# General Value | Longevity, sustainability and forestry Canonical: https://generalvalue.eu/ Language: en Longevity, sustainability and forestry. Consulting, public affairs, brand and innovation. Value generates health generates wealth. We help turn longevity and forestry projects into ventures that can be funded, approved and run. Feasibility, operating models, financial cases, institutional strategy and launch, from partners who have run clinics, a public forestry company and market launches. Discuss a project See the work 02 / We treat health as the asset. Two sectors. One team. Longevity and forestry serve different clients and answer to different rules. Each has a lead partner, and the whole team works across both. Start with yours. Sector LongevityPeople. Care. Operations. For developers, investors and clinic operators planning longevity destinations, clinics and health-led real estate. We define the care program, the operating model and the financial case before a project opens, so it can be funded, staffed and run. What we do here Destination concept and program Development concept and use mix Feasibility study Clinic or center operating model Business case and financial model Pre-opening plan The experience behind it USD 90 million of project capital raised, approximately, for the planned Blue Zones Center, and 35,000+ patients in the Miami Institute for Age Management’s record. Both come from Stephen Watson’s earlier roles. Blue Zones Center Miami Institute for Age Management Founders Health Led by Stephen Watson. Explore longevity Discuss a longevity project Reception area of a longevity clinic. Illustrative image. Sector Sustainability and forestryLand. Management. Continuity. For landholders, owners’ associations, municipalities and investors deciding what to do with forest land. We assess the land, set out how it can be managed, and build the business case and funding route for a pilot, with the institutional work scoped around it. What we do here Land and management assessment Management model Forestry business case Funding eligibility EU grant application The experience behind it 13,800 hectares of forest land at FlorestGal in July 2020, when José Miguel Medeiros was President and CEO of Portugal’s first public forestry company. FlorestGal Led by José Miguel Medeiros. Explore sustainability and forestry Discuss a forestry project Forest and mountain lake: the landscape that sustainable forestry and nature conservation look after. Illustrative image. 03 / Shared capabilities What we bring to either sector. A project usually needs some of this work, in roughly this order. Most commissions start with one step, and few need all five. Test whether it works. Consulting Feasibility, market and commercial viability. Stephen Watson and Luis Da Silva, with Amândio Costa on the numbers. Explore deliverables: Test whether it works. Build the operating and financial model. Consulting Operating model, business plan, financial model. Amândio Costa leads the financial modeling. Explore deliverables: Build the operating and financial model. Structure it and find the funding. Consulting · Public affairs Jurisdictions and incentives, funding eligibility, investor materials. José Miguel Medeiros and Stephen Watson. Explore deliverables: Structure it and find the funding. Take it through the institutions. Public affairs Stakeholder strategy, municipal and national coordination, grant applications. José Miguel Medeiros. Explore deliverables: Take it through the institutions. Position and launch it. Brand and innovation Brand and identity, content, web and campaigns, product and AI. Also commissioned on its own, outside the two sectors. Luis Da Silva. Explore deliverables: Position and launch it. Planning a longevity destination, inspired by the Cicoria concept. Illustrative image. Explore the project: Cicoria Reviewing a forest-management proposal, inspired by José Miguel Medeiros's work at FlorestGal. Illustrative image. Explore the project: FlorestGal An imagined Praxis product shoot, inspired by Luis Da Silva's marketing and ecommerce work. Illustrative image. Explore the project: Praxis Beer The partners' record. General Value has been registered in Portugal since 2013. Each figure here is credited to the partners and their earlier roles at other organizations, and none is a General Value result. 23 projects and organizations in the partners' record, each one named Stephen Watson. José Miguel Medeiros. Luis Da Silva USD 90 million of project capital raised, approximately, for the planned Blue Zones Center in Miami. Stephen Watson led its development. Stephen Watson 35,000+ patients in the Miami Institute for Age Management’s record, a cumulative total. Stephen Watson co-founded the institute. Stephen Watson 13,800 hectares of forest land at FlorestGal in July 2020, when José Miguel Medeiros was President and CEO. José Miguel Medeiros 72 years of building and running ventures and organizations, the three partners combined: 27, 36 and 9 years. Stephen Watson. José Miguel Medeiros. Luis Da Silva 12 companies, 6 countries in nine years of brand, product and marketing work. Luis Da Silva. Luis Da Silva See the named project record 04 / Work Earlier projects, credited by name. Clinic operations, public forestry, investment promotion and market launches. Most cases come from the partners’ earlier roles at other organizations; Cicoria is current concept work. Each one states the person, the role and the stage the project reached. Exterior of the planned Blue Zones Center, a longevity center at Miami Worldcenter. Concept render of the planned center. Render: Cactus. Partner experience. Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter. Partner experience Blue Zones Center Stephen Watson, development leadership, Blue Zones Center at Miami Worldcenter. Stephen Watson led development of the planned Blue Zones Center at Miami Worldcenter, connecting its proposed clinical program with hospitality and residences. Read the case: Blue Zones Center Reception wall for the Founders Health longevity clinic in London. Reception wall concept. From the Founders Health brand guidelines, April 2025. Partner experience. Stephen Watson, Interim CEO, Founders Health, through December 2025. Partner experience. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025. Partner experience Founders Health Stephen Watson, Interim CEO, Founders Health, through December 2025. Luis Da Silva, medical technology and marketing, Founders Health, January to December 2025. Stephen Watson led the flagship launch at Tempus Belgravia and the clinical operating model. Luis Da Silva wrote the brand guidelines and built the patient portal and marketing systems. Read the case: Founders Health Public forest management in Portugal: FlorestGal, whose first President and CEO was José Miguel Medeiros. FlorestGal public site, captured 9 October 2026. Partner experience. José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021. Partner experience FlorestGal José Miguel Medeiros, President and CEO, FlorestGal, 2018 to 2021. José Miguel Medeiros was the first President and CEO of FlorestGal, Portugal’s first public forestry company, and turned a scattered state estate into a managed forest business with a long-term plan. Read the case: FlorestGal See all eleven projects 05 / Five ways to work with us. Five ways to work with us. The first two suit a single decision or a defined piece of work. The other three put a partner inside the project for longer, and can tie part of our return to its results. Sprint When it fits A decision is due and the facts are not in one place. What we do Senior partner time on one defined question: a feasibility read, a capital readiness review, a positioning test. How we are paid Paid for the time. If you continue to a larger commission, the sprint is credited against it. Discuss a project: Sprint Deliverable When it fits You need one thing built to the standard an investor, a lender or an authority will accept. What we do A named deliverable from the capabilities card, with a responsible lead. How we are paid Paid in stages, as each agreed milestone is delivered. Discuss a project: Deliverable Embedded When it fits The project needs an experienced operator inside the team before it can hire one. What we do A partner inside your leadership for a standing remit, from an operating role to interim chief executive. Three months at least. How we are paid Paid for the role. Where both sides agree, part of the payment is equity in the company we help build. Discuss a project: Embedded Partnership When it fits A project worth doing has nobody to originate and lead it. What we do On selected projects we co-develop as general partner: concept, program and access to capital. How we are paid Alongside agreed payment for the work, part of our return comes at exit, so it depends on the project's. Discuss a project: Partnership Venture When it fits A funded venture needs founders who have run one. What we do A partner takes a founding role in the new company: chief executive, chief operating officer or chief longevity officer. How we are paid Founder's terms: an equity stake, agreed for each venture. Discuss a project: Venture Take the capabilities card with you. Ten service lines. Thirty-eight named deliverables, including brand and innovation. Download the PDF to review the scope and responsibilities with your team. Download capabilities · PDF Insights Talks, posts and articles. The latest from the team. Every piece is published here on the site, with a link to the original. Talks and posts Swipe to browse the collection. Talk · 24 September 2026 Cascais International Health Forum Stephen Watson on the panel "Architecture and Housing for Long-Lived Societies", Estoril Congress Center. By Stephen Watson About 1 min readRead the piece: Cascais International Health Forum Post · 8 July 2026 Two AI models rank the theories of aging Where frontier models agree on the science of aging, and where their rankings cross. By Stephen Watson About 2 min readRead the piece: Two AI models rank the theories of aging Talk · 30 June 2026 Longevity: Past, Present and Future, Bangkok A talk at the press round table for the launch of the Longevity 5.0 Cloud. By Stephen Watson About 2 min readRead the piece: Longevity: Past, Present and Future, Bangkok Articles Swipe to browse the collection. Article · 20 November 2024 The Aging Workforce: A Challenge We Can't Ignore What longer working lives ask of employers. By Stephen Watson About 4 min readRead the piece: The Aging Workforce: A Challenge We Can't Ignore Article · 19 November 2024 Keeping It Real with Sustainable Business Models Why the business model, not the concept, decides whether a venture lasts. By Stephen Watson About 3 min readRead the piece: Keeping It Real with Sustainable Business Models In the press · 4 September 2023 Miami's Blue Zones Center partners with Overtown Youth Center A partnership with the Overtown Youth Center, with Stephen Watson quoted. Featuring Stephen Watson Context · About 1 minRead the context: Miami's Blue Zones Center partners with Overtown Youth Center Longevity research Swipe to browse the collection. Research · July 2026 Demographic transformation in the EU The Commission's newest evidence on population change in the EU: longer lives, an older population and fewer births, projected to 2100, with the effects on work, pensions, health care, housing and regions. Selected by Stephen Watson Our summary · About 1 minRead our summary: Demographic transformation in the EU Open the report: Demographic transformation in the EU Research · 22 June 2026 Estimates of Resident Population, 2025 Immigration lifted Portugal to 11.4 million residents, which slows the country’s aging but does not stop it. Selected by Stephen Watson Our summary · About 1 minRead our summary: Estimates of Resident Population, 2025 Open the report: Estimates of Resident Population, 2025 Research · 22 June 2026 Trusting Generative AI for Health Advice: Preregistered Survey Experiment When health information comes through AI, credibility still depends on how people judge both the message and its source. In a preregistered experiment with 1,502 US adults, advice attributed to a human nurse was rated more credible than advice attributed to the two AI sources. For General Value, this supports an editorial question: how should a health organisation make its information understandable and accountable as discovery changes? Clear authorship, visible evidence and careful explanations are proposed applications, not outcomes tested here. The study measures responses to hypothetical scenarios, not search visibility, clinical safety or the commercial performance of a brand. Selected by Luis Da Silva Our summary · About 1 minRead our summary: Trusting Generative AI for Health Advice: Preregistered Survey Experiment Open the report: Trusting Generative AI for Health Advice: Preregistered Survey Experiment Sustainability and forestry research Swipe to browse the collection. Research · 28 September 2026 The State of the World’s Forests 2026 FAO makes the economic case for restoring forests and landscapes, while pledges and actual restoration lag far behind the need. Selected by José Miguel Medeiros Our summary · About 1 minRead our summary: The State of the World’s Forests 2026 Open the report: The State of the World’s Forests 2026 Research · August 2026 Mobilising Public and Private Finance for Biodiversity The tools governments and public lenders use to raise money for nature, from tax measures and payments for ecosystem services to blended finance and biodiversity credits. Selected by José Miguel Medeiros Our summary · About 1 minRead our summary: Mobilising Public and Private Finance for Biodiversity Open the report: Mobilising Public and Private Finance for Biodiversity Research · 30 June 2026 Relatório de Atividades do SGIFR, 2025 Portugal has fewer fires than before, but a handful of very large ones burn most of the area, and the 2020-2030 national plan was about half done at its midpoint. Selected by José Miguel Medeiros Our summary · About 1 minRead our summary: Relatório de Atividades do SGIFR, 2025 Open the report: Relatório de Atividades do SGIFR, 2025 See all talks, posts and articles Newsletter The monthly letter. Once a month the partners send what they published, the research they are reading and what they are working on in longevity and forestry. 06 / People Four people. They do the work. José Miguel Medeiros, Partner & Chairman, on institutions and forestry. Stephen Watson, Partner & Chief Executive Officer, on longevity and operations. Luis Da Silva, Partner & Chief Marketing Officer, on brand and product, from market entry to launch. Amândio Costa, Chief Financial Officer, on finance. José Miguel Medeiros Partner & Chairman Government Relations and Institutional Strategy. Institutional strategy, public affairs and forestry project structuring. President and CEO, FlorestGal. 2018 to 2021. Meet the people: José Miguel Medeiros LinkedIn: José Miguel Medeiros Stephen Watson Partner & Chief Executive Officer Longevity, Wellness Real Estate and Special Economic Zones. Longevity destinations, clinical operating models, health real estate and zone planning. Development leadership, planned Blue Zones Center at Miami Worldcenter. Meet the people: Stephen Watson LinkedIn: Stephen Watson Luis Da Silva Partner & Chief Marketing Officer Go-to-Market, Brand and Marketing Engineering. Commercial planning and brand. Content and product. Marketing automation. Senior Marketing Engineer, SocAIty.ai. 2026. Meet the people: Luis Da Silva LinkedIn: Luis Da Silva Amândio Costa Chief Financial Officer Financial planning, accounting, tax and financial modeling. Chief Financial Officer, General Value. 2021 to present. Meet the people: Amândio Costa LinkedIn: Amândio Costa 07 / Discuss a project Tell us what you are building. Tell us the project, the place and the next decision. The person who leads that kind of work reviews your inquiry, and the first conversation is about that decision. From inquiry to a defined commission. The relevant lead reviews it. Your project question and selected service identify the person best placed to discuss the work. We discuss the first decision. Clarify the project, the information available and the output you need. We define the scope. Agree on the deliverables, responsible lead and milestones before the work starts.