brand guidelines.

Start with this: Brand and identity system

Led by

Stephen Watson

Longevity destinations, clinical operating models, health real estate and zone planning.

Meet the people: Stephen Watson

Luis Da Silva

Commercial planning and brand. Content and product. Marketing automation.

Meet the people: Luis Da Silva

Related work

Plan the clinic and its commercial systems.

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