{
  "name": "General Value",
  "official_website": "https://generalvalue.eu/",
  "languages": [
    "en",
    "pt-PT"
  ],
  "overview": {
    "en": "https://generalvalue.eu/overview/",
    "pt": "https://generalvalue.eu/pt/apresentacao/"
  },
  "contact": {
    "email": "geral@general-value.pt",
    "telephone": [
      "+351 961 810 000",
      "+351 927 473 146"
    ],
    "registered_address": [
      "Praça Costa Rego 140, 1.º",
      "3240-315 Avelar, Portugal"
    ],
    "operating_base": {
      "en": "Lisbon, Portugal",
      "pt": "Lisboa, Portugal"
    }
  },
  "editions": {
    "en": {
      "description": "General Value is a consulting firm registered in Portugal since 2013. It works in two sectors, each with a lead partner: longevity (destinations, clinics and health-led real estate, led by Stephen Watson) and sustainability and forestry (forest land assessment, management models, business cases and funding routes, led by José Miguel Medeiros). Across both, the team provides feasibility studies, operating and financial models, institutional and public-affairs work, and brand and launch work, usually commissioned one piece at a time. The figures and case studies on the site come from the partners’ earlier roles at other organizations, except Cicoria, which is current concept work.",
      "people": [
        {
          "name": "José Miguel Medeiros",
          "role": "Partner & Chairman. Government Relations and Institutional Strategy.",
          "remit": "Institutional strategy, public affairs and forestry project structuring.",
          "bio": "José Miguel served as Secretary of State for Internal Affairs and Civil Protection, as Civil Governor of Leiria District and as a Member of Parliament for Leiria in five legislatures, before leading FlorestGal, Portugal’s first public forestry company, as President and CEO. At FlorestGal he organized 86 properties into management units, commissioned the long-term business plan with PwC and opened afforestation and conservation projects with municipalities, commoners’ councils and the nature conservation institute. He leads General Value’s institutional strategy and forestry structuring.",
          "url": "https://generalvalue.eu/people/#jose"
        },
        {
          "name": "Stephen Watson",
          "role": "Partner & Chief Executive Officer. Longevity, Wellness Real Estate and Special Economic Zones.",
          "remit": "Longevity destinations, clinical operating models, health real estate and zone planning.",
          "bio": "Stephen co-founded the Miami Institute for Age Management inside the Four Seasons Miami and served as interim CEO of Founders Health in London. His development record includes the planned Blue Zones Center at Miami Worldcenter and special economic zone planning at Chord Group. He leads General Value’s longevity concepts and operating work and contributes to development and jurisdiction assessments.",
          "url": "https://generalvalue.eu/people/#stephen"
        },
        {
          "name": "Luis Da Silva",
          "role": "Partner & Chief Marketing Officer. Go-to-Market, Brand and Marketing Engineering.",
          "remit": "Commercial planning and brand. Content and product. Marketing automation.",
          "bio": "At PLAATO, Luis combined B2B positioning with website, product and content launches. At Founders Health, he built the patient and internal portals and the HubSpot marketing systems. He leads commercial planning and the brand and product work, from the business case to digital delivery. Luis Da Silva wrote the Founders Health brand guidelines in 2025.",
          "url": "https://generalvalue.eu/people/#luis"
        },
        {
          "name": "Amândio Costa",
          "role": "Chief Financial Officer",
          "remit": "Financial planning, accounting, tax and financial modeling.",
          "bio": "Amândio Costa is General Value’s Chief Financial Officer and a Certified Accountant, registered with the Portuguese Order of Certified Accountants. He has spent four decades in company finance, in Portugal and in Angola: as a reserve officer managing the budgets of the Central Military Region’s units, as a partner in Midoconta, a Coimbra accounting firm with more than 200 corporate clients, and for ten years as Chief Financial Officer of two Angolan companies. At the road builder, with more than 200 employees on average and revenue above USD 110 million, he managed construction contracts, bank financing and exchange differences; the industrial automation company had 20 employees and revenue above USD 5 million. He knows civil construction, roads above all, and the food industry, and works in French and English as well as Portuguese. At General Value he runs the financial planning and modeling and prepares clients’ bank financing applications, from the financial analysis and business plan to the meetings with the bank.",
          "url": "https://generalvalue.eu/people/#amandio"
        }
      ],
      "services": [
        {
          "name": "Longevity destinations",
          "description": "Define the clinical, hospitality and commercial model of a longevity destination, from its concept to operator selection.",
          "lead": "Stephen Watson",
          "url": "https://generalvalue.eu/services/#longevity_ecosystems",
          "deliverables": [
            {
              "name": "Destination concept and program",
              "question": "What is this place, who is it for, and how will it operate?",
              "output": "A destination concept with positioning, guest and patient profiles, the guest journey, programming and revenue streams."
            },
            {
              "name": "Clinical program design",
              "question": "What care should be offered, and how should the program be organized?",
              "output": "A clinical program specifying service lines, diagnostic and care pathways, modalities, and the relationship between medical care and wellness."
            },
            {
              "name": "Hospitality integration plan",
              "question": "How should clinical care and hospitality function as one operation?",
              "output": "An integration plan covering the clinical and hospitality operating model, responsibilities and guest and patient journeys."
            },
            {
              "name": "Business case and financial model",
              "question": "What operating assumptions and capital requirements underpin this destination?",
              "output": "A business case, financial model and capital narrative, with the program, revenue streams, costs and scenarios explained."
            },
            {
              "name": "Operator and partner selection",
              "question": "Which operators and clinical providers fit the project, and on what basis?",
              "output": "Selection criteria, sourcing and evaluation of prospective operators and providers, and a proposed partnership structure."
            }
          ]
        },
        {
          "name": "Real estate development projects",
          "description": "Define the program behind the property, then examine commercial viability, development phases and the operating case.",
          "lead": "Stephen Watson, with Amândio Costa on financial modeling",
          "url": "https://generalvalue.eu/services/#real_estate_development",
          "deliverables": [
            {
              "name": "Development concept and use mix",
              "question": "What should be built, for whom, and what operation supports it?",
              "output": "A development concept with positioning, proposed uses and the operating thesis behind the property."
            },
            {
              "name": "Feasibility study",
              "question": "Should this project proceed, change or stop, and on what evidence?",
              "output": "A commercial, operational and high-level financial viability assessment, with assumptions, a risk map and a reasoned recommendation."
            },
            {
              "name": "Development and operating model",
              "question": "How should the development be phased, generate income and cover its costs?",
              "output": "A driver-based development and operating model covering phasing, revenue, cost structure and financial scenarios."
            },
            {
              "name": "Branded residence and membership model",
              "question": "How should residences, membership and the health program fit together?",
              "output": "A residence and membership structure, with its relationship to the hospitality and longevity operation defined."
            },
            {
              "name": "Investor materials",
              "question": "What does an investor need to examine the development?",
              "output": "An investment summary, teaser and data room narrative, explaining the development concept, operating case and assumptions."
            }
          ]
        },
        {
          "name": "Medical practice operations",
          "description": "Define the clinic’s operating model, prepare opening and review how the service mix, staffing and patient journey work in practice.",
          "lead": "Stephen Watson",
          "url": "https://generalvalue.eu/services/#medical_operations",
          "deliverables": [
            {
              "name": "Clinic or center operating model",
              "question": "How should this clinic run day to day?",
              "output": "An operating model defining service lines, staffing, care pathways and the patient and member journey, with provider and supplier requirements."
            },
            {
              "name": "Pre-opening plan",
              "question": "What work must be completed before opening?",
              "output": "A sequenced plan covering licensing considerations, build-out programming, recruitment, protocols, provider and equipment sourcing, and launch."
            },
            {
              "name": "Expansion and multi-site playbook",
              "question": "What must be specified to replicate the operation in another location?",
              "output": "A playbook for expanding the operating model across sites, with service, staffing, process and location requirements defined."
            },
            {
              "name": "Operations review",
              "question": "Where does the existing operation need to change?",
              "output": "A review of throughput, service mix, unit economics and margin, with findings and priorities for operational decisions."
            },
            {
              "name": "Revenue and membership model",
              "question": "How should services and membership support the clinic’s revenue model?",
              "output": "A revenue and membership structure linking the services offered to the commercial and operating assumptions."
            }
          ]
        },
        {
          "name": "Special economic zones and incentives",
          "description": "Compare jurisdictions and incentive regimes, assess eligibility and set out the structure and evidence the project requires.",
          "lead": "José Miguel Medeiros and Stephen Watson",
          "url": "https://generalvalue.eu/services/#zones_incentives",
          "deliverables": [
            {
              "name": "Zone and incentive assessment",
              "question": "Which zone and incentive regimes fit the project?",
              "output": "A comparison of regime fit, eligibility requirements and potential advantages, alongside relevant grant and program eligibility."
            },
            {
              "name": "Qualification and structuring plan",
              "question": "How must the entity, activity and location be structured for the relevant criteria?",
              "output": "A structuring plan for the entity, activity and footprint, with qualification requirements and the supporting evidence identified."
            },
            {
              "name": "Jurisdiction selection study",
              "question": "Which jurisdiction best fits the project’s tax, regulatory and operating needs?",
              "output": "A comparison of jurisdictions and a reasoned siting recommendation based on the project’s requirements."
            },
            {
              "name": "Incentive case for investors",
              "question": "How should potential incentives be represented in the investment case?",
              "output": "An incentive case integrated into the financial model and investor materials, with calculations, eligibility assumptions and dependencies stated."
            }
          ]
        },
        {
          "name": "Government relations and institutional strategy",
          "description": "Map the decision process, prepare the project evidence and coordinate municipal, national and funding work.",
          "lead": "José Miguel Medeiros",
          "url": "https://generalvalue.eu/services/#institutional_strategy",
          "deliverables": [
            {
              "name": "Government and stakeholder strategy",
              "question": "Who decides, in what order, and what evidence does each institution require?",
              "output": "A municipal and national stakeholder map and engagement plan, with the sequence, evidence requirements and responsibilities defined."
            },
            {
              "name": "EU grant application",
              "question": "How should an eligible project present its case for European funding?",
              "output": "A structured and written application, with the project case and supporting material organized around the program’s requirements."
            },
            {
              "name": "Regulatory navigation",
              "question": "What does each regulatory or licensing process require?",
              "output": "A process map and preparation and coordination of the required files, with responsibilities and decision points identified; the authority decides."
            },
            {
              "name": "Institutional positioning",
              "question": "How should the project present itself to investment and trade bodies?",
              "output": "An institutional positioning case for investment promotion and international trade, with relevant interlocutors and engagement material identified."
            }
          ]
        },
        {
          "name": "Strategy, capital and commercial execution",
          "description": "Prepare the business plan and investment materials, define market entry and examine the financial and market assumptions.",
          "lead": "Luis Da Silva, with Amândio Costa on financial modeling",
          "url": "https://generalvalue.eu/services/#strategy_capital_commercial",
          "deliverables": [
            {
              "name": "Business plan",
              "question": "Can an investor examine the business and understand the next commitment?",
              "output": "A business plan and executive summary covering the market, business model, launch, operations, team, milestones and use of funds."
            },
            {
              "name": "Pitch deck and narrative",
              "question": "What is the investment case, and what supports it?",
              "output": "A designed pitch deck and investment narrative, with the summary, teaser and data room narrative included in the agreed scope."
            },
            {
              "name": "Go-to-market strategy",
              "question": "Who is the business for, and how will it reach and serve those buyers?",
              "output": "A target customer profile, positioning and channel plan, with a sequenced launch roadmap and membership strategy where relevant."
            },
            {
              "name": "Financial model",
              "question": "Which assumptions drive the business, and what happens when they change?",
              "output": "A driver-based operating model with revenue, costs, headcount, profit and loss, cash flow, unit economics and scenarios."
            },
            {
              "name": "Bank financing application",
              "question": "Will a bank lend to this company or project, and what will it need to see?",
              "output": "An analysis of the company’s financial position, the application documents and business plan the bank asks for, and support in the meetings with the bank."
            },
            {
              "name": "Market and feasibility study",
              "question": "What is the market opportunity, who else serves it, and is the proposed business viable?",
              "output": "Market sizing, a competitive landscape and a viability assessment, with the evidence and assumptions behind the findings."
            }
          ]
        },
        {
          "name": "Brand strategy and identity",
          "description": "Define the positioning and name, with voice guidelines. Build the logo and visual identity, documented in brand guidelines.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/services/#brand_strategy_identity",
          "deliverables": [
            {
              "name": "Brand strategy",
              "question": "Who are we for, what do we stand for, and what should we be called?",
              "output": "Positioning and naming, with brand voice guidelines."
            },
            {
              "name": "Brand and identity system",
              "question": "How should the brand appear and remain consistent?",
              "output": "A logo, visual identity system and brand guidelines."
            }
          ]
        },
        {
          "name": "Product photography and film",
          "description": "Photograph and film products and places for a launch, including people where agreed. Define the subjects and formats, with production roles agreed in scope.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/services/#product_photo_film",
          "deliverables": [
            {
              "name": "Product and place photography",
              "question": "What should a buyer see before deciding?",
              "output": "Photographs of the agreed products and places, including people where scoped, prepared for the selected launch channels."
            },
            {
              "name": "Launch film and short video",
              "question": "How should film introduce the offer at launch?",
              "output": "A launch film and short video edits prepared for the agreed launch channels."
            }
          ]
        },
        {
          "name": "Web, content and campaigns",
          "description": "Build the website and content system, and prepare the marketing plan, social media content and launch campaigns.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/services/#web_content_campaigns",
          "deliverables": [
            {
              "name": "Websites and content systems",
              "question": "What should the website say, do and support over time?",
              "output": "A website, content structure and publishing templates."
            },
            {
              "name": "Marketing plan and launch campaigns",
              "question": "Who should the launch reach, through which channels, with what content?",
              "output": "A marketing plan, social media content and launch campaign assets."
            }
          ]
        },
        {
          "name": "Product innovation and AI",
          "description": "Develop product and service concepts, prototype an agreed direction, and build scoped AI, agent or automation workflows.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/services/#product_innovation_ai",
          "deliverables": [
            {
              "name": "Product and service concepts",
              "question": "What new product or service should we develop?",
              "output": "Product or service concepts with the users and need defined and the proposed experience described."
            },
            {
              "name": "Product prototype",
              "question": "What should we try before committing to development?",
              "output": "A prototype of the agreed concept, with its intended use and limits documented."
            },
            {
              "name": "Custom AI and agent build",
              "question": "Which workflow needs an AI or automation system, and where should people review it?",
              "output": "A scoped AI, agent or automation workflow for the agreed task, with human review points defined."
            }
          ]
        },
        {
          "name": "Forestry and land management",
          "description": "Assess forest land, set out how it can be managed, and build the business case and funding route for a pilot.",
          "lead": "José Miguel Medeiros",
          "url": "https://generalvalue.eu/services/#forestry_land",
          "deliverables": [
            {
              "name": "Land and management assessment",
              "question": "What is this land, who holds it, and which uses should be examined?",
              "output": "An assessment of the property, ownership and uses, with the information and specialist work needed for a management decision."
            },
            {
              "name": "Management model",
              "question": "How can fragmented land be managed together?",
              "output": "Options for management agreements and structures, with ownership arrangements, operating tasks and responsibilities named."
            },
            {
              "name": "Forestry business case",
              "question": "Do the proposed uses, costs and income support the project?",
              "output": "A forestry business case and financial model, starting with a pilot and stating the assumptions for production and environmental services."
            },
            {
              "name": "Funding eligibility",
              "question": "Which public and European programs fit this project?",
              "output": "An eligibility assessment and, where the project fits a program, preparation of the funding application."
            }
          ]
        }
      ],
      "projects": [
        {
          "title": "Blue Zones Center",
          "summary": "Stephen Watson led development of the planned Blue Zones Center at Miami Worldcenter, connecting its proposed clinical program with hospitality and residences.",
          "credit": "Partner experience. Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter.",
          "role": "Development leadership",
          "stage": "Planned development",
          "url": "https://generalvalue.eu/work/blue-zones-center/"
        },
        {
          "title": "Founders Health",
          "summary": "Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems.",
          "credit": "Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025.",
          "role": "Stephen Watson, Interim CEO. Luis Da Silva, medical technology and marketing.",
          "stage": "Flagship launched at Tempus Belgravia",
          "url": "https://generalvalue.eu/work/founders-health/"
        },
        {
          "title": "Cicoria",
          "summary": "Concept and planning work for the revival of a castle hamlet in southern Umbria, Italy, as a longevity and hospitality destination.",
          "credit": "Concept work. Stephen Watson leads the concept. Cicoria, southern Umbria, Italy.",
          "role": "Concept leadership",
          "stage": "Concept and planning",
          "url": "https://generalvalue.eu/work/cicoria/"
        },
        {
          "title": "Miami Institute for Age Management",
          "summary": "Stephen Watson co-founded an integrated age-management clinic inside the Four Seasons Miami, bringing medical specialties into one clinical operation.",
          "credit": "Partner experience. Stephen Watson, co-founder, Miami Institute for Age Management, 2001 to 2014.",
          "role": "Co-founder and builder",
          "stage": "Operated, expanded and sold",
          "url": "https://generalvalue.eu/work/miami-institute/"
        },
        {
          "title": "Special economic zone planning",
          "summary": "At Chord Group, Stephen Watson led special economic zone design and strategic planning across Afghanistan, Malta and the Cayman Islands.",
          "credit": "Partner experience. Stephen Watson, Managing Partner, Chord Group, 2014 to 2018.",
          "role": "Managing Partner",
          "stage": "Strategic plans developed",
          "url": "https://generalvalue.eu/work/special-economic-zone-planning/"
        },
        {
          "title": "FlorestGal",
          "summary": "José Miguel Medeiros was the first President and CEO of FlorestGal, Portugal’s first public forestry company, and turned a scattered state estate into a managed forest business with a long-term plan.",
          "credit": "Partner experience. José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021.",
          "role": "President and CEO",
          "stage": "Public forestry company led",
          "url": "https://generalvalue.eu/work/florestgal/"
        },
        {
          "title": "Public office in Portugal",
          "summary": "Over two decades José Miguel Medeiros held office in Portuguese government and Parliament, from his district’s civil government to the national civil protection system.",
          "credit": "Partner experience. José Miguel Medeiros, Secretary of State for Internal Affairs and Civil Protection, 2008 to 2009; Civil Governor of Leiria, 2005 to 2008; Member of Parliament for Leiria.",
          "role": "Secretary of State, Civil Governor and Member of Parliament",
          "stage": "Public office held",
          "url": "https://generalvalue.eu/work/public-office/"
        },
        {
          "title": "AICEP Global Parques",
          "summary": "José Miguel Medeiros advised AICEP Global Parques on Global Find and Global Force, in foreign investment and industrial parks.",
          "credit": "Partner experience. José Miguel Medeiros, adviser, AICEP Global Parques, 2011 to 2012.",
          "role": "Adviser",
          "stage": "Investment-promotion advisory work",
          "url": "https://generalvalue.eu/work/aicep-global-parques/"
        },
        {
          "title": "PLAATO",
          "summary": "Luis Da Silva repositioned fermentation technology for commercial buyers, launched the B2B site and product lines, and built the supporting content and business-development program.",
          "credit": "Partner experience. Luis Da Silva, Product Marketing Manager, PLAATO, July 2023 to August 2025.",
          "role": "Product Marketing Manager",
          "stage": "B2B positioning and launches delivered",
          "url": "https://generalvalue.eu/work/plaato/"
        },
        {
          "title": "SocAIty.ai",
          "summary": "Luis Da Silva built the application and commercial engine for an AI-services platform, combining brand architecture, content, acquisition and marketing automation.",
          "credit": "Partner experience. Luis Da Silva, Senior Marketing Engineer, SocAIty.ai, 2026.",
          "role": "Senior Marketing Engineer",
          "stage": "Application and commercial systems delivered",
          "url": "https://generalvalue.eu/work/socaity/"
        },
        {
          "title": "Praxis Beer",
          "summary": "Luis Da Silva rebuilt the digital operation and online store of a Portuguese craft brewery, with performance campaigns, conversion work and a product launch.",
          "credit": "Partner experience. Luis Da Silva, marketing and e-commerce, Praxis Beer, March 2021 to August 2023.",
          "role": "Marketing and e-commerce",
          "stage": "Commerce operation and campaigns delivered",
          "url": "https://generalvalue.eu/work/praxis-beer/"
        }
      ],
      "publications": [
        {
          "title": "What Drives AI Citations? Content, Retrieval and Model Knowledge in Generative Engine Optimization (GEO)",
          "summary": "Before an AI system can cite a page, it usually has to find it. This recent preprint follows commercial questions over time and separates retrieval, citation and brand mentions. Its results challenge the idea that adding a standard set of page features reliably creates visibility. Matching the questions people ask appears more informative than many generic recommendations. For a small firm, the practical response is to publish specific, useful explanations and observe whether engines retrieve them. The study is observational, limited to English US markets and not yet established through peer review. It offers a useful challenge, rather than a universal recipe.",
          "type": "Research",
          "display_date": "10 October 2026",
          "date_precision": "day",
          "source_url": "https://arxiv.org/abs/2610.15033v1",
          "publisher": "arXiv preprint",
          "url": "https://generalvalue.eu/insights/ai-citations-retrieval-2026-preprint/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2026-10-10"
        },
        {
          "title": "The State of the World’s Forests 2026",
          "summary": "FAO makes the economic case for restoring forests and landscapes, while pledges and actual restoration lag far behind the need.",
          "type": "Research",
          "display_date": "28 September 2026",
          "date_precision": "day",
          "source_url": "https://www.fao.org/newsroom/detail/fao-report--restoring-forests-and-landscapes-is-critical-to-meeting-global-food-security-and-development-goals/en",
          "publisher": "Food and Agriculture Organization of the United Nations (FAO)",
          "url": "https://generalvalue.eu/insights/fao-state-of-the-worlds-forests-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-09-28"
        },
        {
          "title": "Cascais International Health Forum",
          "summary": "Stephen Watson on the panel \"Architecture and Housing for Long-Lived Societies\", Estoril Congress Center.",
          "type": "Talk",
          "display_date": "24 September 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_next-thursday-i-am-in-cascais-on-the-panel-activity-7506045981705084929-kEPW",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/cascais-international-health-forum-2026/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-09-16T17:46:57.610Z"
        },
        {
          "title": "Mobilising Public and Private Finance for Biodiversity",
          "summary": "The tools governments and public lenders use to raise money for nature, from tax measures and payments for ecosystem services to blended finance and biodiversity credits.",
          "type": "Research",
          "display_date": "August 2026",
          "date_precision": "month",
          "source_url": "https://www.oecd.org/en/publications/mobilising-public-and-private-finance-for-biodiversity_e2b996a1-en.html",
          "publisher": "OECD",
          "url": "https://generalvalue.eu/insights/oecd-finance-for-biodiversity-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-08-01"
        },
        {
          "title": "Demographic transformation in the EU",
          "summary": "The Commission's newest evidence on population change in the EU: longer lives, an older population and fewer births, projected to 2100, with the effects on work, pensions, health care, housing and regions.",
          "type": "Research",
          "display_date": "July 2026",
          "date_precision": "month",
          "source_url": "https://commission.europa.eu/topics/employment-and-social-affairs/demographic-change-europe_en",
          "publisher": "European Commission",
          "url": "https://generalvalue.eu/insights/ec-demographic-transformation-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-07-14"
        },
        {
          "title": "Two AI models rank the theories of aging",
          "summary": "Where frontier models agree on the science of aging, and where their rankings cross.",
          "type": "Post",
          "display_date": "8 July 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_frontier-ai-tracking-who-and-what-matters-activity-7480622972110684160-55Ja",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/ai-models-rank-theories-of-aging/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-07-08T14:04:59.786Z"
        },
        {
          "title": "Longevity: Past, Present and Future, Bangkok",
          "summary": "A talk at the press round table for the launch of the Longevity 5.0 Cloud.",
          "type": "Talk",
          "display_date": "30 June 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-longevitymedicine-healthtechai-activity-7477675662607294466-hlWI",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/longevity-past-present-future-bangkok/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-30T10:53:26.441Z"
        },
        {
          "title": "Relatório de Atividades do SGIFR, 2025",
          "summary": "Portugal has fewer fires than before, but a handful of very large ones burn most of the area, and the 2020-2030 national plan was about half done at its midpoint.",
          "type": "Research",
          "display_date": "30 June 2026",
          "date_precision": "day",
          "source_url": "https://www.sgifr.gov.pt/documents/196633/196678/Relatorio_Atividades_SGIFR_2025_v20260715.pdf",
          "publisher": "AGIF, Agency for Integrated Rural Fire Management",
          "url": "https://generalvalue.eu/insights/agif-sgifr-activity-report-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-06-30"
        },
        {
          "title": "Longevity 5.0 men's press conference, Jakarta",
          "summary": "Stephen Watson joined virtually, on twenty years of longevity medicine.",
          "type": "Talk",
          "display_date": "24 June 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-menshealth-longevitymedicine-activity-7475449378036645888-kyxL",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/longevity-5-press-conference-jakarta/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-24T07:26:58.838Z"
        },
        {
          "title": "Estimates of Resident Population, 2025",
          "summary": "Immigration lifted Portugal to 11.4 million residents, which slows the country’s aging but does not stop it.",
          "type": "Research",
          "display_date": "22 June 2026",
          "date_precision": "day",
          "source_url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=799790042&att_display=n&att_download=y",
          "publisher": "Statistics Portugal (INE)",
          "url": "https://generalvalue.eu/insights/ine-resident-population-estimates-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-06-22"
        },
        {
          "title": "Trusting Generative AI for Health Advice: Preregistered Survey Experiment",
          "summary": "When health information comes through AI, credibility still depends on how people judge both the message and its source. In a preregistered experiment with 1,502 US adults, advice attributed to a human nurse was rated more credible than advice attributed to the two AI sources. For General Value, this supports an editorial question: how should a health organisation make its information understandable and accountable as discovery changes? Clear authorship, visible evidence and careful explanations are proposed applications, not outcomes tested here. The study measures responses to hypothetical scenarios, not search visibility, clinical safety or the commercial performance of a brand.",
          "type": "Research",
          "display_date": "22 June 2026",
          "date_precision": "day",
          "source_url": "https://www.jmir.org/2026/1/e97882/",
          "publisher": "Journal of Medical Internet Research",
          "url": "https://generalvalue.eu/insights/health-ai-communication-trust-2026/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2026-06-22"
        },
        {
          "title": "Longevity is becoming an asset class",
          "summary": "Capital is arriving. What it lacks is operators who have run these assets through a full cycle.",
          "type": "Post",
          "display_date": "18 June 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_the-longevity-economy-is-now-measured-in-activity-7473386382602797056-clrf",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/longevity-is-becoming-an-asset-class/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-18T14:49:22.395Z"
        },
        {
          "title": "Longevity Day, NFC Summit Lisbon",
          "summary": "Stephen Watson moderated \"The State of Longevity Medicine\" at the Unicorn Factory.",
          "type": "Talk",
          "display_date": "4 June 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevityday-nfcsummit-longevity-activity-7475118515428028416-dhe3",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/longevity-day-nfc-summit-lisbon/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-23T09:32:15.044Z"
        },
        {
          "title": "Wellness Real Estate Market Reaches USD 876 Billion, Forecast to Hit USD 1.8 Trillion by 2030",
          "summary": "The Global Wellness Institute has re-estimated wellness real estate well above its earlier figures, with Europe the third-largest regional market.",
          "type": "Research",
          "display_date": "12 May 2026",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/press-room/press-releases/wellness-real-estate-market-reaches-876-billion-forecast-to-hit-1-8-trillion-by-2030/",
          "publisher": "Global Wellness Institute",
          "url": "https://generalvalue.eu/insights/gwi-wellness-real-estate-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-05-12"
        },
        {
          "title": "Aviso-Convite n.º 09/C08-i01.01/2026: Criação de novas OIGP 2.0",
          "summary": "Recovery-plan funding for forest land aggregation (OIGP) is still being deployed, now aimed at forest damaged by storm Kristin.",
          "type": "Research",
          "display_date": "5 May 2026",
          "date_precision": "day",
          "source_url": "https://www.fundoambiental.pt/ficheiros/20261/ac-oigp-20-_apc_050526_vf1.aspx",
          "publisher": "Fundo Ambiental (Recovery and Resilience Plan)",
          "url": "https://generalvalue.eu/insights/fundo-ambiental-oigp-call-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-05-05"
        },
        {
          "title": "Longevity hospitality beyond the luxury retreat",
          "summary": "Why the next decade of longevity will be won in hotels and residences people can actually afford.",
          "type": "Post",
          "display_date": "4 May 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-hospitality-brandedresidences-activity-7457086031998271488-IWMm",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/longevity-hospitality-beyond-the-luxury-retreat/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-05-04T15:17:35.971Z"
        },
        {
          "title": "Advance report on Forest Fires in Europe, Middle East and North Africa 2025",
          "summary": "2025 was the worst year for burnt area that the EU’s fire information system has recorded, and Portugal had one of its hardest seasons.",
          "type": "Research",
          "display_date": "31 March 2026",
          "date_precision": "day",
          "source_url": "https://publications.jrc.ec.europa.eu/repository/handle/JRC146199",
          "publisher": "European Commission, Joint Research Centre (EFFIS)",
          "url": "https://generalvalue.eu/insights/jrc-effis-forest-fires-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-03-31"
        },
        {
          "title": "State of Europe’s Forests 2025",
          "summary": "Europe’s forest area is still growing, but more slowly, as stands age and damage increases.",
          "type": "Research",
          "display_date": "27 March 2026",
          "date_precision": "day",
          "source_url": "https://foresteurope.org/the-state-of-europes-forests-2025-available-now/",
          "publisher": "FOREST EUROPE",
          "url": "https://generalvalue.eu/insights/forest-europe-state-of-europes-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-03-27"
        },
        {
          "title": "Population structure and ageing",
          "summary": "Portugal has the second-oldest population in the EU by share of people aged 65 and over.",
          "type": "Research",
          "display_date": "2 February 2026",
          "date_precision": "day",
          "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Population_structure_and_ageing",
          "publisher": "Eurostat",
          "url": "https://generalvalue.eu/insights/eurostat-population-structure-ageing-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-02-02"
        },
        {
          "title": "Global Wellness Summit Releases 10 Wellness Trends for 2026",
          "summary": "Two of the summit’s ten trends for 2026 are about longevity, and it names longevity residences as a new category of wellness real estate.",
          "type": "Research",
          "display_date": "27 January 2026",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/press-room/press-releases/global-wellness-summit-releases-10-wellness-trends-for-2026",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/insights/gws-wellness-trends-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-01-27"
        },
        {
          "title": "What Generative Search Engines Like and How to Optimize Web Content Cooperatively",
          "summary": "A company benefits little from appearing in an AI answer that misrepresents its work. AutoGEO treats visibility and answer quality as related goals. It studies which source characteristics different model-based engines prefer, then uses those observations to guide rewriting while preserving useful information. Its practical contribution is an editorial loop: compare alternatives, inspect the evidence and check what the resulting answer actually says. For General Value, this suggests testing clear service explanations and documented cases instead of applying a universal writing formula. The experiments support a method for learning and testing. They do not guarantee lasting reach or business results.",
          "type": "Research",
          "display_date": "2026",
          "date_precision": "year",
          "source_url": "https://openreview.net/forum?id=K8EinVWtUB",
          "publisher": "ICLR 2026 / arXiv author manuscript",
          "url": "https://generalvalue.eu/insights/autogeo-iclr-2026/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ]
        },
        {
          "title": "State of Health in the EU: Portugal, Country Health Profile 2025",
          "summary": "People in Portugal live longer than the EU average but spend more of their later years in poor health. That gap is where prevention and longevity services come in.",
          "type": "Research",
          "display_date": "8 December 2025",
          "date_precision": "day",
          "source_url": "https://eurohealthobservatory.who.int/docs/librariesprovider3/country-health-profiles/chp2025pdf/soheu-2025-portugal-final-web-last.pdf",
          "publisher": "OECD and European Observatory on Health Systems and Policies",
          "url": "https://generalvalue.eu/insights/oecd-portugal-country-health-profile-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-08"
        },
        {
          "title": "Forest Fires in Europe, Middle East and North Africa 2024",
          "summary": "The official record of the 2024 fire season, from national reports in 33 countries and satellite analysis for 45. Portugal has its own chapter, covering burnt area, causes, prevention and firefighting.",
          "type": "Research",
          "display_date": "December 2025",
          "date_precision": "month",
          "source_url": "https://publications.jrc.ec.europa.eu/repository/handle/JRC144093",
          "publisher": "European Commission, Joint Research Centre (EFFIS)",
          "url": "https://generalvalue.eu/insights/jrc-effis-forest-fires-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-12-05"
        },
        {
          "title": "2025 Wellness Property Showcase",
          "summary": "Recently opened and reimagined wellness destinations, communities, workplaces and residences, presented at the 2025 summit in Dubai.",
          "type": "Research",
          "display_date": "December 2025",
          "date_precision": "month",
          "source_url": "https://www.globalwellnesssummit.com/2025-wellness-property-showcase/",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/insights/gws-wellness-property-showcase-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-01"
        },
        {
          "title": "Longevity Clinics Survey 2025",
          "summary": "A survey of 82 longevity clinics in the US, Europe, Asia, Australia and Brazil: their staff, diagnostics, treatments, business models and plans.",
          "type": "Research",
          "display_date": "December 2025",
          "date_precision": "month",
          "source_url": "https://longevity.technology/investment/report/longevity-clinics-survey-2025/",
          "publisher": "Longevity.Technology",
          "url": "https://generalvalue.eu/insights/longevity-technology-clinics-survey-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-01"
        },
        {
          "title": "2025 Global Wellness Economy Monitor",
          "summary": "The global wellness economy keeps growing faster than the wider economy, and wellness real estate has been its fastest-growing sector since 2019.",
          "type": "Research",
          "display_date": "19 November 2025",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/2025-global-wellness-economy-monitor/",
          "publisher": "Global Wellness Institute",
          "url": "https://generalvalue.eu/insights/gwi-global-wellness-economy-monitor-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-11-19"
        },
        {
          "title": "Health at a Glance 2025",
          "summary": "The OECD's comparison of health outcomes, spending and workforce across its member countries. Chapter 10 covers ageing and long-term care: healthy life expectancy, dementia, carers and care settings.",
          "type": "Research",
          "display_date": "13 November 2025",
          "date_precision": "day",
          "source_url": "https://www.oecd.org/en/publications/health-at-a-glance-2025_8f9e3f98-en.html",
          "publisher": "OECD",
          "url": "https://generalvalue.eu/insights/oecd-health-at-a-glance-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-11-13"
        },
        {
          "title": "Greenhouse gas emissions from land use, land use change and forestry in Europe",
          "summary": "The EU’s land carbon sink is well below its 2030 target, mainly because forests are absorbing less carbon.",
          "type": "Research",
          "display_date": "6 November 2025",
          "date_precision": "day",
          "source_url": "https://www.eea.europa.eu/en/analysis/indicators/greenhouse-gas-emissions-from-land",
          "publisher": "European Environment Agency",
          "url": "https://generalvalue.eu/insights/eea-land-use-emissions-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-11-06"
        },
        {
          "title": "Global Forest Resources Assessment 2025",
          "summary": "Deforestation has slowed in every region, but fire now affects land on a similar scale.",
          "type": "Research",
          "display_date": "21 October 2025",
          "date_precision": "day",
          "source_url": "https://www.fao.org/newsroom/detail/global-deforestation-slows--but-forests-remain-under-pressure--fao-report-shows/en",
          "publisher": "Food and Agriculture Organization of the United Nations (FAO)",
          "url": "https://generalvalue.eu/insights/fao-global-forest-resources-assessment-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-21"
        },
        {
          "title": "The Economic Benefit of Promoting Healthy Ageing and Community Care",
          "summary": "The economic case for prevention, reablement and care at home and in the community rather than in institutions, with estimates of the savings across OECD countries.",
          "type": "Research",
          "display_date": "8 October 2025",
          "date_precision": "day",
          "source_url": "https://www.oecd.org/en/publications/the-economic-benefit-of-promoting-healthy-ageing-and-community-care_0f7bc62b-en.html",
          "publisher": "OECD",
          "url": "https://generalvalue.eu/insights/oecd-healthy-ageing-community-care-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-10-08"
        },
        {
          "title": "Ageing and health",
          "summary": "The reference figures for the UN Decade of Healthy Ageing: the population aged 60 and over doubles by 2050, and the population aged 80 and over triples.",
          "type": "Research",
          "display_date": "1 October 2025",
          "date_precision": "day",
          "source_url": "https://www.who.int/news-room/fact-sheets/detail/ageing-and-health",
          "publisher": "World Health Organization",
          "url": "https://generalvalue.eu/insights/who-ageing-and-health-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "The status of Mediterranean forests 2025",
          "summary": "The forests of the Mediterranean, Portugal included: restoring degraded land, managing wildfire through planning, fuel management and communities, urban forests and monitoring.",
          "type": "Research",
          "display_date": "October 2025",
          "date_precision": "month",
          "source_url": "https://doi.org/10.4060/cd6921en",
          "publisher": "Food and Agriculture Organization of the United Nations (FAO)",
          "url": "https://generalvalue.eu/insights/fao-mediterranean-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "State of Finance for Forests 2025",
          "summary": "Public and private money that reached forests in 2023, set against what the climate, biodiversity and land targets need, broken down by activity from protected areas to reforestation.",
          "type": "Research",
          "display_date": "October 2025",
          "date_precision": "month",
          "source_url": "https://www.unep.org/resources/report/state-finance-forests-2025",
          "publisher": "United Nations Environment Programme (UNEP)",
          "url": "https://generalvalue.eu/insights/unep-state-of-finance-for-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "Enhancing Europe's land carbon sink: status and prospects",
          "summary": "Emissions and removals in EU land use and forestry, the measures that can raise removals on forest and farm land, and the business models open to farmers and foresters.",
          "type": "Research",
          "display_date": "30 June 2025",
          "date_precision": "day",
          "source_url": "https://www.eea.europa.eu/en/analysis/publications/enhancing-europes-land-carbon-sink",
          "publisher": "European Environment Agency",
          "url": "https://generalvalue.eu/insights/eea-land-carbon-sink-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-06-30"
        },
        {
          "title": "2025 State of the Voluntary Carbon Market",
          "summary": "Buyers pay a large premium for carbon removal credits, such as those from new forests, over avoidance credits.",
          "type": "Research",
          "display_date": "29 May 2025",
          "date_precision": "day",
          "source_url": "https://www.ecosystemmarketplace.com/publications/2025-state-of-the-voluntary-carbon-market-sovcm/",
          "publisher": "Ecosystem Marketplace (Forest Trends)",
          "url": "https://generalvalue.eu/insights/ecosystem-marketplace-voluntary-carbon-market-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-05-29"
        },
        {
          "title": "The Longevity Story: Opportunities and Considerations",
          "summary": "A short report for governments on how ageing populations create a longevity industry, covering health care, work, community infrastructure and tax, with examples from the UK, Singapore and Japan.",
          "type": "Research",
          "display_date": "April 2025",
          "date_precision": "month",
          "source_url": "https://worldgovernmentssummit.org/observer/reports/detail/the-longevity-story-opportunities-and-considerations",
          "publisher": "World Governments Summit, with Oliver Wyman",
          "url": "https://generalvalue.eu/insights/wgs-the-longevity-story-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-04-01"
        },
        {
          "title": "Future-Proofing the Longevity Economy: Innovations and Key Trends",
          "summary": "Five trends shaping the longevity economy, from retirement systems and drawing down savings to the economics of caregiving, each with examples from around the world.",
          "type": "Research",
          "display_date": "March 2025",
          "date_precision": "month",
          "source_url": "https://www.weforum.org/publications/future-proofing-the-longevity-economy-innovations-and-key-trends/",
          "publisher": "World Economic Forum, with Mercer",
          "url": "https://generalvalue.eu/insights/wef-future-proofing-longevity-economy-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-03-01"
        },
        {
          "title": "The Future of Wellness: 2025 Trends",
          "summary": "The summit's 130-page forecast for 2025, from \"augmented biology\" and new takes on saunas and supplements to the aging workforce and the Middle East as a wellness leader.",
          "type": "Research",
          "display_date": "January 2025",
          "date_precision": "month",
          "source_url": "https://www.globalwellnesssummit.com/product/2025-future-of-wellness-trends-report/",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/insights/gws-future-of-wellness-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-01-21"
        },
        {
          "title": "The Aging Workforce: A Challenge We Can't Ignore",
          "summary": "What longer working lives ask of employers.",
          "type": "Article",
          "display_date": "20 November 2024",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/pulse/aging-workforce-challenge-we-cant-ignore-stephen-watson-fhgie",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/the-aging-workforce/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2024-11-20T18:34:33.000+00:00"
        },
        {
          "title": "Keeping It Real with Sustainable Business Models",
          "summary": "Why the business model, not the concept, decides whether a venture lasts.",
          "type": "Article",
          "display_date": "19 November 2024",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/pulse/keeping-real-sustainable-business-models-your-key-long-term-watson-6ixxe",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/insights/sustainable-business-models/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2024-11-19T14:40:33.000+00:00"
        },
        {
          "title": "Health at a Glance: Europe 2024",
          "summary": "A full chapter, \"Living longer, living healthier?\", on healthy longevity in Europe, alongside comparisons of life expectancy, healthy life years and health spending across 27 EU countries.",
          "type": "Research",
          "display_date": "November 2024",
          "date_precision": "month",
          "source_url": "https://health.ec.europa.eu/state-health-eu/health-glance-europe/health-glance-europe-2024_en",
          "publisher": "OECD and European Commission",
          "url": "https://generalvalue.eu/insights/oecd-ec-health-at-a-glance-europe-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2024-11-18"
        },
        {
          "title": "Who cares what happens with planted forests? A public typology to assist community engagement and communication",
          "summary": "People do not approach planted forests with the same concerns. Drawing on 1,192 valid survey responses in New Zealand, this study identifies five audience segments with different attitudes towards forest management and trust. For General Value, the editorial implication is to begin communication with audience research rather than assume that one sustainability message serves everyone. A project could explain its decisions, invite questions and address the concerns that matter locally. That is our proposed application, not an intervention tested by the researchers. The survey was conducted in 2020, and its segments should be re-examined before informing work in another market.",
          "type": "Research",
          "display_date": "20 September 2024",
          "date_precision": "day",
          "source_url": "https://www.sciencedirect.com/science/article/pii/S1389934124001862",
          "publisher": "Forest Policy and Economics",
          "url": "https://generalvalue.eu/insights/forestry-audience-segmentation-2024/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2024-09-20"
        },
        {
          "title": "The State of the World's Forests 2024",
          "summary": "How new technology, policy and finance can make the forest sector more sustainable, with recent trends in deforestation, wildfire, pests and wood demand, and case studies on fire management and agroforestry.",
          "type": "Research",
          "display_date": "July 2024",
          "date_precision": "month",
          "source_url": "https://openknowledge.fao.org/items/ec487897-97b5-43ec-bc2e-5ddfc76c8e85",
          "publisher": "Food and Agriculture Organization of the United Nations (FAO)",
          "url": "https://generalvalue.eu/insights/fao-state-of-the-worlds-forests-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-07-22"
        },
        {
          "title": "World Population Prospects 2024: Summary of Results",
          "summary": "By the late 2070s, people aged 65 and over will outnumber children worldwide.",
          "type": "Research",
          "display_date": "July 2024",
          "date_precision": "month",
          "source_url": "https://desapublications.un.org/publications/world-population-prospects-2024-summary-results",
          "publisher": "United Nations, Department of Economic and Social Affairs",
          "url": "https://generalvalue.eu/insights/un-world-population-prospects-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ]
        },
        {
          "title": "Integrated fire management voluntary guidelines: Principles and strategic actions",
          "summary": "The international framework for managing landscape fire: 12 principles for fire policy and law, and the actions that apply them before, during and after a fire.",
          "type": "Research",
          "display_date": "June 2024",
          "date_precision": "month",
          "source_url": "https://doi.org/10.4060/cd1090en",
          "publisher": "Food and Agriculture Organization of the United Nations (FAO)",
          "url": "https://generalvalue.eu/insights/fao-integrated-fire-management-guidelines-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-06-02"
        },
        {
          "title": "Additional sector guidance: Forestry, pulp and paper",
          "summary": "How forestry, pulp, paper and building products companies report their dependence and impact on nature, with the sector's datasets, tools and disclosure metrics, such as certified forest area and carbon stored.",
          "type": "Research",
          "display_date": "June 2024",
          "date_precision": "month",
          "source_url": "https://tnfd.global/publication/additional-sector-guidance-forestry-pulp-and-paper/",
          "publisher": "Taskforce on Nature-related Financial Disclosures (TNFD)",
          "url": "https://generalvalue.eu/insights/tnfd-forestry-pulp-paper-guidance-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-06-01"
        },
        {
          "title": "2024 Ageing Report: Economic and Budgetary Projections for the EU Member States (2022-2070)",
          "summary": "Public spending on pensions, health and long-term care stays near a quarter of EU GDP to 2070, so public budgets alone will not build the care capacity an older population needs.",
          "type": "Research",
          "display_date": "18 April 2024",
          "date_precision": "day",
          "source_url": "https://economy-finance.ec.europa.eu/publications/2024-ageing-report-economic-and-budgetary-projections-eu-member-states-2022-2070_en",
          "publisher": "European Commission",
          "url": "https://generalvalue.eu/insights/ec-ageing-report-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2024-04-18"
        },
        {
          "title": "GEO: Generative Engine Optimization",
          "summary": "AI search changes where a reader encounters a company's expertise. This study asks how the presentation of a source influences its use in a generated answer. In controlled tests, adding relevant evidence and improving clarity often increased source visibility, with results varying across topics. The useful lesson is to make information easy to understand and verify. For complex projects, that means explaining assumptions, identifying responsible experts and linking each important figure to its origin. The reported gains are experimental visibility measures. They do not establish extra visitors, commercial enquiries or lasting improvements in today's search products.",
          "type": "Research",
          "display_date": "2024",
          "date_precision": "year",
          "source_url": "https://doi.org/10.1145/3637528.3671900",
          "publisher": "KDD 2024 / author manuscript",
          "url": "https://generalvalue.eu/insights/geo-foundation-2024/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ]
        },
        {
          "title": "Progress report on the United Nations Decade of Healthy Ageing, 2021 to 2023",
          "summary": "The first progress report on the UN Decade of Healthy Ageing: what governments have done since 2020 on ageism, age-friendly places, integrated care and long-term care.",
          "type": "Research",
          "display_date": "22 November 2023",
          "date_precision": "day",
          "source_url": "https://www.who.int/publications/i/item/9789240079694",
          "publisher": "World Health Organization",
          "url": "https://generalvalue.eu/insights/who-decade-of-healthy-ageing-progress-2023/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2023-11-22"
        },
        {
          "title": "Miami's Blue Zones Center partners with Overtown Youth Center",
          "summary": "A partnership with the Overtown Youth Center, with Stephen Watson quoted.",
          "type": "In the press",
          "display_date": "4 September 2023",
          "date_precision": "day",
          "source_url": "https://www.nbcmiami.com/news/local/miamis-blue-zones-center-partners-with-overtown-youth-center-to-promote-healthy-habits-for-longevity/3104643/",
          "publisher": "NBC 6 South Florida",
          "url": "https://generalvalue.eu/insights/press-nbc6-2023/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Guidelines on Closer-to-Nature Forest Management",
          "summary": "The EU's voluntary framework for managing production forests closer to nature: natural regeneration, harvesting, deadwood, soil and water, and fire, with guidance for the Mediterranean and Atlantic regions. Also published in Portuguese.",
          "type": "Research",
          "display_date": "27 July 2023",
          "date_precision": "day",
          "source_url": "https://op.europa.eu/en/publication-detail/-/publication/2d1a6e8f-8cda-11ee-8aa6-01aa75ed71a1",
          "publisher": "European Commission",
          "url": "https://generalvalue.eu/insights/ec-closer-to-nature-forest-management-2023/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2023-07-27"
        },
        {
          "title": "World Social Report 2023: Leaving No One Behind in an Ageing World",
          "summary": "What population ageing means for health, economic security, pensions, inequality and care, in five chapters that end on the growing crisis of care.",
          "type": "Research",
          "display_date": "January 2023",
          "date_precision": "month",
          "source_url": "https://desapublications.un.org/publications/world-social-report-2023-leaving-no-one-behind-ageing-world",
          "publisher": "United Nations, Department of Economic and Social Affairs",
          "url": "https://generalvalue.eu/insights/un-world-social-report-2023/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2023-01-12"
        },
        {
          "title": "First glimpses revealed of flagship Blue Zones Centre in Miami",
          "summary": "The first designs, with Stephen Watson leading the project.",
          "type": "In the press",
          "display_date": "November 2022",
          "date_precision": "month",
          "source_url": "https://www.spabusiness.com/wellness-news/First-glimpses-revealed-of-flagship-Blue-Zones-Centre-in-Miami/350397",
          "publisher": "Spa Business",
          "url": "https://generalvalue.eu/insights/press-spa-business-2022/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Consumer or Patient Determinants of Hospital Brand Equity: A Systematic Literature Review",
          "summary": "Hospital brands are shaped by the service people encounter. This review brings together 32 empirical studies and maps how perceived quality, patient experience, satisfaction and other factors relate to hospital brand equity. For General Value, the useful question is how a promise becomes visible in everyday interactions: the clarity of an appointment page, the explanation of a service and the consistency of follow-up. That application is our editorial inference. The review offers a framework for asking better branding questions; it does not establish that a new identity, website or campaign will increase revenue, or that findings transfer unchanged between countries.",
          "type": "Research",
          "display_date": "25 July 2022",
          "date_precision": "day",
          "source_url": "https://www.mdpi.com/1660-4601/19/15/9026",
          "publisher": "International Journal of Environmental Research and Public Health",
          "url": "https://generalvalue.eu/insights/health-brand-equity-2022/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2022-07-25"
        },
        {
          "title": "Miami to become home to world's first Blue Zones Centre to help people live better for longer",
          "summary": "The planned center, with Stephen Watson quoted on its program.",
          "type": "In the press",
          "display_date": "September 2021",
          "date_precision": "month",
          "source_url": "https://www.spabusiness.com/wellness-news/Miami-to-become-home-to-worlds-first-Blue-Zones-Centre-to-help-people-live-better-for-longer/348423",
          "publisher": "Spa Business",
          "url": "https://generalvalue.eu/insights/press-spa-business-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Blue Zones & Adventist Health Partner on Flagship Miami Well-Being Center",
          "summary": "The joint venture behind the planned center.",
          "type": "In the press",
          "display_date": "24 August 2021",
          "date_precision": "day",
          "source_url": "https://www.seniortrade.com/post/blue-zones-adventist-health-partner-on-flagship-miami-well-being-center",
          "publisher": "Senior Trade",
          "url": "https://generalvalue.eu/insights/press-senior-trade-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Blue Zones Health Center Signs 10-Story Lease at Miami Worldcenter",
          "summary": "The ten-floor lease for the planned center, with Adventist Health.",
          "type": "In the press",
          "display_date": "19 August 2021",
          "date_precision": "day",
          "source_url": "https://commercialobserver.com/2021/08/blue-zones-health-miami-worldcenter-legacy-hotel-residences-royal-palm-companies/",
          "publisher": "Commercial Observer",
          "url": "https://generalvalue.eu/insights/press-commercial-observer-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Florestgal quer financiar floresta de conservação com apoio de privados",
          "summary": "Interview with Lusa on private sponsorship of conservation forest.",
          "type": "In the press",
          "display_date": "26 April 2020",
          "date_precision": "day",
          "source_url": "https://www.agroportal.pt/florestgal-quer-financiar-floresta-de-conservacao-com-apoio-de-privados/",
          "publisher": "Agroportal, from Lusa",
          "url": "https://generalvalue.eu/insights/press-agroportal-2020/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "6th National Forest Inventory (IFN6): final report",
          "summary": "Forest is Portugal’s largest land use. This inventory, with 2015 data, is still the official baseline for species, area and ownership.",
          "type": "Research",
          "display_date": "November 2019",
          "date_precision": "month",
          "source_url": "https://www.icnf.pt/api/file/doc/c8cc40b3b7ec8541",
          "publisher": "ICNF, Institute for Nature Conservation and Forests",
          "url": "https://generalvalue.eu/insights/icnf-national-forest-inventory-ifn6/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ]
        },
        {
          "title": "José Miguel Medeiros troca o Parlamento pela “gestão florestal”",
          "summary": "The appointment, as reported in the region FlorestGal works in.",
          "type": "In the press",
          "display_date": "29 August 2018",
          "date_precision": "day",
          "source_url": "https://www.pombaljornal.pt/jose-miguel-medeiros-troca-o-parlamento-pela-gestao-florestal/",
          "publisher": "Pombal Jornal",
          "url": "https://generalvalue.eu/insights/press-pombal-jornal-2018/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "José Miguel Medeiros troca AR por empresa pública de gestão florestal",
          "summary": "He leaves Parliament to lead FlorestGal.",
          "type": "In the press",
          "display_date": "26 July 2018",
          "date_precision": "day",
          "source_url": "https://jornaldeleiria.pt/noticia/jose-miguel-medeiros-troca-ar-por-empresa-publica-de-gestao-9001",
          "publisher": "Jornal de Leiria",
          "url": "https://generalvalue.eu/insights/press-jornal-de-leiria-2018/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Kim Kardashian gets 'vampire facial' on 'Kourtney and Kim Take Miami'",
          "summary": "Kim Kardashian's treatment at the Miami Institute, filmed for E!'s Kourtney and Kim Take Miami (season 3, episode 8, aired 10 March 2013).",
          "type": "In the press",
          "display_date": "11 March 2013",
          "date_precision": "day",
          "source_url": "https://www.foxnews.com/entertainment/kim-kardashian-gets-vampire-facial-on-kourtney-and-kim-take-miami",
          "publisher": "Fox News",
          "url": "https://generalvalue.eu/insights/press-foxnews-2013/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "De Governador Civil a Secretário de Estado",
          "summary": "From Civil Governor of Leiria to Secretary of State for Internal Affairs and Civil Protection.",
          "type": "In the press",
          "display_date": "1 February 2008",
          "date_precision": "day",
          "source_url": "https://tvi.iol.pt/noticias/politica/governo/de-governador-civil-a-secretario-de-estado",
          "publisher": "TVI",
          "url": "https://generalvalue.eu/insights/press-tvi-2008/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Prime Location",
          "summary": "A feature on the Institute's clinic inside the Four Seasons Miami, with Stephen Watson as President and CEO.",
          "type": "In the press",
          "display_date": "3 February 2006",
          "date_precision": "day",
          "source_url": "https://plasticsurgerypractice.com/client-objectives/dermatology/skin-conditions/acne/prime-location/",
          "publisher": "Plastic Surgery Practice",
          "url": "https://generalvalue.eu/insights/press-psp-2006/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "José Miguel Medeiros, biografia",
          "summary": "His official parliamentary biography.",
          "type": "In the press",
          "display_date": "Official record",
          "date_precision": null,
          "source_url": "https://www.parlamento.pt/DeputadoGP/Paginas/Biografia.aspx?BID=682",
          "publisher": "Assembleia da República",
          "url": "https://generalvalue.eu/insights/press-parlamento-biografia/",
          "authors": [],
          "selected_by": []
        }
      ]
    },
    "pt": {
      "description": "A General Value é uma consultora registada em Portugal desde 2013. Trabalha em dois setores, cada um com um sócio responsável: a longevidade (destinos, clínicas e imobiliário orientado para a saúde, com Stephen Watson) e a sustentabilidade e floresta (avaliação de terrenos florestais, modelos de gestão, casos de negócio e vias de financiamento, com José Miguel Medeiros). Nos dois, a equipa prepara estudos de viabilidade, modelos de operação e financeiros, trabalho institucional e de relações públicas, e trabalho de marca e lançamento, normalmente encomendados um a um. Os números e casos do site vêm de funções anteriores dos sócios noutras organizações, exceto Cicoria, que é trabalho de conceito em curso.",
      "people": [
        {
          "name": "José Miguel Medeiros",
          "role": "Sócio e Presidente. Relações e estratégia institucionais.",
          "remit": "Estratégia institucional, relações institucionais e estruturação de projetos florestais.",
          "bio": "José Miguel foi Secretário de Estado da Proteção Civil, Governador Civil do Distrito de Leiria e deputado eleito por Leiria em cinco legislaturas, antes de liderar a FlorestGal, a primeira empresa pública florestal do país, como Presidente do Conselho de Administração e CEO. Na FlorestGal organizou as 86 propriedades em unidades de gestão, encomendou o plano de negócios de longo prazo à PwC e lançou projetos de arborização e de conservação com municípios, assembleias de compartes e o instituto da conservação da natureza. Lidera a estratégia institucional e a estruturação florestal da General Value.",
          "url": "https://generalvalue.eu/pt/equipa/#jose"
        },
        {
          "name": "Stephen Watson",
          "role": "Sócio e Presidente Executivo. Longevidade, imobiliário de bem-estar e zonas económicas especiais.",
          "remit": "Destinos de longevidade, modelos de operação clínica, imobiliário de saúde e planeamento de zonas.",
          "bio": "Stephen cofundou o Miami Institute for Age Management no Four Seasons Miami e foi Interim CEO da Founders Health, em Londres. O seu percurso de desenvolvimento inclui o Blue Zones Center, planeado no Miami Worldcenter, e o planeamento de zonas económicas especiais na Chord Group. Dirige o trabalho de conceito e operação de longevidade da General Value e contribui para as avaliações de desenvolvimento e jurisdição.",
          "url": "https://generalvalue.eu/pt/equipa/#stephen"
        },
        {
          "name": "Luis Da Silva",
          "role": "Sócio e Diretor de Marketing. Entrada no mercado, marca e engenharia de marketing.",
          "remit": "Planeamento comercial, marca, conteúdo, produto e automação de marketing.",
          "bio": "Na PLAATO, Luis conjugou o posicionamento B2B com o lançamento do site, de produtos e de conteúdo. Na Founders Health, desenvolveu os portais do paciente e interno e os sistemas de marketing em HubSpot. Dirige o planeamento e o trabalho de marca e produto da General Value, da fundamentação comercial à identidade, ao conteúdo e à execução digital. Luis Da Silva escreveu as normas de marca da Founders Health em 2025.",
          "url": "https://generalvalue.eu/pt/equipa/#luis"
        },
        {
          "name": "Amândio Costa",
          "role": "Diretor Financeiro",
          "remit": "Planeamento financeiro, contabilidade, fiscalidade e modelação financeira.",
          "bio": "Amândio Costa é Diretor Financeiro da General Value e Contabilista Certificado, inscrito na Ordem dos Contabilistas Certificados. Tem quatro décadas de finanças de empresas, em Portugal e em Angola: como Oficial Miliciano, na gestão orçamental das unidades da Região Militar do Centro; como sócio da Midoconta, empresa de contabilidade em Coimbra com mais de 200 empresas clientes; e durante dez anos como Diretor Financeiro de duas empresas angolanas. Na construtora de estradas, com uma média de mais de 200 trabalhadores e faturação superior a 110 milhões de dólares, geriu contratos de construção, financiamentos bancários e diferenças cambiais; na empresa de automação industrial, a média era de 20 trabalhadores e a faturação superior a 5 milhões de dólares. Conhece bem a construção civil, sobretudo de estradas, e a indústria alimentar, e trabalha também em francês e inglês. Na General Value dirige o planeamento financeiro e a modelação e prepara os pedidos de financiamento bancário dos clientes, da análise financeira e do plano de negócios às reuniões com o banco.",
          "url": "https://generalvalue.eu/pt/equipa/#amandio"
        }
      ],
      "services": [
        {
          "name": "Destinos de longevidade",
          "description": "Defina o modelo clínico, hoteleiro e comercial de um destino de longevidade, do conceito à seleção de operadores.",
          "lead": "Stephen Watson",
          "url": "https://generalvalue.eu/pt/servicos/#longevity_ecosystems",
          "deliverables": [
            {
              "name": "Conceito e programa do destino",
              "question": "Que lugar é este, a quem se destina e como vai funcionar?",
              "output": "Um conceito de destino com posicionamento, perfis de hóspedes e pacientes, percurso do hóspede, programação e fontes de receita."
            },
            {
              "name": "Desenho do programa clínico",
              "question": "Que cuidados oferecer e como organizar o programa?",
              "output": "Um programa clínico que especifica linhas de serviço, percursos de diagnóstico e cuidados, modalidades e articulação entre cuidados médicos e bem-estar."
            },
            {
              "name": "Plano de integração com a hotelaria",
              "question": "Como reunir cuidados clínicos e hotelaria numa só operação?",
              "output": "Um plano de integração que abrange o modelo de operação clínica e hoteleira, as responsabilidades e os percursos de hóspedes e pacientes."
            },
            {
              "name": "Caso de negócio e modelo financeiro",
              "question": "Que pressupostos de operação e necessidades de capital sustentam o destino?",
              "output": "Um caso de negócio, um modelo financeiro e uma narrativa das necessidades de capital, com o programa, as fontes de receita, os custos e os cenários explicados."
            },
            {
              "name": "Seleção de operadores e parceiros",
              "question": "Que operadores e prestadores clínicos se adequam ao projeto? Com que critérios?",
              "output": "Critérios de seleção, identificação e avaliação de potenciais operadores e prestadores e uma proposta de estrutura de parceria."
            }
          ]
        },
        {
          "name": "Desenvolvimento de projetos imobiliários",
          "description": "Defina o programa que sustenta o imóvel. Examine a viabilidade comercial, as fases de desenvolvimento e a fundamentação da operação.",
          "lead": "Stephen Watson, com Amândio Costa na modelação financeira",
          "url": "https://generalvalue.eu/pt/servicos/#real_estate_development",
          "deliverables": [
            {
              "name": "Conceito de desenvolvimento e combinação de usos",
              "question": "O que construir, para quem e com que operação de suporte?",
              "output": "Um conceito de desenvolvimento com posicionamento, usos propostos e os fundamentos da operação prevista para o imóvel."
            },
            {
              "name": "Estudo de viabilidade",
              "question": "O projeto deve avançar, mudar ou parar? Com que fundamento?",
              "output": "Uma avaliação de viabilidade comercial e operacional, com análise financeira em traços gerais, pressupostos, mapa de riscos e recomendação fundamentada."
            },
            {
              "name": "Modelo de desenvolvimento e operação",
              "question": "Como fasear o empreendimento, gerar receita e cobrir os custos?",
              "output": "Um modelo de desenvolvimento e operação assente nas variáveis que o determinam, com faseamento, receitas, estrutura de custos e cenários financeiros."
            },
            {
              "name": "Modelo de residências de marca e adesão",
              "question": "Como articular residências, adesão e programa de saúde?",
              "output": "Uma estrutura de residências e adesão, com a relação com a operação hoteleira e de longevidade definida."
            },
            {
              "name": "Documentação para investidores",
              "question": "De que precisa um investidor para analisar o empreendimento?",
              "output": "Um resumo de investimento, uma apresentação inicial e um texto de enquadramento do repositório de documentação que explicam o conceito de desenvolvimento, a fundamentação da operação e os pressupostos."
            }
          ]
        },
        {
          "name": "Operação de unidades clínicas",
          "description": "Defina o modelo de operação da clínica, prepare a abertura e reveja como funcionam, na prática, a combinação de serviços, a equipa e o percurso do paciente.",
          "lead": "Stephen Watson",
          "url": "https://generalvalue.eu/pt/servicos/#medical_operations",
          "deliverables": [
            {
              "name": "Modelo de operação da clínica ou centro",
              "question": "Como deve funcionar esta clínica no dia a dia?",
              "output": "Um modelo de operação que define linhas de serviço, equipa, percursos de cuidados e percurso do paciente e do aderente, com requisitos para prestadores e fornecedores."
            },
            {
              "name": "Plano de pré-abertura",
              "question": "Que trabalho tem de estar concluído antes da abertura?",
              "output": "Um plano sequenciado que abrange as questões de licenciamento, a programação da instalação e do equipamento dos espaços, o recrutamento, os protocolos, a seleção de prestadores e equipamento e o lançamento."
            },
            {
              "name": "Manual de expansão e operação de várias unidades",
              "question": "O que definir para replicar a operação noutro local?",
              "output": "Um manual para expandir o modelo de operação a várias unidades, com os requisitos de serviço, equipa, processos e localização definidos."
            },
            {
              "name": "Revisão da operação",
              "question": "Onde precisa a operação atual de mudar?",
              "output": "Uma revisão do volume de atendimento, da combinação de serviços, da economia unitária e da margem, com conclusões e prioridades para as decisões operacionais."
            },
            {
              "name": "Modelo de receitas e adesão",
              "question": "Como devem os serviços e a adesão sustentar o modelo de receitas da clínica?",
              "output": "Uma estrutura de receitas e adesão que relaciona os serviços oferecidos com os pressupostos comerciais e operacionais."
            }
          ]
        },
        {
          "name": "Zonas económicas especiais e incentivos",
          "description": "Compare jurisdições e regimes de incentivos, avalie a elegibilidade e defina a estrutura e os elementos de suporte de que o projeto precisa.",
          "lead": "José Miguel Medeiros e Stephen Watson",
          "url": "https://generalvalue.eu/pt/servicos/#zones_incentives",
          "deliverables": [
            {
              "name": "Avaliação de zonas e incentivos",
              "question": "Que regimes de zonas e incentivos se adequam ao projeto?",
              "output": "Uma comparação da adequação dos regimes, dos requisitos de elegibilidade e das vantagens potenciais, com a elegibilidade para apoios e programas relevantes."
            },
            {
              "name": "Plano de elegibilidade e estruturação",
              "question": "Como estruturar a entidade, a atividade e a implantação para cumprir os critérios aplicáveis?",
              "output": "Um plano de estruturação da entidade, da atividade e da implantação territorial, com os requisitos de elegibilidade e os elementos de suporte identificados."
            },
            {
              "name": "Estudo de seleção de jurisdição",
              "question": "Que jurisdição melhor responde às necessidades fiscais, regulamentares e operacionais do projeto?",
              "output": "Uma comparação de jurisdições e uma recomendação fundamentada de localização, segundo os requisitos do projeto."
            },
            {
              "name": "Fundamentação dos incentivos para investidores",
              "question": "Como representar os incentivos potenciais no caso de investimento?",
              "output": "Uma fundamentação dos incentivos integrada no modelo financeiro e na documentação para investidores, com cálculos, pressupostos de elegibilidade e condições de que dependem."
            }
          ]
        },
        {
          "name": "Relações e estratégia institucionais",
          "description": "Identifique o processo de decisão, prepare os elementos de suporte do projeto e coordene o trabalho municipal, nacional e de financiamento.",
          "lead": "José Miguel Medeiros",
          "url": "https://generalvalue.eu/pt/servicos/#institutional_strategy",
          "deliverables": [
            {
              "name": "Estratégia institucional e de interlocutores",
              "question": "Quem decide, por que ordem e que elementos de suporte exige cada instituição?",
              "output": "Um mapa de interlocutores municipais e nacionais e um plano de diálogo institucional, com a sequência, os elementos de suporte necessários e as responsabilidades definidos."
            },
            {
              "name": "Candidatura a fundos europeus",
              "question": "Como fundamentar a candidatura de um projeto elegível a financiamento europeu?",
              "output": "Uma candidatura estruturada e redigida, com a fundamentação do projeto e os elementos de suporte organizados segundo os requisitos do programa."
            },
            {
              "name": "Acompanhamento dos processos de regulação e licenciamento",
              "question": "O que exige cada processo de regulação ou licenciamento?",
              "output": "Um mapa do processo e a preparação e coordenação dos documentos necessários, com responsabilidades e momentos de decisão identificados. A decisão cabe à entidade competente."
            },
            {
              "name": "Posicionamento institucional",
              "question": "Como apresentar o projeto às entidades de investimento e comércio?",
              "output": "Uma fundamentação do posicionamento institucional para a promoção do investimento e do comércio internacional, com interlocutores relevantes e materiais de contacto identificados."
            }
          ]
        },
        {
          "name": "Estratégia, capital e execução comercial",
          "description": "Prepare o plano de negócios e a documentação de investimento. Defina a entrada no mercado e analise os pressupostos financeiros e de mercado.",
          "lead": "Luis Da Silva, com Amândio Costa na modelação financeira",
          "url": "https://generalvalue.eu/pt/servicos/#strategy_capital_commercial",
          "deliverables": [
            {
              "name": "Plano de negócios",
              "question": "Pode um investidor analisar o negócio e compreender o que exige a fase seguinte?",
              "output": "Um plano de negócios e um resumo executivo que abrangem o mercado, o modelo de negócio, o lançamento, as operações, a equipa, os marcos de execução e a aplicação dos fundos."
            },
            {
              "name": "Apresentação e narrativa de investimento",
              "question": "Qual é o caso de investimento e o que o sustenta?",
              "output": "Uma apresentação de investimento com tratamento gráfico e uma narrativa de investimento, com o resumo, a apresentação inicial e o texto de enquadramento do repositório de documentação incluídos no âmbito acordado."
            },
            {
              "name": "Estratégia de entrada no mercado",
              "question": "A quem se dirige o negócio e como vai chegar a esses clientes e servi-los?",
              "output": "Um perfil de cliente-alvo, posicionamento e plano de canais, com um roteiro de lançamento sequenciado e estratégia de adesão quando aplicável."
            },
            {
              "name": "Modelo financeiro",
              "question": "Que pressupostos determinam o negócio e o que acontece quando mudam?",
              "output": "Um modelo de operação assente nas variáveis que o determinam, com receitas, custos, efetivos, demonstração de resultados, fluxos de caixa, economia unitária e cenários."
            },
            {
              "name": "Pedido de financiamento bancário",
              "question": "Um banco vai financiar esta empresa ou este projeto, e o que vai precisar de ver?",
              "output": "Uma análise da situação financeira da empresa, a documentação e o plano de negócios que o banco pede, e o acompanhamento nas reuniões com o banco."
            },
            {
              "name": "Estudo de mercado e viabilidade",
              "question": "Qual é a oportunidade de mercado, quem já o serve e é viável o negócio proposto?",
              "output": "Uma estimativa da dimensão do mercado, uma análise da concorrência e uma avaliação de viabilidade, com os elementos de suporte e os pressupostos que sustentam as conclusões."
            }
          ]
        },
        {
          "name": "Estratégia de marca e identidade",
          "description": "Defina o posicionamento, o nome e a voz da marca. Desenvolva o logótipo, o sistema de identidade e o manual de marca.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/pt/servicos/#brand_strategy_identity",
          "deliverables": [
            {
              "name": "Estratégia de marca",
              "question": "A quem nos dirigimos, que posição queremos ocupar e que nome devemos adotar?",
              "output": "Posicionamento, definição do nome e orientações para a voz da marca."
            },
            {
              "name": "Sistema de marca e identidade",
              "question": "Como deve a marca apresentar-se e manter a coerência?",
              "output": "Logótipo, sistema de identidade visual e manual de marca."
            }
          ]
        },
        {
          "name": "Fotografia e filme de produto",
          "description": "Capte imagens de produtos, espaços e pessoas para um lançamento, com plano de captação, formatos e responsabilidades de produção definidos no âmbito.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/pt/servicos/#product_photo_film",
          "deliverables": [
            {
              "name": "Fotografia de produto e de espaços",
              "question": "Que imagens ajudam o cliente a tomar uma decisão?",
              "output": "Fotografias dos produtos, espaços e pessoas acordados, preparadas para os canais escolhidos para o lançamento."
            },
            {
              "name": "Filme de lançamento e vídeo curto",
              "question": "Como apresentar a proposta em vídeo no lançamento?",
              "output": "Um filme de lançamento e versões curtas para os canais acordados."
            }
          ]
        },
        {
          "name": "Web, conteúdo e campanhas",
          "description": "Desenvolva o site e o sistema de conteúdo. Prepare o plano de marketing, o conteúdo para redes sociais e as campanhas de lançamento.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/pt/servicos/#web_content_campaigns",
          "deliverables": [
            {
              "name": "Sites e sistemas de conteúdo",
              "question": "Que informação e funções deve o site oferecer e como será atualizado?",
              "output": "Site, estrutura de conteúdo e modelos para publicação."
            },
            {
              "name": "Plano de marketing e campanhas de lançamento",
              "question": "A quem deve chegar o lançamento, por que canais e com que conteúdo?",
              "output": "Plano de marketing, conteúdo para redes sociais e peças para campanhas de lançamento."
            }
          ]
        },
        {
          "name": "Inovação de produto e IA",
          "description": "Conceba novos produtos e serviços, experimente a direção escolhida num protótipo e desenvolva processos com IA, agentes ou automação.",
          "lead": "Luis Da Silva",
          "url": "https://generalvalue.eu/pt/servicos/#product_innovation_ai",
          "deliverables": [
            {
              "name": "Conceitos de produto e serviço",
              "question": "Que novo produto ou serviço faz sentido desenvolver?",
              "output": "Conceitos de produto ou serviço com utilizadores, necessidade e experiência proposta definidos."
            },
            {
              "name": "Protótipo de produto",
              "question": "O que precisamos de experimentar antes de avançar para o desenvolvimento?",
              "output": "Protótipo do conceito acordado, com finalidade e limites documentados."
            },
            {
              "name": "Desenvolvimento de soluções de IA e agentes",
              "question": "Que processo precisa de um sistema de IA ou automação e em que pontos deve haver revisão humana?",
              "output": "Um processo com IA, agentes ou automação para a tarefa acordada, com âmbito e pontos de revisão humana definidos."
            }
          ]
        },
        {
          "name": "Floresta e gestão do território",
          "description": "Avaliar terrenos florestais, definir como podem ser geridos e preparar o caso de negócio e a via de financiamento de um projeto-piloto.",
          "lead": "José Miguel Medeiros",
          "url": "https://generalvalue.eu/pt/servicos/#forestry_land",
          "deliverables": [
            {
              "name": "Avaliação do terreno e da gestão",
              "question": "Que terreno é este, a quem pertence e que usos devem ser analisados?",
              "output": "Uma avaliação da propriedade, da titularidade e dos usos, com a informação e o trabalho especializado necessários à decisão de gestão."
            },
            {
              "name": "Modelo de gestão",
              "question": "Como gerir em conjunto terrenos fragmentados?",
              "output": "Opções de acordos e estruturas de gestão, com a organização da propriedade, as tarefas operacionais e as responsabilidades identificadas."
            },
            {
              "name": "Caso de negócio florestal",
              "question": "Os usos, custos e receitas previstos sustentam o projeto?",
              "output": "Um caso de negócio florestal e um modelo financeiro que partem de um projeto piloto e explicitam os pressupostos de produção e serviços ambientais."
            },
            {
              "name": "Elegibilidade para financiamento",
              "question": "Que programas públicos e europeus se adequam ao projeto?",
              "output": "Uma avaliação de elegibilidade e, quando o projeto se enquadra num programa, a preparação da candidatura a financiamento."
            }
          ]
        }
      ],
      "projects": [
        {
          "title": "Blue Zones Center",
          "summary": "Stephen Watson liderou o desenvolvimento do Blue Zones Center, planeado no Miami Worldcenter, articulando o programa clínico proposto com hotelaria e residências.",
          "credit": "Experiência dos sócios. Stephen Watson, liderança do desenvolvimento, Blue Zones Center no Miami Worldcenter.",
          "role": "Liderança do desenvolvimento",
          "stage": "Empreendimento planeado",
          "url": "https://generalvalue.eu/pt/portefolio/blue-zones-center/"
        },
        {
          "title": "Founders Health",
          "summary": "Stephen Watson liderou o lançamento da unidade de referência no Tempus Belgravia e o modelo de operação clínica. Luis Da Silva escreveu as normas de marca e desenvolveu o portal do paciente e os sistemas de marketing.",
          "credit": "Experiência dos sócios. Stephen Watson, Interim CEO, Founders Health, até dezembro de 2025. Experiência dos sócios. Luis Da Silva, tecnologia médica e marketing, Founders Health, janeiro a dezembro de 2025.",
          "role": "Stephen Watson, Interim CEO. Luis Da Silva, tecnologia médica e marketing.",
          "stage": "Unidade de referência lançada no Tempus Belgravia",
          "url": "https://generalvalue.eu/pt/portefolio/founders-health/"
        },
        {
          "title": "Cicoria",
          "summary": "Trabalho de conceito e planeamento para a recuperação de uma aldeia acastelada no sul da Úmbria, em Itália, como destino de longevidade e hospitalidade.",
          "credit": "Trabalho de conceito. Stephen Watson dirige o conceito. Cicoria, sul da Úmbria, Itália.",
          "role": "Direção do conceito",
          "stage": "Conceito e planeamento",
          "url": "https://generalvalue.eu/pt/portefolio/cicoria/"
        },
        {
          "title": "Miami Institute for Age Management",
          "summary": "Stephen Watson cofundou uma clínica integrada de gestão da idade no Four Seasons Miami, reunindo especialidades médicas numa só operação clínica.",
          "credit": "Experiência dos sócios. Stephen Watson, cofundação e desenvolvimento, Miami Institute for Age Management, 2001 a 2014.",
          "role": "Cofundação e desenvolvimento",
          "stage": "Operada, expandida e vendida",
          "url": "https://generalvalue.eu/pt/portefolio/miami-institute/"
        },
        {
          "title": "Planeamento de zonas económicas especiais",
          "summary": "Na Chord Group, Stephen Watson liderou o desenho de zonas económicas especiais e o planeamento estratégico no Afeganistão, em Malta e nas Ilhas Caimão.",
          "credit": "Experiência dos sócios. Stephen Watson, Managing Partner, Chord Group, 2014 a 2018.",
          "role": "Managing Partner",
          "stage": "Planos estratégicos desenvolvidos",
          "url": "https://generalvalue.eu/pt/portefolio/special-economic-zone-planning/"
        },
        {
          "title": "FlorestGal",
          "summary": "José Miguel Medeiros foi o primeiro Presidente e CEO da FlorestGal, a primeira empresa pública florestal do país, e fez de um património público disperso uma empresa florestal gerida, com um plano de longo prazo.",
          "credit": "Experiência dos sócios. José Miguel Medeiros, PCA/CEO, FlorestGal, 2018 a 2021.",
          "role": "PCA/CEO",
          "stage": "Empresa pública florestal liderada",
          "url": "https://generalvalue.eu/pt/portefolio/florestgal/"
        },
        {
          "title": "Cargos públicos em Portugal",
          "summary": "Ao longo de duas décadas, José Miguel Medeiros exerceu funções no Governo e no Parlamento, do governo civil do seu distrito ao sistema nacional de proteção civil.",
          "credit": "Experiência dos sócios. José Miguel Medeiros, Secretário de Estado da Proteção Civil, 2008 a 2009; Governador Civil de Leiria, 2005 a 2008; deputado eleito por Leiria.",
          "role": "Secretário de Estado, Governador Civil e deputado",
          "stage": "Cargos públicos exercidos",
          "url": "https://generalvalue.eu/pt/portefolio/public-office/"
        },
        {
          "title": "AICEP Global Parques",
          "summary": "José Miguel Medeiros prestou consultoria à AICEP Global Parques nos projetos Global Find e Global Force, na área do investimento estrangeiro e dos parques industriais.",
          "credit": "Experiência dos sócios. José Miguel Medeiros, consultor, AICEP Global Parques, 2011 a 2012.",
          "role": "Consultoria",
          "stage": "Consultoria em promoção do investimento",
          "url": "https://generalvalue.eu/pt/portefolio/aicep-global-parques/"
        },
        {
          "title": "PLAATO",
          "summary": "Luis Da Silva reposicionou tecnologia de fermentação para clientes empresariais, lançou o site B2B e linhas de produto e desenvolveu o programa de conteúdo e desenvolvimento de negócio que os apoiava.",
          "credit": "Experiência dos sócios. Luis Da Silva, Product Marketing Manager, PLAATO, julho de 2023 a agosto de 2025.",
          "role": "Product Marketing Manager",
          "stage": "Posicionamento B2B e lançamentos concretizados",
          "url": "https://generalvalue.eu/pt/portefolio/plaato/"
        },
        {
          "title": "SocAIty.ai",
          "summary": "Luis Da Silva desenvolveu a aplicação e a estrutura comercial de uma plataforma de serviços de IA, com arquitetura de marca, conteúdo, aquisição e automação de marketing.",
          "credit": "Experiência dos sócios. Luis Da Silva, Senior Marketing Engineer, SocAIty.ai, 2026.",
          "role": "Senior Marketing Engineer",
          "stage": "Aplicação e sistemas comerciais entregues",
          "url": "https://generalvalue.eu/pt/portefolio/socaity/"
        },
        {
          "title": "Praxis Beer",
          "summary": "Luis Da Silva reestruturou a operação digital e a loja online de uma cervejeira artesanal portuguesa, com campanhas, trabalho de conversão e lançamento de produto.",
          "credit": "Experiência dos sócios. Luis Da Silva, marketing e comércio eletrónico, Praxis Beer, março de 2021 a agosto de 2023.",
          "role": "Marketing e comércio eletrónico",
          "stage": "Operação de comércio e campanhas entregues",
          "url": "https://generalvalue.eu/pt/portefolio/praxis-beer/"
        }
      ],
      "publications": [
        {
          "title": "What Drives AI Citations? Content, Retrieval and Model Knowledge in Generative Engine Optimization (GEO)",
          "summary": "Antes de citar uma página, um sistema de IA precisa normalmente de a encontrar. Este preprint recente acompanha perguntas comerciais ao longo do tempo e distingue recuperação, citação e menções de marcas. Os resultados questionam a ideia de que acrescentar um conjunto habitual de elementos produz visibilidade de forma previsível. A correspondência com as perguntas dos leitores parece mais esclarecedora do que várias recomendações genéricas. Para uma firma pequena, sugere publicar explicações específicas e observar se são encontradas. O estudo é observacional, limitado a mercados americanos em inglês e ainda sem revisão por pares estabelecida. É um contraponto útil, não uma fórmula universal.",
          "type": "Estudo",
          "display_date": "10 de outubro de 2026",
          "date_precision": "day",
          "source_url": "https://arxiv.org/abs/2610.15033v1",
          "publisher": "Preprint arXiv",
          "url": "https://generalvalue.eu/pt/publicacoes/ai-citations-retrieval-2026-preprint/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2026-10-10"
        },
        {
          "title": "The State of the World’s Forests 2026",
          "summary": "A FAO apresenta o argumento económico para restaurar florestas e paisagens, enquanto os compromissos e o restauro efetivo ficam muito aquém do necessário.",
          "type": "Estudo",
          "display_date": "28 de setembro de 2026",
          "date_precision": "day",
          "source_url": "https://www.fao.org/newsroom/detail/fao-report--restoring-forests-and-landscapes-is-critical-to-meeting-global-food-security-and-development-goals/en",
          "publisher": "Organização das Nações Unidas para a Alimentação e a Agricultura (FAO)",
          "url": "https://generalvalue.eu/pt/publicacoes/fao-state-of-the-worlds-forests-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-09-28"
        },
        {
          "title": "Cascais International Health Forum",
          "summary": "Stephen Watson no painel \"Arquitetura e habitação para sociedades longevas\", Centro de Congressos do Estoril.",
          "type": "Palestra",
          "display_date": "24 de setembro de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_next-thursday-i-am-in-cascais-on-the-panel-activity-7506045981705084929-kEPW",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/cascais-international-health-forum-2026/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-09-16T17:46:57.610Z"
        },
        {
          "title": "Mobilising Public and Private Finance for Biodiversity",
          "summary": "Os instrumentos que os governos e as instituições financeiras públicas usam para mobilizar dinheiro para a natureza, das medidas fiscais e dos pagamentos por serviços dos ecossistemas ao financiamento misto e aos créditos de biodiversidade.",
          "type": "Estudo",
          "display_date": "agosto de 2026",
          "date_precision": "month",
          "source_url": "https://www.oecd.org/en/publications/mobilising-public-and-private-finance-for-biodiversity_e2b996a1-en.html",
          "publisher": "OCDE",
          "url": "https://generalvalue.eu/pt/publicacoes/oecd-finance-for-biodiversity-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-08-01"
        },
        {
          "title": "Demographic transformation in the EU",
          "summary": "Os dados mais recentes da Comissão sobre a mudança da população na UE: vidas mais longas, uma população mais velha e menos nascimentos, com projeções até 2100 e os efeitos no trabalho, nas pensões, na saúde, na habitação e nas regiões.",
          "type": "Estudo",
          "display_date": "julho de 2026",
          "date_precision": "month",
          "source_url": "https://commission.europa.eu/topics/employment-and-social-affairs/demographic-change-europe_en",
          "publisher": "Comissão Europeia",
          "url": "https://generalvalue.eu/pt/publicacoes/ec-demographic-transformation-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-07-14"
        },
        {
          "title": "Dois modelos de IA ordenam as teorias do envelhecimento",
          "summary": "Onde os modelos de IA mais avançados concordam sobre a ciência do envelhecimento, e onde divergem.",
          "type": "Publicação",
          "display_date": "8 de julho de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_frontier-ai-tracking-who-and-what-matters-activity-7480622972110684160-55Ja",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/ai-models-rank-theories-of-aging/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-07-08T14:04:59.786Z"
        },
        {
          "title": "Longevidade: passado, presente e futuro, Banguecoque",
          "summary": "Intervenção na mesa-redonda de imprensa do lançamento da Longevity 5.0 Cloud.",
          "type": "Palestra",
          "display_date": "30 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-longevitymedicine-healthtechai-activity-7477675662607294466-hlWI",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-past-present-future-bangkok/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-30T10:53:26.441Z"
        },
        {
          "title": "Relatório de Atividades do SGIFR, 2025",
          "summary": "Portugal tem menos incêndios do que antes, mas um punhado de incêndios muito grandes queima a maior parte da área, e o plano nacional 2020-2030 estava a meio da execução a meio do prazo.",
          "type": "Estudo",
          "display_date": "30 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.sgifr.gov.pt/documents/196633/196678/Relatorio_Atividades_SGIFR_2025_v20260715.pdf",
          "publisher": "AGIF, Agência para a Gestão Integrada de Fogos Rurais",
          "url": "https://generalvalue.eu/pt/publicacoes/agif-sgifr-activity-report-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-06-30"
        },
        {
          "title": "Conferência de imprensa Longevity 5.0, Jacarta",
          "summary": "Stephen Watson participou à distância, sobre vinte anos de medicina da longevidade.",
          "type": "Palestra",
          "display_date": "24 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-menshealth-longevitymedicine-activity-7475449378036645888-kyxL",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-5-press-conference-jakarta/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-24T07:26:58.838Z"
        },
        {
          "title": "Estimativas de População Residente, 2025",
          "summary": "A imigração levou Portugal a 11,4 milhões de residentes, o que abranda o envelhecimento do país sem o travar.",
          "type": "Estudo",
          "display_date": "22 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=799790042&att_display=n&att_download=y",
          "publisher": "Instituto Nacional de Estatística (INE)",
          "url": "https://generalvalue.eu/pt/publicacoes/ine-resident-population-estimates-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-06-22"
        },
        {
          "title": "Trusting Generative AI for Health Advice: Preregistered Survey Experiment",
          "summary": "Quando a informação de saúde chega através de IA, a credibilidade continua a depender da mensagem e de quem a apresenta. Numa experiência pré-registada com 1.502 adultos dos Estados Unidos, os conselhos atribuídos a uma enfermeira humana foram considerados mais credíveis do que os das duas fontes de IA. Para a General Value, isto abre uma pergunta editorial: como tornar a informação de uma organização de saúde compreensível e responsável quando mudam os meios de descoberta? Autoria clara, fontes visíveis e explicações cuidadas são aplicações propostas por nós. O estudo não testa visibilidade na pesquisa, segurança clínica ou desempenho comercial.",
          "type": "Estudo",
          "display_date": "22 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.jmir.org/2026/1/e97882/",
          "publisher": "Journal of Medical Internet Research",
          "url": "https://generalvalue.eu/pt/publicacoes/health-ai-communication-trust-2026/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2026-06-22"
        },
        {
          "title": "A longevidade está a tornar-se uma classe de ativos",
          "summary": "O capital está a chegar. Faltam operadores que já geriram estes ativos durante um ciclo completo.",
          "type": "Publicação",
          "display_date": "18 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_the-longevity-economy-is-now-measured-in-activity-7473386382602797056-clrf",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-is-becoming-an-asset-class/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-18T14:49:22.395Z"
        },
        {
          "title": "Longevity Day, NFC Summit Lisboa",
          "summary": "Stephen Watson moderou o painel \"The State of Longevity Medicine\" na Unicorn Factory.",
          "type": "Palestra",
          "display_date": "4 de junho de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevityday-nfcsummit-longevity-activity-7475118515428028416-dhe3",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-day-nfc-summit-lisbon/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-06-23T09:32:15.044Z"
        },
        {
          "title": "Wellness Real Estate Market Reaches USD 876 Billion, Forecast to Hit USD 1.8 Trillion by 2030",
          "summary": "O Global Wellness Institute voltou a estimar o imobiliário de bem-estar muito acima dos números anteriores, com a Europa como terceiro maior mercado regional.",
          "type": "Estudo",
          "display_date": "12 de maio de 2026",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/press-room/press-releases/wellness-real-estate-market-reaches-876-billion-forecast-to-hit-1-8-trillion-by-2030/",
          "publisher": "Global Wellness Institute",
          "url": "https://generalvalue.eu/pt/publicacoes/gwi-wellness-real-estate-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-05-12"
        },
        {
          "title": "Aviso-Convite n.º 09/C08-i01.01/2026: Criação de novas OIGP 2.0",
          "summary": "O financiamento do PRR para o emparcelamento florestal (OIGP) continua a ser aplicado, agora dirigido à floresta afetada pela tempestade Kristin.",
          "type": "Estudo",
          "display_date": "5 de maio de 2026",
          "date_precision": "day",
          "source_url": "https://www.fundoambiental.pt/ficheiros/20261/ac-oigp-20-_apc_050526_vf1.aspx",
          "publisher": "Fundo Ambiental (Plano de Recuperação e Resiliência)",
          "url": "https://generalvalue.eu/pt/publicacoes/fundo-ambiental-oigp-call-2026/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-05-05"
        },
        {
          "title": "Hotelaria de longevidade para além do retiro de luxo",
          "summary": "Porque a próxima década da longevidade se vai ganhar em hotéis e residências ao alcance de muito mais pessoas.",
          "type": "Publicação",
          "display_date": "4 de maio de 2026",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/posts/stephenallenwatson_longevity-hospitality-brandedresidences-activity-7457086031998271488-IWMm",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-hospitality-beyond-the-luxury-retreat/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2026-05-04T15:17:35.971Z"
        },
        {
          "title": "Advance report on Forest Fires in Europe, Middle East and North Africa 2025",
          "summary": "2025 foi o pior ano de área ardida registado pelo sistema europeu de informação sobre incêndios, e Portugal teve uma das épocas mais duras.",
          "type": "Estudo",
          "display_date": "31 de março de 2026",
          "date_precision": "day",
          "source_url": "https://publications.jrc.ec.europa.eu/repository/handle/JRC146199",
          "publisher": "Comissão Europeia, Centro Comum de Investigação (EFFIS)",
          "url": "https://generalvalue.eu/pt/publicacoes/jrc-effis-forest-fires-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-03-31"
        },
        {
          "title": "State of Europe’s Forests 2025",
          "summary": "A área florestal da Europa continua a crescer, mas mais devagar, à medida que os povoamentos envelhecem e os danos aumentam.",
          "type": "Estudo",
          "display_date": "27 de março de 2026",
          "date_precision": "day",
          "source_url": "https://foresteurope.org/the-state-of-europes-forests-2025-available-now/",
          "publisher": "FOREST EUROPE",
          "url": "https://generalvalue.eu/pt/publicacoes/forest-europe-state-of-europes-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2026-03-27"
        },
        {
          "title": "Population structure and ageing",
          "summary": "Portugal tem a segunda população mais envelhecida da UE, pela proporção de pessoas com 65 ou mais anos.",
          "type": "Estudo",
          "display_date": "2 de fevereiro de 2026",
          "date_precision": "day",
          "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Population_structure_and_ageing",
          "publisher": "Eurostat",
          "url": "https://generalvalue.eu/pt/publicacoes/eurostat-population-structure-ageing-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-02-02"
        },
        {
          "title": "Global Wellness Summit Releases 10 Wellness Trends for 2026",
          "summary": "Duas das dez tendências do summit para 2026 são sobre longevidade, e as residências de longevidade surgem como nova categoria do imobiliário de bem-estar.",
          "type": "Estudo",
          "display_date": "27 de janeiro de 2026",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/press-room/press-releases/global-wellness-summit-releases-10-wellness-trends-for-2026",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/pt/publicacoes/gws-wellness-trends-2026/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2026-01-27"
        },
        {
          "title": "What Generative Search Engines Like and How to Optimize Web Content Cooperatively",
          "summary": "Uma empresa ganha pouco por aparecer numa resposta de IA que apresenta mal o seu trabalho. O AutoGEO trata a visibilidade e a qualidade da resposta como objetivos relacionados. Estuda as características que diferentes motores baseados em modelos preferem e usa essas observações para orientar a reescrita, preservando informação útil. O contributo prático é um ciclo editorial: comparar alternativas, examinar a evidência e verificar o que a resposta diz. Para a General Value, sugere testar explicações claras dos serviços e casos documentados. Os resultados apoiam um método de aprendizagem e teste, sem garantir alcance duradouro nem resultados comerciais.",
          "type": "Estudo",
          "display_date": "2026",
          "date_precision": "year",
          "source_url": "https://openreview.net/forum?id=K8EinVWtUB",
          "publisher": "ICLR 2026 / manuscrito de autor arXiv",
          "url": "https://generalvalue.eu/pt/publicacoes/autogeo-iclr-2026/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ]
        },
        {
          "title": "State of Health in the EU: Portugal, Country Health Profile 2025",
          "summary": "Em Portugal vive-se mais do que a média da UE, mas passam-se mais anos finais com problemas de saúde. É nesse intervalo que entram a prevenção e os serviços de longevidade.",
          "type": "Estudo",
          "display_date": "8 de dezembro de 2025",
          "date_precision": "day",
          "source_url": "https://eurohealthobservatory.who.int/docs/librariesprovider3/country-health-profiles/chp2025pdf/soheu-2025-portugal-final-web-last.pdf",
          "publisher": "OCDE e Observatório Europeu dos Sistemas e Políticas de Saúde",
          "url": "https://generalvalue.eu/pt/publicacoes/oecd-portugal-country-health-profile-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-08"
        },
        {
          "title": "Forest Fires in Europe, Middle East and North Africa 2024",
          "summary": "O registo oficial da época de incêndios de 2024, a partir de relatórios nacionais de 33 países e de análise por satélite de 45. Portugal tem um capítulo próprio, com área ardida, causas, prevenção e combate.",
          "type": "Estudo",
          "display_date": "dezembro de 2025",
          "date_precision": "month",
          "source_url": "https://publications.jrc.ec.europa.eu/repository/handle/JRC144093",
          "publisher": "Comissão Europeia, Centro Comum de Investigação (EFFIS)",
          "url": "https://generalvalue.eu/pt/publicacoes/jrc-effis-forest-fires-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-12-05"
        },
        {
          "title": "2025 Wellness Property Showcase",
          "summary": "Destinos, comunidades, locais de trabalho e residências de bem-estar abertos ou renovados recentemente, apresentados no summit de 2025, no Dubai.",
          "type": "Estudo",
          "display_date": "dezembro de 2025",
          "date_precision": "month",
          "source_url": "https://www.globalwellnesssummit.com/2025-wellness-property-showcase/",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/pt/publicacoes/gws-wellness-property-showcase-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-01"
        },
        {
          "title": "Longevity Clinics Survey 2025",
          "summary": "Um inquérito a 82 clínicas de longevidade nos Estados Unidos, Europa, Ásia, Austrália e Brasil: equipas, diagnósticos, tratamentos, modelos de negócio e planos.",
          "type": "Estudo",
          "display_date": "dezembro de 2025",
          "date_precision": "month",
          "source_url": "https://longevity.technology/investment/report/longevity-clinics-survey-2025/",
          "publisher": "Longevity.Technology",
          "url": "https://generalvalue.eu/pt/publicacoes/longevity-technology-clinics-survey-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-12-01"
        },
        {
          "title": "2025 Global Wellness Economy Monitor",
          "summary": "A economia global do bem-estar continua a crescer mais depressa do que a economia em geral, e o imobiliário de bem-estar é o setor que mais cresce desde 2019.",
          "type": "Estudo",
          "display_date": "19 de novembro de 2025",
          "date_precision": "day",
          "source_url": "https://globalwellnessinstitute.org/2025-global-wellness-economy-monitor/",
          "publisher": "Global Wellness Institute",
          "url": "https://generalvalue.eu/pt/publicacoes/gwi-global-wellness-economy-monitor-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-11-19"
        },
        {
          "title": "Health at a Glance 2025",
          "summary": "A comparação da OCDE dos resultados em saúde, da despesa e dos profissionais nos países-membros. O capítulo 10 trata do envelhecimento e dos cuidados de longa duração: esperança de vida saudável, demência, cuidadores e locais de cuidados.",
          "type": "Estudo",
          "display_date": "13 de novembro de 2025",
          "date_precision": "day",
          "source_url": "https://www.oecd.org/en/publications/health-at-a-glance-2025_8f9e3f98-en.html",
          "publisher": "OCDE",
          "url": "https://generalvalue.eu/pt/publicacoes/oecd-health-at-a-glance-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-11-13"
        },
        {
          "title": "Greenhouse gas emissions from land use, land use change and forestry in Europe",
          "summary": "O sumidouro de carbono do solo da UE está muito abaixo da meta para 2030, sobretudo porque as florestas absorvem menos carbono.",
          "type": "Estudo",
          "display_date": "6 de novembro de 2025",
          "date_precision": "day",
          "source_url": "https://www.eea.europa.eu/en/analysis/indicators/greenhouse-gas-emissions-from-land",
          "publisher": "Agência Europeia do Ambiente",
          "url": "https://generalvalue.eu/pt/publicacoes/eea-land-use-emissions-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-11-06"
        },
        {
          "title": "Global Forest Resources Assessment 2025",
          "summary": "A desflorestação abrandou em todas as regiões, mas o fogo afeta agora áreas de dimensão semelhante.",
          "type": "Estudo",
          "display_date": "21 de outubro de 2025",
          "date_precision": "day",
          "source_url": "https://www.fao.org/newsroom/detail/global-deforestation-slows--but-forests-remain-under-pressure--fao-report-shows/en",
          "publisher": "Organização das Nações Unidas para a Alimentação e a Agricultura (FAO)",
          "url": "https://generalvalue.eu/pt/publicacoes/fao-global-forest-resources-assessment-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-21"
        },
        {
          "title": "The Economic Benefit of Promoting Healthy Ageing and Community Care",
          "summary": "O argumento económico para a prevenção, a reabilitação e os cuidados em casa e na comunidade, em vez de em instituições, com estimativas das poupanças nos países da OCDE.",
          "type": "Estudo",
          "display_date": "8 de outubro de 2025",
          "date_precision": "day",
          "source_url": "https://www.oecd.org/en/publications/the-economic-benefit-of-promoting-healthy-ageing-and-community-care_0f7bc62b-en.html",
          "publisher": "OCDE",
          "url": "https://generalvalue.eu/pt/publicacoes/oecd-healthy-ageing-community-care-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-10-08"
        },
        {
          "title": "Ageing and health",
          "summary": "Os números de referência da Década do Envelhecimento Saudável da ONU: a população com 60 ou mais anos duplica até 2050 e a população com 80 ou mais triplica.",
          "type": "Estudo",
          "display_date": "1 de outubro de 2025",
          "date_precision": "day",
          "source_url": "https://www.who.int/news-room/fact-sheets/detail/ageing-and-health",
          "publisher": "Organização Mundial da Saúde",
          "url": "https://generalvalue.eu/pt/publicacoes/who-ageing-and-health-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "The status of Mediterranean forests 2025",
          "summary": "As florestas do Mediterrâneo, incluindo Portugal: recuperar terra degradada, gerir o fogo com planeamento, gestão de combustível e envolvimento das comunidades, florestas urbanas e monitorização.",
          "type": "Estudo",
          "display_date": "outubro de 2025",
          "date_precision": "month",
          "source_url": "https://doi.org/10.4060/cd6921en",
          "publisher": "Organização das Nações Unidas para a Alimentação e a Agricultura (FAO)",
          "url": "https://generalvalue.eu/pt/publicacoes/fao-mediterranean-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "State of Finance for Forests 2025",
          "summary": "O dinheiro público e privado que chegou às florestas em 2023, comparado com o que as metas de clima, biodiversidade e solo exigem, por atividade, das áreas protegidas à reflorestação.",
          "type": "Estudo",
          "display_date": "outubro de 2025",
          "date_precision": "month",
          "source_url": "https://www.unep.org/resources/report/state-finance-forests-2025",
          "publisher": "Programa das Nações Unidas para o Ambiente (PNUA)",
          "url": "https://generalvalue.eu/pt/publicacoes/unep-state-of-finance-for-forests-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-10-01"
        },
        {
          "title": "Enhancing Europe's land carbon sink: status and prospects",
          "summary": "Emissões e remoções no uso do solo e nas florestas da UE, as medidas que podem aumentar as remoções em floresta e terra agrícola, e os modelos de negócio ao alcance de agricultores e silvicultores.",
          "type": "Estudo",
          "display_date": "30 de junho de 2025",
          "date_precision": "day",
          "source_url": "https://www.eea.europa.eu/en/analysis/publications/enhancing-europes-land-carbon-sink",
          "publisher": "Agência Europeia do Ambiente",
          "url": "https://generalvalue.eu/pt/publicacoes/eea-land-carbon-sink-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-06-30"
        },
        {
          "title": "2025 State of the Voluntary Carbon Market",
          "summary": "Os compradores pagam um prémio elevado pelos créditos de remoção de carbono, como os de novas florestas, face aos créditos de redução.",
          "type": "Estudo",
          "display_date": "29 de maio de 2025",
          "date_precision": "day",
          "source_url": "https://www.ecosystemmarketplace.com/publications/2025-state-of-the-voluntary-carbon-market-sovcm/",
          "publisher": "Ecosystem Marketplace (Forest Trends)",
          "url": "https://generalvalue.eu/pt/publicacoes/ecosystem-marketplace-voluntary-carbon-market-2025/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2025-05-29"
        },
        {
          "title": "The Longevity Story: Opportunities and Considerations",
          "summary": "Um relatório curto para governos sobre como o envelhecimento da população cria uma indústria da longevidade, com saúde, trabalho, infraestrutura comunitária e fiscalidade, e exemplos do Reino Unido, de Singapura e do Japão.",
          "type": "Estudo",
          "display_date": "abril de 2025",
          "date_precision": "month",
          "source_url": "https://worldgovernmentssummit.org/observer/reports/detail/the-longevity-story-opportunities-and-considerations",
          "publisher": "World Governments Summit, com a Oliver Wyman",
          "url": "https://generalvalue.eu/pt/publicacoes/wgs-the-longevity-story-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-04-01"
        },
        {
          "title": "Future-Proofing the Longevity Economy: Innovations and Key Trends",
          "summary": "Cinco tendências que moldam a economia da longevidade, dos sistemas de reforma e do uso das poupanças à economia dos cuidados, cada uma com exemplos de vários países.",
          "type": "Estudo",
          "display_date": "março de 2025",
          "date_precision": "month",
          "source_url": "https://www.weforum.org/publications/future-proofing-the-longevity-economy-innovations-and-key-trends/",
          "publisher": "Fórum Económico Mundial, com a Mercer",
          "url": "https://generalvalue.eu/pt/publicacoes/wef-future-proofing-longevity-economy-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-03-01"
        },
        {
          "title": "The Future of Wellness: 2025 Trends",
          "summary": "A previsão do summit para 2025, em 130 páginas, da \"biologia aumentada\" e das novas saunas e suplementos ao envelhecimento da força de trabalho e ao Médio Oriente como líder do bem-estar.",
          "type": "Estudo",
          "display_date": "janeiro de 2025",
          "date_precision": "month",
          "source_url": "https://www.globalwellnesssummit.com/product/2025-future-of-wellness-trends-report/",
          "publisher": "Global Wellness Summit",
          "url": "https://generalvalue.eu/pt/publicacoes/gws-future-of-wellness-2025/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2025-01-21"
        },
        {
          "title": "The Aging Workforce: A Challenge We Can't Ignore",
          "summary": "O que vidas profissionais mais longas exigem dos empregadores.",
          "type": "Artigo",
          "display_date": "20 de novembro de 2024",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/pulse/aging-workforce-challenge-we-cant-ignore-stephen-watson-fhgie",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/the-aging-workforce/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2024-11-20T18:34:33.000+00:00"
        },
        {
          "title": "Keeping It Real with Sustainable Business Models",
          "summary": "Porque é o modelo de negócio, e não o conceito, que decide se um projeto dura.",
          "type": "Artigo",
          "display_date": "19 de novembro de 2024",
          "date_precision": "day",
          "source_url": "https://www.linkedin.com/pulse/keeping-real-sustainable-business-models-your-key-long-term-watson-6ixxe",
          "publisher": "LinkedIn",
          "url": "https://generalvalue.eu/pt/publicacoes/sustainable-business-models/",
          "authors": [
            "Stephen Watson"
          ],
          "selected_by": [],
          "source_published_at": "2024-11-19T14:40:33.000+00:00"
        },
        {
          "title": "Health at a Glance: Europe 2024",
          "summary": "Um capítulo inteiro, \"Living longer, living healthier?\", sobre longevidade saudável na Europa, a par de comparações da esperança de vida, dos anos de vida saudável e da despesa em saúde em 27 países da UE.",
          "type": "Estudo",
          "display_date": "novembro de 2024",
          "date_precision": "month",
          "source_url": "https://health.ec.europa.eu/state-health-eu/health-glance-europe/health-glance-europe-2024_en",
          "publisher": "OCDE e Comissão Europeia",
          "url": "https://generalvalue.eu/pt/publicacoes/oecd-ec-health-at-a-glance-europe-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2024-11-18"
        },
        {
          "title": "Who cares what happens with planted forests? A public typology to assist community engagement and communication",
          "summary": "As pessoas não olham para a floresta plantada com as mesmas preocupações. Com 1.192 respostas válidas de um inquérito na Nova Zelândia, este estudo identifica cinco segmentos com diferentes atitudes perante a gestão florestal e a confiança no setor. Para a General Value, a leitura editorial é começar por conhecer os públicos, em vez de pressupor que uma mensagem de sustentabilidade serve toda a gente. Um projeto pode explicar decisões, abrir espaço a perguntas e responder a preocupações locais. Esta é uma aplicação nossa, não uma intervenção testada no estudo. Os dados são de 2020; os segmentos exigem validação noutros mercados.",
          "type": "Estudo",
          "display_date": "20 de setembro de 2024",
          "date_precision": "day",
          "source_url": "https://www.sciencedirect.com/science/article/pii/S1389934124001862",
          "publisher": "Forest Policy and Economics",
          "url": "https://generalvalue.eu/pt/publicacoes/forestry-audience-segmentation-2024/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2024-09-20"
        },
        {
          "title": "The State of the World's Forests 2024",
          "summary": "Como a tecnologia, as políticas e o financiamento podem tornar o setor florestal mais sustentável, com as tendências recentes de desflorestação, incêndios, pragas e procura de madeira, e casos sobre gestão do fogo e agrofloresta.",
          "type": "Estudo",
          "display_date": "julho de 2024",
          "date_precision": "month",
          "source_url": "https://openknowledge.fao.org/items/ec487897-97b5-43ec-bc2e-5ddfc76c8e85",
          "publisher": "Organização das Nações Unidas para a Alimentação e a Agricultura (FAO)",
          "url": "https://generalvalue.eu/pt/publicacoes/fao-state-of-the-worlds-forests-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-07-22"
        },
        {
          "title": "World Population Prospects 2024: Summary of Results",
          "summary": "No final da década de 2070, as pessoas com 65 ou mais anos serão mais do que as crianças no conjunto do planeta.",
          "type": "Estudo",
          "display_date": "julho de 2024",
          "date_precision": "month",
          "source_url": "https://desapublications.un.org/publications/world-population-prospects-2024-summary-results",
          "publisher": "Nações Unidas, Departamento dos Assuntos Económicos e Sociais",
          "url": "https://generalvalue.eu/pt/publicacoes/un-world-population-prospects-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ]
        },
        {
          "title": "Integrated fire management voluntary guidelines: Principles and strategic actions",
          "summary": "O quadro internacional para a gestão do fogo rural: 12 princípios para a política e a lei, e as ações que os aplicam antes, durante e depois de um incêndio.",
          "type": "Estudo",
          "display_date": "junho de 2024",
          "date_precision": "month",
          "source_url": "https://doi.org/10.4060/cd1090en",
          "publisher": "Organização das Nações Unidas para a Alimentação e a Agricultura (FAO)",
          "url": "https://generalvalue.eu/pt/publicacoes/fao-integrated-fire-management-guidelines-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-06-02"
        },
        {
          "title": "Additional sector guidance: Forestry, pulp and paper",
          "summary": "Como as empresas florestais, de pasta, papel e produtos de construção reportam a sua dependência e o seu impacto na natureza, com os dados, as ferramentas e os indicadores do setor, como a área certificada e o carbono armazenado.",
          "type": "Estudo",
          "display_date": "junho de 2024",
          "date_precision": "month",
          "source_url": "https://tnfd.global/publication/additional-sector-guidance-forestry-pulp-and-paper/",
          "publisher": "Taskforce on Nature-related Financial Disclosures (TNFD)",
          "url": "https://generalvalue.eu/pt/publicacoes/tnfd-forestry-pulp-paper-guidance-2024/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2024-06-01"
        },
        {
          "title": "2024 Ageing Report: Economic and Budgetary Projections for the EU Member States (2022-2070)",
          "summary": "A despesa pública com pensões, saúde e cuidados continuados mantém-se perto de um quarto do PIB da UE até 2070, pelo que os orçamentos públicos não chegam para criar a capacidade de cuidados de que uma população mais velha precisa.",
          "type": "Estudo",
          "display_date": "18 de abril de 2024",
          "date_precision": "day",
          "source_url": "https://economy-finance.ec.europa.eu/publications/2024-ageing-report-economic-and-budgetary-projections-eu-member-states-2022-2070_en",
          "publisher": "Comissão Europeia",
          "url": "https://generalvalue.eu/pt/publicacoes/ec-ageing-report-2024/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2024-04-18"
        },
        {
          "title": "GEO: Generative Engine Optimization",
          "summary": "A pesquisa com IA altera o lugar onde um leitor encontra o conhecimento de uma empresa. Este estudo analisa como a apresentação de uma fonte influencia a sua utilização numa resposta gerada. Nos testes, acrescentar elementos verificáveis e melhorar a clareza aumentou frequentemente a visibilidade, com diferenças entre temas. A aplicação mais útil é tornar a informação compreensível e verificável: explicar pressupostos, identificar os especialistas responsáveis e ligar cada número relevante à sua origem. Os ganhos apresentados medem visibilidade experimental. Não demonstram mais visitas, pedidos comerciais ou melhorias duradouras nos produtos de pesquisa atuais.",
          "type": "Estudo",
          "display_date": "2024",
          "date_precision": "year",
          "source_url": "https://doi.org/10.1145/3637528.3671900",
          "publisher": "KDD 2024 / manuscrito de autor",
          "url": "https://generalvalue.eu/pt/publicacoes/geo-foundation-2024/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ]
        },
        {
          "title": "Progress report on the United Nations Decade of Healthy Ageing, 2021 to 2023",
          "summary": "O primeiro relatório de progresso da Década das Nações Unidas do Envelhecimento Saudável: o que os governos fizeram desde 2020 contra o idadismo e pelos lugares adaptados à idade, os cuidados integrados e os cuidados de longa duração.",
          "type": "Estudo",
          "display_date": "22 de novembro de 2023",
          "date_precision": "day",
          "source_url": "https://www.who.int/publications/i/item/9789240079694",
          "publisher": "Organização Mundial da Saúde",
          "url": "https://generalvalue.eu/pt/publicacoes/who-decade-of-healthy-ageing-progress-2023/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2023-11-22"
        },
        {
          "title": "Miami's Blue Zones Center partners with Overtown Youth Center",
          "summary": "Uma parceria com o Overtown Youth Center, com declarações de Stephen Watson.",
          "type": "Na imprensa",
          "display_date": "4 de setembro de 2023",
          "date_precision": "day",
          "source_url": "https://www.nbcmiami.com/news/local/miamis-blue-zones-center-partners-with-overtown-youth-center-to-promote-healthy-habits-for-longevity/3104643/",
          "publisher": "NBC 6 South Florida",
          "url": "https://generalvalue.eu/pt/publicacoes/press-nbc6-2023/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Guidelines on Closer-to-Nature Forest Management",
          "summary": "O quadro voluntário da UE para gerir florestas de produção mais perto da natureza: regeneração natural, exploração, madeira morta, solo e água, e fogo, com orientações para as regiões mediterrânica e atlântica. Também publicado em português.",
          "type": "Estudo",
          "display_date": "27 de julho de 2023",
          "date_precision": "day",
          "source_url": "https://op.europa.eu/en/publication-detail/-/publication/2d1a6e8f-8cda-11ee-8aa6-01aa75ed71a1",
          "publisher": "Comissão Europeia",
          "url": "https://generalvalue.eu/pt/publicacoes/ec-closer-to-nature-forest-management-2023/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ],
          "source_published_at": "2023-07-27"
        },
        {
          "title": "World Social Report 2023: Leaving No One Behind in an Ageing World",
          "summary": "O que o envelhecimento da população significa para a saúde, a segurança económica, as pensões, a desigualdade e os cuidados, em cinco capítulos que terminam na crise crescente dos cuidados.",
          "type": "Estudo",
          "display_date": "janeiro de 2023",
          "date_precision": "month",
          "source_url": "https://desapublications.un.org/publications/world-social-report-2023-leaving-no-one-behind-ageing-world",
          "publisher": "Nações Unidas, Departamento dos Assuntos Económicos e Sociais",
          "url": "https://generalvalue.eu/pt/publicacoes/un-world-social-report-2023/",
          "authors": [],
          "selected_by": [
            "Stephen Watson"
          ],
          "source_published_at": "2023-01-12"
        },
        {
          "title": "First glimpses revealed of flagship Blue Zones Centre in Miami",
          "summary": "Os primeiros desenhos, com Stephen Watson a liderar o projeto.",
          "type": "Na imprensa",
          "display_date": "novembro de 2022",
          "date_precision": "month",
          "source_url": "https://www.spabusiness.com/wellness-news/First-glimpses-revealed-of-flagship-Blue-Zones-Centre-in-Miami/350397",
          "publisher": "Spa Business",
          "url": "https://generalvalue.eu/pt/publicacoes/press-spa-business-2022/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Consumer or Patient Determinants of Hospital Brand Equity: A Systematic Literature Review",
          "summary": "A marca de um hospital também se forma no serviço que as pessoas encontram. Esta revisão reúne 32 estudos empíricos e organiza a relação entre qualidade percebida, experiência, satisfação e valor da marca hospitalar. Para a General Value, a aplicação está em perceber como a promessa se torna visível: na clareza da marcação, na explicação de um serviço e na continuidade do acompanhamento. Esta aplicação é uma inferência editorial nossa. O estudo ajuda a formular perguntas de marca; não demonstra que uma nova identidade, um site ou uma campanha aumentem a receita, nem que os resultados se transfiram sem adaptação entre países.",
          "type": "Estudo",
          "display_date": "25 de julho de 2022",
          "date_precision": "day",
          "source_url": "https://www.mdpi.com/1660-4601/19/15/9026",
          "publisher": "International Journal of Environmental Research and Public Health",
          "url": "https://generalvalue.eu/pt/publicacoes/health-brand-equity-2022/",
          "authors": [],
          "selected_by": [
            "Luis Da Silva"
          ],
          "source_published_at": "2022-07-25"
        },
        {
          "title": "Miami to become home to world's first Blue Zones Centre to help people live better for longer",
          "summary": "O centro planeado, com declarações de Stephen Watson sobre o programa.",
          "type": "Na imprensa",
          "display_date": "setembro de 2021",
          "date_precision": "month",
          "source_url": "https://www.spabusiness.com/wellness-news/Miami-to-become-home-to-worlds-first-Blue-Zones-Centre-to-help-people-live-better-for-longer/348423",
          "publisher": "Spa Business",
          "url": "https://generalvalue.eu/pt/publicacoes/press-spa-business-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Blue Zones & Adventist Health Partner on Flagship Miami Well-Being Center",
          "summary": "A parceria por trás do centro planeado.",
          "type": "Na imprensa",
          "display_date": "24 de agosto de 2021",
          "date_precision": "day",
          "source_url": "https://www.seniortrade.com/post/blue-zones-adventist-health-partner-on-flagship-miami-well-being-center",
          "publisher": "Senior Trade",
          "url": "https://generalvalue.eu/pt/publicacoes/press-senior-trade-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Blue Zones Health Center Signs 10-Story Lease at Miami Worldcenter",
          "summary": "O arrendamento de dez pisos para o centro planeado, com a Adventist Health.",
          "type": "Na imprensa",
          "display_date": "19 de agosto de 2021",
          "date_precision": "day",
          "source_url": "https://commercialobserver.com/2021/08/blue-zones-health-miami-worldcenter-legacy-hotel-residences-royal-palm-companies/",
          "publisher": "Commercial Observer",
          "url": "https://generalvalue.eu/pt/publicacoes/press-commercial-observer-2021/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Florestgal quer financiar floresta de conservação com apoio de privados",
          "summary": "Entrevista à Lusa sobre o patrocínio privado da floresta de conservação.",
          "type": "Na imprensa",
          "display_date": "26 de abril de 2020",
          "date_precision": "day",
          "source_url": "https://www.agroportal.pt/florestgal-quer-financiar-floresta-de-conservacao-com-apoio-de-privados/",
          "publisher": "Agroportal, from Lusa",
          "url": "https://generalvalue.eu/pt/publicacoes/press-agroportal-2020/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "6.º Inventário Florestal Nacional (IFN6): relatório final",
          "summary": "A floresta é o principal uso do solo em Portugal. Este inventário, com dados de 2015, continua a ser a base oficial para espécies, áreas e propriedade.",
          "type": "Estudo",
          "display_date": "novembro de 2019",
          "date_precision": "month",
          "source_url": "https://www.icnf.pt/api/file/doc/c8cc40b3b7ec8541",
          "publisher": "ICNF, Instituto da Conservação da Natureza e das Florestas",
          "url": "https://generalvalue.eu/pt/publicacoes/icnf-national-forest-inventory-ifn6/",
          "authors": [],
          "selected_by": [
            "José Miguel Medeiros"
          ]
        },
        {
          "title": "José Miguel Medeiros troca o Parlamento pela “gestão florestal”",
          "summary": "A nomeação, noticiada na região onde a FlorestGal trabalha.",
          "type": "Na imprensa",
          "display_date": "29 de agosto de 2018",
          "date_precision": "day",
          "source_url": "https://www.pombaljornal.pt/jose-miguel-medeiros-troca-o-parlamento-pela-gestao-florestal/",
          "publisher": "Pombal Jornal",
          "url": "https://generalvalue.eu/pt/publicacoes/press-pombal-jornal-2018/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "José Miguel Medeiros troca AR por empresa pública de gestão florestal",
          "summary": "Deixa a Assembleia da República para liderar a FlorestGal.",
          "type": "Na imprensa",
          "display_date": "26 de julho de 2018",
          "date_precision": "day",
          "source_url": "https://jornaldeleiria.pt/noticia/jose-miguel-medeiros-troca-ar-por-empresa-publica-de-gestao-9001",
          "publisher": "Jornal de Leiria",
          "url": "https://generalvalue.eu/pt/publicacoes/press-jornal-de-leiria-2018/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Kim Kardashian gets 'vampire facial' on 'Kourtney and Kim Take Miami'",
          "summary": "O tratamento de Kim Kardashian no Miami Institute, filmado para o programa Kourtney and Kim Take Miami do canal E! (temporada 3, episódio 8, emitido a 10 de março de 2013).",
          "type": "Na imprensa",
          "display_date": "11 de março de 2013",
          "date_precision": "day",
          "source_url": "https://www.foxnews.com/entertainment/kim-kardashian-gets-vampire-facial-on-kourtney-and-kim-take-miami",
          "publisher": "Fox News",
          "url": "https://generalvalue.eu/pt/publicacoes/press-foxnews-2013/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "De Governador Civil a Secretário de Estado",
          "summary": "De governador civil de Leiria a secretário de Estado da Proteção Civil.",
          "type": "Na imprensa",
          "display_date": "1 de fevereiro de 2008",
          "date_precision": "day",
          "source_url": "https://tvi.iol.pt/noticias/politica/governo/de-governador-civil-a-secretario-de-estado",
          "publisher": "TVI",
          "url": "https://generalvalue.eu/pt/publicacoes/press-tvi-2008/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "Prime Location",
          "summary": "Reportagem sobre a clínica do Instituto no Four Seasons Miami, com Stephen Watson como presidente executivo.",
          "type": "Na imprensa",
          "display_date": "3 de fevereiro de 2006",
          "date_precision": "day",
          "source_url": "https://plasticsurgerypractice.com/client-objectives/dermatology/skin-conditions/acne/prime-location/",
          "publisher": "Plastic Surgery Practice",
          "url": "https://generalvalue.eu/pt/publicacoes/press-psp-2006/",
          "authors": [],
          "selected_by": []
        },
        {
          "title": "José Miguel Medeiros, biografia",
          "summary": "A biografia parlamentar oficial.",
          "type": "Na imprensa",
          "display_date": "Registo oficial",
          "date_precision": null,
          "source_url": "https://www.parlamento.pt/DeputadoGP/Paginas/Biografia.aspx?BID=682",
          "publisher": "Assembleia da República",
          "url": "https://generalvalue.eu/pt/publicacoes/press-parlamento-biografia/",
          "authors": [],
          "selected_by": []
        }
      ]
    }
  },
  "updates": {
    "method": "Generated with the public website from the same approved source content.",
    "source_dates": "Dates on publications refer to their original source. Unknown dates are not invented.",
    "feeds": {
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