01 / Consulting. Public affairs. Brand and innovation.
Choose the question your project needs answered. Our capabilities card defines the service lines and named outputs, with a responsible lead and the experience behind each.
02 / First work to commission
Choose the decision that needs an answer first. Commission a defined output, with a named lead and an agreed scope.
What is this place, who is it for, and how will it operate?
A destination concept with guest and patient profiles, programming, the care and hospitality relationship, and revenue streams.
Stephen Watson leads the work; he led development of the planned Blue Zones Center at Miami Worldcenter, which brings clinical care, hospitality and residences into one program.
Partner experienceShould this project proceed, change or stop, and on what evidence?
A commercial, operational and high-level financial assessment, with assumptions, a risk map and a reasoned recommendation.
Stephen Watson leads the development assessment, with Amândio Costa on the financial case; as interim CEO of Founders Health, Stephen led the flagship launch at Tempus Belgravia.
Partner experienceWho decides, in what order, and what must the project demonstrate?
A municipal and national stakeholder map, engagement sequence, evidence requirements and assigned responsibilities.
José Miguel Medeiros leads the work; his record includes service as Secretary of State for Internal Affairs and Civil Protection and advisory work at AICEP Global Parques.
Partner experienceWhat does the land support, and how should ownership and management be organized?
An assessment of the land, ownership and uses, with management options and the specialist work needed for the next decision.
José Miguel Medeiros leads the work; he served as President and CEO of FlorestGal, Portugal’s first public forestry company.
Partner experienceWho are we for, what do we stand for, and what should we be called?
Positioning and naming, with brand voice guidelines.
Luis Da Silva leads the work; he repositioned PLAATO's fermentation technology for commercial buyers and wrote the Founders Health brand guidelines.
Partner experienceWho should the launch reach, through which channels, with what content?
A marketing plan, social media content and launch campaign assets.
Luis Da Silva leads demand generation; he rebuilt Praxis Beer's online store and performance campaigns, and built the acquisition and marketing automation at SocAIty.ai.
Partner experienceSector
People. Care. Operations.
Define the clinical, hospitality and commercial model of a longevity destination, from its concept to operator selection.
Led by: Stephen Watson
Stephen Watson co-founded and built the Miami Institute for Age Management inside the Four Seasons Miami.
Led by: Stephen Watson
The questionWhat is this place, who is it for, and how will it operate?
The outputA destination concept with positioning, guest and patient profiles, the guest journey, programming and revenue streams.
Led by: Stephen Watson
The questionWhat care should be offered, and how should the program be organized?
The outputA clinical program specifying service lines, diagnostic and care pathways, modalities, and the relationship between medical care and wellness.
Led by: Stephen Watson
The questionHow should clinical care and hospitality function as one operation?
The outputAn integration plan covering the clinical and hospitality operating model, responsibilities and guest and patient journeys.
Led by: Stephen Watson
The questionWhat operating assumptions and capital requirements underpin this destination?
The outputA business case, financial model and capital narrative, with the program, revenue streams, costs and scenarios explained.
Led by: Stephen Watson
The questionWhich operators and clinical providers fit the project, and on what basis?
The outputSelection criteria, sourcing and evaluation of prospective operators and providers, and a proposed partnership structure.
Define the program behind the property, then examine commercial viability, development phases and the operating case.
Led by: Stephen Watson, with Amândio Costa on financial modeling
Stephen Watson co-founded and built an integrated clinic inside the Four Seasons Miami and led development of the planned Blue Zones Center at Miami Worldcenter.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionWhat should be built, for whom, and what operation supports it?
The outputA development concept with positioning, proposed uses and the operating thesis behind the property.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionShould this project proceed, change or stop, and on what evidence?
The outputA commercial, operational and high-level financial viability assessment, with assumptions, a risk map and a reasoned recommendation.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionHow should the development be phased, generate income and cover its costs?
The outputA driver-based development and operating model covering phasing, revenue, cost structure and financial scenarios.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionHow should residences, membership and the health program fit together?
The outputA residence and membership structure, with its relationship to the hospitality and longevity operation defined.
Led by: Stephen Watson, with Amândio Costa on financial modeling
The questionWhat does an investor need to examine the development?
The outputAn investment summary, teaser and data room narrative, explaining the development concept, operating case and assumptions.
Define the clinic’s operating model, prepare opening and review how the service mix, staffing and patient journey work in practice.
Led by: Stephen Watson
Stephen Watson co-founded the Miami Institute for Age Management and led the Belgravia launch and clinical operating model at Founders Health as interim CEO.
Led by: Stephen Watson
The questionHow should this clinic run day to day?
The outputAn operating model defining service lines, staffing, care pathways and the patient and member journey, with provider and supplier requirements.
Led by: Stephen Watson
The questionWhat work must be completed before opening?
The outputA sequenced plan covering licensing considerations, build-out programming, recruitment, protocols, provider and equipment sourcing, and launch.
Led by: Stephen Watson
The questionWhat must be specified to replicate the operation in another location?
The outputA playbook for expanding the operating model across sites, with service, staffing, process and location requirements defined.
Led by: Stephen Watson
The questionWhere does the existing operation need to change?
The outputA review of throughput, service mix, unit economics and margin, with findings and priorities for operational decisions.
Led by: Stephen Watson
The questionHow should services and membership support the clinic’s revenue model?
The outputA revenue and membership structure linking the services offered to the commercial and operating assumptions.
Sector
Land. Management. Continuity.
Assess forest land, set out how it can be managed, and build the business case and funding route for a pilot.
Led by: José Miguel Medeiros
Partner experience. José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021.
Read the case: FlorestGalLed by: José Miguel Medeiros
The questionWhat is this land, who holds it, and which uses should be examined?
The outputAn assessment of the property, ownership and uses, with the information and specialist work needed for a management decision.
Led by: José Miguel Medeiros
The questionHow can fragmented land be managed together?
The outputOptions for management agreements and structures, with ownership arrangements, operating tasks and responsibilities named.
Led by: José Miguel Medeiros, with Amândio Costa on financial modeling
The questionDo the proposed uses, costs and income support the project?
The outputA forestry business case and financial model, starting with a pilot and stating the assumptions for production and environmental services.
Led by: José Miguel Medeiros
The questionWhich public and European programs fit this project?
The outputAn eligibility assessment and, where the project fits a program, preparation of the funding application.
Capability
Compare jurisdictions and incentive regimes, assess eligibility and set out the structure and evidence the project requires.
Led by: José Miguel Medeiros and Stephen Watson
As Managing Partner at Chord Group, Stephen Watson led special economic zone planning across Afghanistan, Malta and the Cayman Islands.
Led by: José Miguel Medeiros and Stephen Watson
The questionWhich zone and incentive regimes fit the project?
The outputA comparison of regime fit, eligibility requirements and potential advantages, alongside relevant grant and program eligibility.
Led by: José Miguel Medeiros and Stephen Watson
The questionHow must the entity, activity and location be structured for the relevant criteria?
The outputA structuring plan for the entity, activity and footprint, with qualification requirements and the supporting evidence identified.
Led by: José Miguel Medeiros and Stephen Watson
The questionWhich jurisdiction best fits the project’s tax, regulatory and operating needs?
The outputA comparison of jurisdictions and a reasoned siting recommendation based on the project’s requirements.
Led by: José Miguel Medeiros and Stephen Watson
The questionHow should potential incentives be represented in the investment case?
The outputAn incentive case integrated into the financial model and investor materials, with calculations, eligibility assumptions and dependencies stated.
Map the decision process, prepare the project evidence and coordinate municipal, national and funding work.
Led by: José Miguel Medeiros
José Miguel Medeiros served as Secretary of State for Internal Affairs and Civil Protection and advised AICEP Global Parques on Global Find and Global Force.
Led by: José Miguel Medeiros
The questionWho decides, in what order, and what evidence does each institution require?
The outputA municipal and national stakeholder map and engagement plan, with the sequence, evidence requirements and responsibilities defined.
Led by: José Miguel Medeiros
The questionHow should an eligible project present its case for European funding?
The outputA structured and written application, with the project case and supporting material organized around the program’s requirements.
Led by: José Miguel Medeiros
The questionWhat does each regulatory or licensing process require?
The outputA process map and preparation and coordination of the required files, with responsibilities and decision points identified; the authority decides.
Led by: José Miguel Medeiros
The questionHow should the project present itself to investment and trade bodies?
The outputAn institutional positioning case for investment promotion and international trade, with relevant interlocutors and engagement material identified.
Prepare the business plan and investment materials, define market entry and examine the financial and market assumptions.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
At PLAATO, Luis Da Silva repositioned the product for commercial buyers and launched the B2B site and product lines.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionCan an investor examine the business and understand the next commitment?
The outputA business plan and executive summary covering the market, business model, launch, operations, team, milestones and use of funds.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWhat is the investment case, and what supports it?
The outputA designed pitch deck and investment narrative, with the summary, teaser and data room narrative included in the agreed scope.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWho is the business for, and how will it reach and serve those buyers?
The outputA target customer profile, positioning and channel plan, with a sequenced launch roadmap and membership strategy where relevant.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWhich assumptions drive the business, and what happens when they change?
The outputA driver-based operating model with revenue, costs, headcount, profit and loss, cash flow, unit economics and scenarios.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWill a bank lend to this company or project, and what will it need to see?
The outputAn analysis of the company’s financial position, the application documents and business plan the bank asks for, and support in the meetings with the bank.
Led by: Luis Da Silva, with Amândio Costa on financial modeling
The questionWhat is the market opportunity, who else serves it, and is the proposed business viable?
The outputMarket sizing, a competitive landscape and a viability assessment, with the evidence and assumptions behind the findings.
Capability
Identity. Content. Product.
Define the positioning and name, with voice guidelines. Build the logo and visual identity, documented in brand guidelines.
Led by: Luis Da Silva
Luis Da Silva wrote the Founders Health brand guidelines in 2025.
Read the case: Founders HealthLed by: Luis Da Silva
The questionWho are we for, what do we stand for, and what should we be called?
The outputPositioning and naming, with brand voice guidelines.
Led by: Luis Da Silva
The questionHow should the brand appear and remain consistent?
The outputA logo, visual identity system and brand guidelines.
Photograph and film products and places for a launch, including people where agreed. Define the subjects and formats, with production roles agreed in scope.
Led by: Luis Da Silva
Luis Da Silva's marketing and e-commerce work at Praxis Beer, from March 2021 to August 2023, included campaigns using production footage.
Read the case: Praxis BeerLed by: Luis Da Silva
The questionWhat should a buyer see before deciding?
The outputPhotographs of the agreed products and places, including people where scoped, prepared for the selected launch channels.
Led by: Luis Da Silva
The questionHow should film introduce the offer at launch?
The outputA launch film and short video edits prepared for the agreed launch channels.
Build the website and content system, and prepare the marketing plan, social media content and launch campaigns.
Led by: Luis Da Silva
As Product Marketing Manager at PLAATO from July 2023 to August 2025, Luis Da Silva launched the B2B site and product lines and built content and technical SEO.
Read the case: PLAATOLed by: Luis Da Silva
The questionWhat should the website say, do and support over time?
The outputA website, content structure and publishing templates.
Led by: Luis Da Silva
The questionWho should the launch reach, through which channels, with what content?
The outputA marketing plan, social media content and launch campaign assets.
Develop product and service concepts, prototype an agreed direction, and build scoped AI, agent or automation workflows.
Led by: Luis Da Silva
As Senior Marketing Engineer at SocAIty.ai in 2026, Luis Da Silva built the application and commercial systems, including marketing automation.
Read the case: SocAIty.aiLed by: Luis Da Silva
The questionWhat new product or service should we develop?
The outputProduct or service concepts with the users and need defined and the proposed experience described.
Led by: Luis Da Silva
The questionWhat should we try before committing to development?
The outputA prototype of the agreed concept, with its intended use and limits documented.
Led by: Luis Da Silva
The questionWhich workflow needs an AI or automation system, and where should people review it?
The outputA scoped AI, agent or automation workflow for the agreed task, with human review points defined.
The forestry line is also on the Sustainability and forestry page, with the approach and the land questions behind it.
Sustainability and forestryThe first two suit a single decision or a defined piece of work. The other three put a partner inside the project for longer, and can tie part of our return to its results.
Ten service lines. Thirty-eight named deliverables, including brand and innovation. Download the PDF to review the scope and responsibilities with your team.