# General Value

> General Value is a consulting firm registered in Portugal since 2013. It works in two sectors, each with a lead partner: longevity (destinations, clinics and health-led real estate, led by Stephen Watson) and sustainability and forestry (forest land assessment, management models, business cases and funding routes, led by José Miguel Medeiros). Across both, the team provides feasibility studies, operating and financial models, institutional and public-affairs work, and brand and launch work, usually commissioned one piece at a time. The figures and case studies on the site come from the partners’ earlier roles at other organizations, except Cicoria, which is current concept work.

Slogan: Value generates health generates wealth.

## Sectors

- [Longevity](https://generalvalue.eu/longevity/): For developers, investors and clinic operators planning longevity destinations, clinics and health-led real estate. We define the care program, the operating model and the financial case before a project opens, so it can be funded, staffed and run. Led by Stephen Watson.
- [Sustainability and forestry](https://generalvalue.eu/forestry/): For landholders, owners’ associations, municipalities and investors deciding what to do with forest land. We assess the land, set out how it can be managed, and build the business case and funding route for a pilot, with the institutional work scoped around it. Led by José Miguel Medeiros.

## Shared capabilities

- Test whether it works. Feasibility, market and commercial viability. (Consulting; Stephen Watson and Luis Da Silva, with Amândio Costa on the numbers.)
- Build the operating and financial model. Operating model, business plan, financial model. (Consulting; Amândio Costa leads the financial modeling.)
- Structure it and find the funding. Jurisdictions and incentives, funding eligibility, investor materials. (Consulting and Public affairs; José Miguel Medeiros and Stephen Watson.)
- Take it through the institutions. Stakeholder strategy, municipal and national coordination, grant applications. (Public affairs; José Miguel Medeiros.)
- Position and launch it. Brand and identity, content, web and campaigns, product and AI. Also commissioned on its own, outside the two sectors. (Brand and innovation; Luis Da Silva.)

## Official overview and current public information

- [Company overview](https://generalvalue.eu/overview/): the firm, sectors, services, people and attributed projects.
- [Apresentação da empresa](https://generalvalue.eu/pt/apresentacao/): a mesma informação em português.
- [Factual information as JSON](https://generalvalue.eu/site-information.json): source links and content revision, generated with each website release.
- [Public information as text](https://generalvalue.eu/llms-full.txt): core page text and publication summaries with original source links, excluding forms and context variants.
- [Latest publications RSS](https://generalvalue.eu/insights/feed.xml): source publication dates when known.
These resources supplement the HTML. They do not guarantee search inclusion or model updates.

## Main pages

- [Home](https://generalvalue.eu/): General Value, a Portuguese consulting firm, plans longevity and forestry projects: feasibility, operating and financial models, institutional work and launch.
- [Insights](https://generalvalue.eu/insights/): Talks, LinkedIn posts, articles and press coverage from the General Value team, newest first, each linked to the author's profile.
- [Longevity](https://generalvalue.eu/longevity/): Concepts, clinical programs, operating models and launch plans for longevity destinations and clinics, led by Stephen Watson.
- [Sustainability and forestry](https://generalvalue.eu/forestry/): Land assessment, management structures, forestry business cases and institutional work, led by José Miguel Medeiros, former President and CEO of FlorestGal.
- [Services](https://generalvalue.eu/services/): Eleven service lines in four groups: longevity, sustainability and forestry, institutions and capital, and brand and innovation, each with a named lead.
- [Work](https://generalvalue.eu/work/): The partners’ earlier work in clinic operations, public forestry, investment promotion, zone planning and commercial delivery, credited by person.
- [People](https://generalvalue.eu/people/): Meet Stephen Watson, José Miguel Medeiros, Luis Da Silva and Amândio Costa. Named responsibilities in operations, institutions, brand, product, market launch and finance.
- [Media](https://generalvalue.eu/media/): Films, press and photographs from the partners' earlier work: interviews, news segments, project films and public service.
- [Contact](https://generalvalue.eu/contact/): Tell General Value the project, the place and the next decision. Start a conversation about a defined piece of work in longevity, forestry, brand or innovation.
- [Privacy](https://generalvalue.eu/privacy/): How General Value uses project inquiries, where the information is stored and how to exercise your rights under the GDPR.

## Earlier projects (partner experience, credited by name)

- [Blue Zones Center](https://generalvalue.eu/work/blue-zones-center/): Stephen Watson led development of the planned Blue Zones Center at Miami Worldcenter, connecting its proposed clinical program with hospitality and residences. Credit: Partner experience. Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter. Stage: Planned development.
- [Founders Health](https://generalvalue.eu/work/founders-health/): Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems. Credit: Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025. Stage: Flagship launched at Tempus Belgravia.
- [Cicoria](https://generalvalue.eu/work/cicoria/): Concept and planning work for the revival of a castle hamlet in southern Umbria, Italy, as a longevity and hospitality destination. Credit: Concept work. Stephen Watson leads the concept. Cicoria, southern Umbria, Italy. Stage: Concept and planning.
- [Miami Institute for Age Management](https://generalvalue.eu/work/miami-institute/): Stephen Watson co-founded an integrated age-management clinic inside the Four Seasons Miami, bringing medical specialties into one clinical operation. Credit: Partner experience. Stephen Watson, co-founder, Miami Institute for Age Management, 2001 to 2014. Stage: Operated, expanded and sold.
- [Special economic zone planning](https://generalvalue.eu/work/special-economic-zone-planning/): At Chord Group, Stephen Watson led special economic zone design and strategic planning across Afghanistan, Malta and the Cayman Islands. Credit: Partner experience. Stephen Watson, Managing Partner, Chord Group, 2014 to 2018. Stage: Strategic plans developed.
- [FlorestGal](https://generalvalue.eu/work/florestgal/): José Miguel Medeiros was the first President and CEO of FlorestGal, Portugal’s first public forestry company, and turned a scattered state estate into a managed forest business with a long-term plan. Credit: Partner experience. José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021. Stage: Public forestry company led.
- [Public office in Portugal](https://generalvalue.eu/work/public-office/): Over two decades José Miguel Medeiros held office in Portuguese government and Parliament, from his district’s civil government to the national civil protection system. Credit: Partner experience. José Miguel Medeiros, Secretary of State for Internal Affairs and Civil Protection, 2008 to 2009; Civil Governor of Leiria, 2005 to 2008; Member of Parliament for Leiria. Stage: Public office held.
- [AICEP Global Parques](https://generalvalue.eu/work/aicep-global-parques/): José Miguel Medeiros advised AICEP Global Parques on Global Find and Global Force, in foreign investment and industrial parks. Credit: Partner experience. José Miguel Medeiros, adviser, AICEP Global Parques, 2011 to 2012. Stage: Investment-promotion advisory work.
- [PLAATO](https://generalvalue.eu/work/plaato/): Luis Da Silva repositioned fermentation technology for commercial buyers, launched the B2B site and product lines, and built the supporting content and business-development program. Credit: Partner experience. Luis Da Silva, Product Marketing Manager, PLAATO, July 2023 to August 2025. Stage: B2B positioning and launches delivered.
- [SocAIty.ai](https://generalvalue.eu/work/socaity/): Luis Da Silva built the application and commercial engine for an AI-services platform, combining brand architecture, content, acquisition and marketing automation. Credit: Partner experience. Luis Da Silva, Senior Marketing Engineer, SocAIty.ai, 2026. Stage: Application and commercial systems delivered.
- [Praxis Beer](https://generalvalue.eu/work/praxis-beer/): Luis Da Silva rebuilt the digital operation and online store of a Portuguese craft brewery, with performance campaigns, conversion work and a product launch. Credit: Partner experience. Luis Da Silva, marketing and e-commerce, Praxis Beer, March 2021 to August 2023. Stage: Commerce operation and campaigns delivered.

## People and responsibilities

- [José Miguel Medeiros](https://generalvalue.eu/people/#jose): Partner & Chairman. Government Relations and Institutional Strategy. Institutional strategy, public affairs and forestry project structuring.
- [Stephen Watson](https://generalvalue.eu/people/#stephen): Partner & Chief Executive Officer. Longevity, Wellness Real Estate and Special Economic Zones. Longevity destinations, clinical operating models, health real estate and zone planning.
- [Luis Da Silva](https://generalvalue.eu/people/#luis): Partner & Chief Marketing Officer. Go-to-Market, Brand and Marketing Engineering. Commercial planning and brand. Content and product. Marketing automation.
- [Amândio Costa](https://generalvalue.eu/people/#amandio): Chief Financial Officer Financial planning, accounting, tax and financial modeling.

## Talks, posts and articles (newest first)

- [What Drives AI Citations? Content, Retrieval and Model Knowledge in Generative Engine Optimization (GEO)](https://generalvalue.eu/insights/ai-citations-retrieval-2026-preprint/): Research, 10 October 2026. Before an AI system can cite a page, it usually has to find it. This recent preprint follows commercial questions over time and separates retrieval, citation and brand mentions. Its results challenge the idea that adding a standard set of page features reliably creates visibility. Matching the questions people ask appears more informative than many generic recommendations. For a small firm, the practical response is to publish specific, useful explanations and observe whether engines retrieve them. The study is observational, limited to English US markets and not yet established through peer review. It offers a useful challenge, rather than a universal recipe.
- [The State of the World’s Forests 2026](https://generalvalue.eu/insights/fao-state-of-the-worlds-forests-2026/): Research, 28 September 2026. FAO makes the economic case for restoring forests and landscapes, while pledges and actual restoration lag far behind the need.
- [Cascais International Health Forum](https://generalvalue.eu/insights/cascais-international-health-forum-2026/): Talk, 24 September 2026. Stephen Watson on the panel "Architecture and Housing for Long-Lived Societies", Estoril Congress Center.
- [Mobilising Public and Private Finance for Biodiversity](https://generalvalue.eu/insights/oecd-finance-for-biodiversity-2026/): Research, August 2026. The tools governments and public lenders use to raise money for nature, from tax measures and payments for ecosystem services to blended finance and biodiversity credits.
- [Demographic transformation in the EU](https://generalvalue.eu/insights/ec-demographic-transformation-2026/): Research, July 2026. The Commission's newest evidence on population change in the EU: longer lives, an older population and fewer births, projected to 2100, with the effects on work, pensions, health care, housing and regions.
- [Two AI models rank the theories of aging](https://generalvalue.eu/insights/ai-models-rank-theories-of-aging/): Post, 8 July 2026. Where frontier models agree on the science of aging, and where their rankings cross.
- [Longevity: Past, Present and Future, Bangkok](https://generalvalue.eu/insights/longevity-past-present-future-bangkok/): Talk, 30 June 2026. A talk at the press round table for the launch of the Longevity 5.0 Cloud.
- [Relatório de Atividades do SGIFR, 2025](https://generalvalue.eu/insights/agif-sgifr-activity-report-2025/): Research, 30 June 2026. Portugal has fewer fires than before, but a handful of very large ones burn most of the area, and the 2020-2030 national plan was about half done at its midpoint.
- [Longevity 5.0 men's press conference, Jakarta](https://generalvalue.eu/insights/longevity-5-press-conference-jakarta/): Talk, 24 June 2026. Stephen Watson joined virtually, on twenty years of longevity medicine.
- [Estimates of Resident Population, 2025](https://generalvalue.eu/insights/ine-resident-population-estimates-2025/): Research, 22 June 2026. Immigration lifted Portugal to 11.4 million residents, which slows the country’s aging but does not stop it.
- [Trusting Generative AI for Health Advice: Preregistered Survey Experiment](https://generalvalue.eu/insights/health-ai-communication-trust-2026/): Research, 22 June 2026. When health information comes through AI, credibility still depends on how people judge both the message and its source. In a preregistered experiment with 1,502 US adults, advice attributed to a human nurse was rated more credible than advice attributed to the two AI sources. For General Value, this supports an editorial question: how should a health organisation make its information understandable and accountable as discovery changes? Clear authorship, visible evidence and careful explanations are proposed applications, not outcomes tested here. The study measures responses to hypothetical scenarios, not search visibility, clinical safety or the commercial performance of a brand.
- [Longevity is becoming an asset class](https://generalvalue.eu/insights/longevity-is-becoming-an-asset-class/): Post, 18 June 2026. Capital is arriving. What it lacks is operators who have run these assets through a full cycle.
- [Longevity Day, NFC Summit Lisbon](https://generalvalue.eu/insights/longevity-day-nfc-summit-lisbon/): Talk, 4 June 2026. Stephen Watson moderated "The State of Longevity Medicine" at the Unicorn Factory.
- [Wellness Real Estate Market Reaches USD 876 Billion, Forecast to Hit USD 1.8 Trillion by 2030](https://generalvalue.eu/insights/gwi-wellness-real-estate-2026/): Research, 12 May 2026. The Global Wellness Institute has re-estimated wellness real estate well above its earlier figures, with Europe the third-largest regional market.
- [Aviso-Convite n.º 09/C08-i01.01/2026: Criação de novas OIGP 2.0](https://generalvalue.eu/insights/fundo-ambiental-oigp-call-2026/): Research, 5 May 2026. Recovery-plan funding for forest land aggregation (OIGP) is still being deployed, now aimed at forest damaged by storm Kristin.
- [Longevity hospitality beyond the luxury retreat](https://generalvalue.eu/insights/longevity-hospitality-beyond-the-luxury-retreat/): Post, 4 May 2026. Why the next decade of longevity will be won in hotels and residences people can actually afford.
- [Advance report on Forest Fires in Europe, Middle East and North Africa 2025](https://generalvalue.eu/insights/jrc-effis-forest-fires-2025/): Research, 31 March 2026. 2025 was the worst year for burnt area that the EU’s fire information system has recorded, and Portugal had one of its hardest seasons.
- [State of Europe’s Forests 2025](https://generalvalue.eu/insights/forest-europe-state-of-europes-forests-2025/): Research, 27 March 2026. Europe’s forest area is still growing, but more slowly, as stands age and damage increases.
- [Population structure and ageing](https://generalvalue.eu/insights/eurostat-population-structure-ageing-2026/): Research, 2 February 2026. Portugal has the second-oldest population in the EU by share of people aged 65 and over.
- [Global Wellness Summit Releases 10 Wellness Trends for 2026](https://generalvalue.eu/insights/gws-wellness-trends-2026/): Research, 27 January 2026. Two of the summit’s ten trends for 2026 are about longevity, and it names longevity residences as a new category of wellness real estate.
- [What Generative Search Engines Like and How to Optimize Web Content Cooperatively](https://generalvalue.eu/insights/autogeo-iclr-2026/): Research, 2026. A company benefits little from appearing in an AI answer that misrepresents its work. AutoGEO treats visibility and answer quality as related goals. It studies which source characteristics different model-based engines prefer, then uses those observations to guide rewriting while preserving useful information. Its practical contribution is an editorial loop: compare alternatives, inspect the evidence and check what the resulting answer actually says. For General Value, this suggests testing clear service explanations and documented cases instead of applying a universal writing formula. The experiments support a method for learning and testing. They do not guarantee lasting reach or business results.
- [State of Health in the EU: Portugal, Country Health Profile 2025](https://generalvalue.eu/insights/oecd-portugal-country-health-profile-2025/): Research, 8 December 2025. People in Portugal live longer than the EU average but spend more of their later years in poor health. That gap is where prevention and longevity services come in.
- [Forest Fires in Europe, Middle East and North Africa 2024](https://generalvalue.eu/insights/jrc-effis-forest-fires-2024/): Research, December 2025. The official record of the 2024 fire season, from national reports in 33 countries and satellite analysis for 45. Portugal has its own chapter, covering burnt area, causes, prevention and firefighting.
- [2025 Wellness Property Showcase](https://generalvalue.eu/insights/gws-wellness-property-showcase-2025/): Research, December 2025. Recently opened and reimagined wellness destinations, communities, workplaces and residences, presented at the 2025 summit in Dubai.
- [Longevity Clinics Survey 2025](https://generalvalue.eu/insights/longevity-technology-clinics-survey-2025/): Research, December 2025. A survey of 82 longevity clinics in the US, Europe, Asia, Australia and Brazil: their staff, diagnostics, treatments, business models and plans.
- [2025 Global Wellness Economy Monitor](https://generalvalue.eu/insights/gwi-global-wellness-economy-monitor-2025/): Research, 19 November 2025. The global wellness economy keeps growing faster than the wider economy, and wellness real estate has been its fastest-growing sector since 2019.
- [Health at a Glance 2025](https://generalvalue.eu/insights/oecd-health-at-a-glance-2025/): Research, 13 November 2025. The OECD's comparison of health outcomes, spending and workforce across its member countries. Chapter 10 covers ageing and long-term care: healthy life expectancy, dementia, carers and care settings.
- [Greenhouse gas emissions from land use, land use change and forestry in Europe](https://generalvalue.eu/insights/eea-land-use-emissions-2025/): Research, 6 November 2025. The EU’s land carbon sink is well below its 2030 target, mainly because forests are absorbing less carbon.
- [Global Forest Resources Assessment 2025](https://generalvalue.eu/insights/fao-global-forest-resources-assessment-2025/): Research, 21 October 2025. Deforestation has slowed in every region, but fire now affects land on a similar scale.
- [The Economic Benefit of Promoting Healthy Ageing and Community Care](https://generalvalue.eu/insights/oecd-healthy-ageing-community-care-2025/): Research, 8 October 2025. The economic case for prevention, reablement and care at home and in the community rather than in institutions, with estimates of the savings across OECD countries.
- [Ageing and health](https://generalvalue.eu/insights/who-ageing-and-health-2025/): Research, 1 October 2025. The reference figures for the UN Decade of Healthy Ageing: the population aged 60 and over doubles by 2050, and the population aged 80 and over triples.
- [The status of Mediterranean forests 2025](https://generalvalue.eu/insights/fao-mediterranean-forests-2025/): Research, October 2025. The forests of the Mediterranean, Portugal included: restoring degraded land, managing wildfire through planning, fuel management and communities, urban forests and monitoring.
- [State of Finance for Forests 2025](https://generalvalue.eu/insights/unep-state-of-finance-for-forests-2025/): Research, October 2025. Public and private money that reached forests in 2023, set against what the climate, biodiversity and land targets need, broken down by activity from protected areas to reforestation.
- [Enhancing Europe's land carbon sink: status and prospects](https://generalvalue.eu/insights/eea-land-carbon-sink-2025/): Research, 30 June 2025. Emissions and removals in EU land use and forestry, the measures that can raise removals on forest and farm land, and the business models open to farmers and foresters.
- [2025 State of the Voluntary Carbon Market](https://generalvalue.eu/insights/ecosystem-marketplace-voluntary-carbon-market-2025/): Research, 29 May 2025. Buyers pay a large premium for carbon removal credits, such as those from new forests, over avoidance credits.
- [The Longevity Story: Opportunities and Considerations](https://generalvalue.eu/insights/wgs-the-longevity-story-2025/): Research, April 2025. A short report for governments on how ageing populations create a longevity industry, covering health care, work, community infrastructure and tax, with examples from the UK, Singapore and Japan.
- [Future-Proofing the Longevity Economy: Innovations and Key Trends](https://generalvalue.eu/insights/wef-future-proofing-longevity-economy-2025/): Research, March 2025. Five trends shaping the longevity economy, from retirement systems and drawing down savings to the economics of caregiving, each with examples from around the world.
- [The Future of Wellness: 2025 Trends](https://generalvalue.eu/insights/gws-future-of-wellness-2025/): Research, January 2025. The summit's 130-page forecast for 2025, from "augmented biology" and new takes on saunas and supplements to the aging workforce and the Middle East as a wellness leader.
- [The Aging Workforce: A Challenge We Can't Ignore](https://generalvalue.eu/insights/the-aging-workforce/): Article, 20 November 2024. What longer working lives ask of employers.
- [Keeping It Real with Sustainable Business Models](https://generalvalue.eu/insights/sustainable-business-models/): Article, 19 November 2024. Why the business model, not the concept, decides whether a venture lasts.
- [Health at a Glance: Europe 2024](https://generalvalue.eu/insights/oecd-ec-health-at-a-glance-europe-2024/): Research, November 2024. A full chapter, "Living longer, living healthier?", on healthy longevity in Europe, alongside comparisons of life expectancy, healthy life years and health spending across 27 EU countries.
- [Who cares what happens with planted forests? A public typology to assist community engagement and communication](https://generalvalue.eu/insights/forestry-audience-segmentation-2024/): Research, 20 September 2024. People do not approach planted forests with the same concerns. Drawing on 1,192 valid survey responses in New Zealand, this study identifies five audience segments with different attitudes towards forest management and trust. For General Value, the editorial implication is to begin communication with audience research rather than assume that one sustainability message serves everyone. A project could explain its decisions, invite questions and address the concerns that matter locally. That is our proposed application, not an intervention tested by the researchers. The survey was conducted in 2020, and its segments should be re-examined before informing work in another market.
- [The State of the World's Forests 2024](https://generalvalue.eu/insights/fao-state-of-the-worlds-forests-2024/): Research, July 2024. How new technology, policy and finance can make the forest sector more sustainable, with recent trends in deforestation, wildfire, pests and wood demand, and case studies on fire management and agroforestry.
- [World Population Prospects 2024: Summary of Results](https://generalvalue.eu/insights/un-world-population-prospects-2024/): Research, July 2024. By the late 2070s, people aged 65 and over will outnumber children worldwide.
- [Integrated fire management voluntary guidelines: Principles and strategic actions](https://generalvalue.eu/insights/fao-integrated-fire-management-guidelines-2024/): Research, June 2024. The international framework for managing landscape fire: 12 principles for fire policy and law, and the actions that apply them before, during and after a fire.
- [Additional sector guidance: Forestry, pulp and paper](https://generalvalue.eu/insights/tnfd-forestry-pulp-paper-guidance-2024/): Research, June 2024. How forestry, pulp, paper and building products companies report their dependence and impact on nature, with the sector's datasets, tools and disclosure metrics, such as certified forest area and carbon stored.
- [2024 Ageing Report: Economic and Budgetary Projections for the EU Member States (2022-2070)](https://generalvalue.eu/insights/ec-ageing-report-2024/): Research, 18 April 2024. Public spending on pensions, health and long-term care stays near a quarter of EU GDP to 2070, so public budgets alone will not build the care capacity an older population needs.
- [GEO: Generative Engine Optimization](https://generalvalue.eu/insights/geo-foundation-2024/): Research, 2024. AI search changes where a reader encounters a company's expertise. This study asks how the presentation of a source influences its use in a generated answer. In controlled tests, adding relevant evidence and improving clarity often increased source visibility, with results varying across topics. The useful lesson is to make information easy to understand and verify. For complex projects, that means explaining assumptions, identifying responsible experts and linking each important figure to its origin. The reported gains are experimental visibility measures. They do not establish extra visitors, commercial enquiries or lasting improvements in today's search products.
- [Progress report on the United Nations Decade of Healthy Ageing, 2021 to 2023](https://generalvalue.eu/insights/who-decade-of-healthy-ageing-progress-2023/): Research, 22 November 2023. The first progress report on the UN Decade of Healthy Ageing: what governments have done since 2020 on ageism, age-friendly places, integrated care and long-term care.
- [Miami's Blue Zones Center partners with Overtown Youth Center](https://generalvalue.eu/insights/press-nbc6-2023/): In the press, 4 September 2023. A partnership with the Overtown Youth Center, with Stephen Watson quoted.
- [Guidelines on Closer-to-Nature Forest Management](https://generalvalue.eu/insights/ec-closer-to-nature-forest-management-2023/): Research, 27 July 2023. The EU's voluntary framework for managing production forests closer to nature: natural regeneration, harvesting, deadwood, soil and water, and fire, with guidance for the Mediterranean and Atlantic regions. Also published in Portuguese.
- [World Social Report 2023: Leaving No One Behind in an Ageing World](https://generalvalue.eu/insights/un-world-social-report-2023/): Research, January 2023. What population ageing means for health, economic security, pensions, inequality and care, in five chapters that end on the growing crisis of care.
- [First glimpses revealed of flagship Blue Zones Centre in Miami](https://generalvalue.eu/insights/press-spa-business-2022/): In the press, November 2022. The first designs, with Stephen Watson leading the project.
- [Consumer or Patient Determinants of Hospital Brand Equity: A Systematic Literature Review](https://generalvalue.eu/insights/health-brand-equity-2022/): Research, 25 July 2022. Hospital brands are shaped by the service people encounter. This review brings together 32 empirical studies and maps how perceived quality, patient experience, satisfaction and other factors relate to hospital brand equity. For General Value, the useful question is how a promise becomes visible in everyday interactions: the clarity of an appointment page, the explanation of a service and the consistency of follow-up. That application is our editorial inference. The review offers a framework for asking better branding questions; it does not establish that a new identity, website or campaign will increase revenue, or that findings transfer unchanged between countries.
- [Miami to become home to world's first Blue Zones Centre to help people live better for longer](https://generalvalue.eu/insights/press-spa-business-2021/): In the press, September 2021. The planned center, with Stephen Watson quoted on its program.
- [Blue Zones & Adventist Health Partner on Flagship Miami Well-Being Center](https://generalvalue.eu/insights/press-senior-trade-2021/): In the press, 24 August 2021. The joint venture behind the planned center.
- [Blue Zones Health Center Signs 10-Story Lease at Miami Worldcenter](https://generalvalue.eu/insights/press-commercial-observer-2021/): In the press, 19 August 2021. The ten-floor lease for the planned center, with Adventist Health.
- [Florestgal quer financiar floresta de conservação com apoio de privados](https://generalvalue.eu/insights/press-agroportal-2020/): In the press, 26 April 2020. Interview with Lusa on private sponsorship of conservation forest.
- [6th National Forest Inventory (IFN6): final report](https://generalvalue.eu/insights/icnf-national-forest-inventory-ifn6/): Research, November 2019. Forest is Portugal’s largest land use. This inventory, with 2015 data, is still the official baseline for species, area and ownership.
- [José Miguel Medeiros troca o Parlamento pela “gestão florestal”](https://generalvalue.eu/insights/press-pombal-jornal-2018/): In the press, 29 August 2018. The appointment, as reported in the region FlorestGal works in.
- [José Miguel Medeiros troca AR por empresa pública de gestão florestal](https://generalvalue.eu/insights/press-jornal-de-leiria-2018/): In the press, 26 July 2018. He leaves Parliament to lead FlorestGal.
- [Kim Kardashian gets 'vampire facial' on 'Kourtney and Kim Take Miami'](https://generalvalue.eu/insights/press-foxnews-2013/): In the press, 11 March 2013. Kim Kardashian's treatment at the Miami Institute, filmed for E!'s Kourtney and Kim Take Miami (season 3, episode 8, aired 10 March 2013).
- [De Governador Civil a Secretário de Estado](https://generalvalue.eu/insights/press-tvi-2008/): In the press, 1 February 2008. From Civil Governor of Leiria to Secretary of State for Internal Affairs and Civil Protection.
- [Prime Location](https://generalvalue.eu/insights/press-psp-2006/): In the press, 3 February 2006. A feature on the Institute's clinic inside the Four Seasons Miami, with Stephen Watson as President and CEO.
- [José Miguel Medeiros, biografia](https://generalvalue.eu/insights/press-parlamento-biografia/): In the press, Official record. His official parliamentary biography.

## Em português

- [Início](https://generalvalue.eu/pt/)
- [Publicações](https://generalvalue.eu/pt/publicacoes/)
- [Longevidade](https://generalvalue.eu/pt/longevidade/)
- [Sustentabilidade e floresta](https://generalvalue.eu/pt/floresta/)
- [Serviços](https://generalvalue.eu/pt/servicos/)
- [Portefólio](https://generalvalue.eu/pt/portefolio/)
- [Equipa](https://generalvalue.eu/pt/equipa/)
- [Contacto](https://generalvalue.eu/pt/contacto/)

## Contact

- Email: geral@general-value.pt
- Phone: +351 961 810 000, +351 927 473 146
- Address: Praça Costa Rego 140, 1.º, 3240-315 Avelar, Portugal