01 / Three partners and a Chief Financial Officer.

Four people. They do the work.

The responsibility has a name. Engage a partner for a specialist mandate or the team for an integrated scope, with Amândio Costa leading financial planning and modeling.

Portrait of José Miguel Medeiros

José Miguel Medeiros

Partner & Chairman

Government Relations and Institutional Strategy.

Institutional strategy, public affairs and forestry project structuring.

LinkedIn: José Miguel Medeiros (opens in a new tab)

José Miguel served as Secretary of State for Internal Affairs and Civil Protection, as Civil Governor of Leiria District and as a Member of Parliament for Leiria in five legislatures, before leading FlorestGal, Portugal’s first public forestry company, as President and CEO. At FlorestGal he organized 86 properties into management units, commissioned the long-term business plan with PwC and opened afforestation and conservation projects with municipalities, commoners’ councils and the nature conservation institute. He leads General Value’s institutional strategy and forestry structuring.

Selected record

  • President and CEO, FlorestGal. 2018 to 2021.
  • Secretary of State for Internal Affairs and Civil Protection, XVII Constitutional Government. 2008 to 2009.
  • Civil Governor of Leiria District. 2005 to 2008.
  • Member of Parliament for Leiria, five legislatures between 1999 and 2018; National Defense coordinator, 2015 to 2018.
  • Portuguese delegation to the OSCE Parliamentary Assembly; OSCE/ODIHR election observer, Moscow, 2016.
  • Adviser, AICEP Global Parques, Global Find and Global Force. 2011 to 2012.
  • Co-founder, Indonesia Portugal Chamber of Commerce and Industry. 2012.
  • Degree in Geography and Territorial Planning, University of Coimbra. 1983.

Related work

First work to commission

Portrait of Stephen Watson

Stephen Watson

Partner & Chief Executive Officer

Longevity, Wellness Real Estate and Special Economic Zones.

Longevity destinations, clinical operating models, health real estate and zone planning.

LinkedIn: Stephen Watson (opens in a new tab)

Stephen co-founded the Miami Institute for Age Management inside the Four Seasons Miami and served as interim CEO of Founders Health in London. His development record includes the planned Blue Zones Center at Miami Worldcenter and special economic zone planning at Chord Group. He leads General Value’s longevity concepts and operating work and contributes to development and jurisdiction assessments.

Selected record

  • Development leadership, planned Blue Zones Center at Miami Worldcenter.
  • Interim CEO, Founders Health, London. Through December 2025.
  • Co-founder, Miami Institute for Age Management. 2001 to 2014.
  • Managing Partner, Chord Group. 2014 to 2018.
  • Chair, Lifestyle Medicine Initiative, Global Wellness Institute.
  • Miami advertising and digital agency, built and sold to Omnicom.

Recommendations

Partner experience. Stephen Watson. Supplied by each person and published with their approval. Signed by role.

  1. Stephen and I built an agency from a handful of people to more than seventy-five, with over $25 million in billings, and sold it to Omnicom. He was the one who saw the next business before the rest of us did, and then he stayed to build it. If he tells you something can be done, he has usually worked out how already.

    Partner, Courtney & Watson and Rampage

    Co-founded the agency with Stephen.

  2. I have practiced in many settings, and none ran like the Institute. Stephen put a full medical practice inside the Four Seasons and made the hotel and the clinic work as one place. He protected the medicine and he ran the business, and more than 35,000 patients came through. Physicians can trust him with a clinic.

    Partner and Medical Director, Miami Institute for Age Management

    Practiced alongside Stephen at the Institute.

  3. Zone work means sitting with ministers who have heard every promise before. Stephen came with a plan a government could act on: the land, the sequence, the jobs and the revenue, all in one document. We did that in Afghanistan, Malta and the Cayman Islands. He is as good in the room as he is on the page.

    Partner, Chord Group

    Worked with Stephen on special economic zone plans.

  4. Stephen opened the Belgravia clinic within a year of starting. He hired the clinical team, set the protocols with us and held the standard when it would have been easier to cut a corner. He asks scientists hard questions and then lets them do the work. I would build with him again.

    Chief Scientific Officer, Founders Health

    Worked with Stephen while he was interim CEO.

Related work

First work to commission

Portrait of Luis Da Silva

Luis Da Silva

Partner & Chief Marketing Officer

At PLAATO, Luis combined B2B positioning with website, product and content launches. At Founders Health, he built the patient and internal portals and the HubSpot marketing systems. He leads commercial planning and the brand and product work, from the business case to digital delivery. Luis Da Silva wrote the Founders Health brand guidelines in 2025.

Selected record

  • Senior Marketing Engineer, SocAIty.ai. 2026.
  • Product Marketing Manager, PLAATO. July 2023 to August 2025.
  • Medical technology and marketing, Founders Health. January to December 2025.
  • Founder, Castel Creative Living, marketing and product consultancy. From May 2021.
  • M.Sc. in Design and Advertising, IADE, Lisbon, 2017. B.Sc. in Marketing and Advertising, IADE, Lisbon, 2015.
  • SAP Fiori certified. 2019.

Recommendations

Recommendations of Luis Da Silva from earlier roles.

From LinkedIn, quoted as written. Signed by role.

  1. Luis designed campaigns that not only captured attention but genuinely brought clients through the door. He has a rare talent for combining data-driven strategy with human creativity, helping position health as essential to business success.

    Longevity doctor

    Worked with Luis at Founders Health.

    August 2025

  2. We worked closely on marketing growth projects, content creation, and distribution. [...] He consistently went above and beyond, delivering results outside of his core responsibilities.

    Growth Lead

    Managed Luis at PLAATO.

    February 2025

  3. Luis has a remarkable ability to identify the unique value of a solution’s capabilities and translate them into compelling, impactful messaging. His ability to craft narratives that resonate with both technical and business audiences sets him apart.

    Cybersecurity Leader, SAP

    Worked with Luis at SAP.

    February 2025

Read the other ten recommendations
  1. I collaborated closely with Luis on many customer projects throughout our time working at PLAATO. His tenacity, ability to think out of the box and put the customer experience at the forefront of decisions are but a few reasons why he is so good at what he does.

    Head of Customer Success, PLAATO

    Worked with Luis at PLAATO.

    February 2025

  2. He conducted thorough analyses and accurately identified the product's needs, providing clear direction to the design team. He also fostered better communication within the team, effectively prioritized the product’s features, and ensured that unnecessary requirements didn’t hinder the workflows of the development and design teams.

    Head of Experience Design

    Reported to Luis at a US fintech startup.

    February 2025

  3. He successfully helped us build a social media presence at PLAATO with a clear strategy on client interviews, social media, and content.

    Tech Partnerships

    Worked with Luis at PLAATO for two years.

    February 2025

  4. His results-driven approach and determination to achieve success were evident in everything he did. I was particularly impressed with his ability to think outside the box and come up with innovative ideas that helped elevate the brand's image.

    Food and architectural photographer

    Luis was the client, at Praxis Beer.

    March 2023

  5. Luis is a creative thinker with a rare ability to solve problems across disciplines. He produces an impressive amount of high-quality content with strong visual execution and has been a solid support during challenging times.

    Co-founder and Chief of Design and Manufacturing

    Senior to Luis.

    August 2025

  6. A marketing creative with a unique blend of fresh ideas and broad technical expertise

    Operations Manager, Tempus Belgravia

    Worked with Luis on the same team.

    September 2025

  7. Luis is not only an outstanding Product Owner but also a true professional with deep expertise in marketing and user experience.

    Product Designer

    Worked with Luis on the same team.

    June 2025

  8. Luis is an amazing strategic and creative mind with very sharp goals and outcomes when it comes to developing and delivering projects. We worked in content operations, helping him scale the business content pipeline.

    Freelance Translator

    Worked with Luis on the same team.

    October 2025

  9. His drive for innovation and great expertise in video making are valuable assets to any team!

    AI Strategy across Product, Governance and Enterprise Transformation

    Worked with Luis at SAP.

    September 2021

  10. He’s a motivated professional, who’s enthusiast and focused on project execution, while showing top skills in design and UX development.

    Engagement Manager, SAP

    Worked with Luis at SAP.

    January 2020

Related work

First work to commission

Portrait of Amândio Costa

Amândio Costa

Chief Financial Officer

Amândio Costa is General Value’s Chief Financial Officer and a Certified Accountant, registered with the Portuguese Order of Certified Accountants. He has spent four decades in company finance, in Portugal and in Angola: as a reserve officer managing the budgets of the Central Military Region’s units, as a partner in Midoconta, a Coimbra accounting firm with more than 200 corporate clients, and for ten years as Chief Financial Officer of two Angolan companies. At the road builder, with more than 200 employees on average and revenue above USD 110 million, he managed construction contracts, bank financing and exchange differences; the industrial automation company had 20 employees and revenue above USD 5 million. He knows civil construction, roads above all, and the food industry, and works in French and English as well as Portuguese. At General Value he runs the financial planning and modeling and prepares clients’ bank financing applications, from the financial analysis and business plan to the meetings with the bank.

Selected record

  • Chief Financial Officer, General Value. 2021 to present.
  • Accountant to Portuguese companies, own practice. 2021 to present.
  • Chief Financial Officer, ADMC (civil construction and public works) and NFA (industrial automation), Angola. 2011 to 2020.
  • Independent accountant, tax advisor and financial manager, Portugal. 1999 to 2010.
  • Partner, Midoconta, Coimbra. More than 200 corporate clients. 1991 to 1998.
  • Reserve officer, Military Administration, Central Military Region. 1985 to 1990.
  • Certified Accountant, Order of Certified Accountants (OCC), no. 40915.

First work to commission

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